AVP, Insurance Advisory Engagement & Insurance Solutions

Citi; Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Job summary

Citi Hong Kong is seeking an AVP - Insurance Advisory Engagement & Insurance Solutions to bridge product management, insurance partners, and frontline sales across retail banking, wealth management, and RM channels.

The role emphasizes frontline enablement, client campaigns, governance, and cross-product collaboration to drive insurance penetration and portfolio growth in a complex HK market.

Qualifications

• Bachelor’s degree in business administration, Finance, Marketing, Economics, or a related discipline.
• Minimum 6+ years of progressive experience in insurance, retail banking, or wealth management in Hong Kong.
• Proven track record working with frontline distribution channels and influencing sales teams.
• Experience in end-to-end marketing campaigns, promotional budgets, and multi-stakeholder delivery.
• Strong knowledge of HKMA and IA regulations and regulatory acumen.

Responsibilities

• Lead frontline advisory engagement and recognition programs to drive sales performance.
• Design and execute client campaigns and bundled insurance solutions across channels.
• Collaborate with partners to align marketing budgets and track joint objectives.
• Ensure governance, compliance, and risk controls prior to campaign launches.

Skills

Frontline engagement

Campaign management

Regulatory knowledge

Communication & analytics

Education

Bachelor’s degree in business administration, finance, marketing, economics, or related

Job description

Shape your Career with Citi

At Citi, we get to connect millions of people across hundreds of cities and countries every day. And we've been doing it for more than 200 years. We do this through our unparalleled global network. We provide a broad range of financial services and products to our clients – whether they be consumers, corporations, governments or institutions – to help them meet their biggest opportunities and face the world's toughest challenges.

Citi Wealth brings together the full power of Citi to serve the entire continuum of wealth clients, from affluent to ultra-high net worth to family offices. The strategies we create help our clients maintain liquidity while maximizing yields, transact in foreign currency and across borders, and manage fluctuating expenses or cash flow. We are uniquely suited to helping our clients meet their banking needs across regions through our global network.

We’re currently looking for a high caliber professional to join our team as AVP, Insurance Advisory Engagement & Insurance Solutions (Internal Job Title: Product Specialist - C12) based in Hong Kong. Being part of our team means that we’ll provide you with the resources to meet your unique needs, empower you to make healthy decision and manage your financial well-being to help plan for your future. For instance:

• Citi provides programs and services for your physical and mental well-being including access to telehealth options, health advocates, confidential counseling and more. Coverage varies by country.
• We believe all parents deserve time to adjust to parenthood and bond with the newest members of their families. That’s why in early 2020 we began rolling out our expanded Paid Parental Leave Policy to include Citi employees around the world.
• We empower our employees to manage their financial well-being and help them plan for the future.
• Citi provides access to an array of learning and development resources to help broaden and deepen your skills and knowledge as your career progresses.
• We have a variety of programs that help employees balance their work and life, including generous paid time off packages.
• We offer our employees resources and tools to volunteer in the communities in which they live and work. In 2019, Citi employee volunteers contributed more than 1 million volunteer hours around the world.

In this role, you’re expected to:

The Assistant Vice President (AVP), Insurance Advisory Engagement & Insurance Solutions is a strategic and execution-oriented role embedded within the Hong Kong Insurance Product Team. This role bridges product manufacturing, insurance partners, and frontline sales distribution across retail banking, wealth management, and relationship manager channels.

The primary mandate is twofold:

• Frontline & Advisory Management (Seller Pulse & Motivation): Act as the strategic partner on the ground to capture the "pulse" of frontline advisory teams, identifying sales bottlenecks and designing targeted seller enablement, motivation, and recognition programs that cultivate a high-performance culture.
• Client-Centric Insurance Campaign & Proposition Management: Design, orchestrate, and execute high-impact client campaigns and joint product promotions that accelerate insurance penetration, deepen client wallet share, and maximize sustainable portfolio growth.

Core Roles & Key Responsibilities

1. Frontline Advisory Engagement, Seller Pulse & Recognition Programs

• Ground-Level Engagement & Feedback Loops: Spend dedicated time on the ground interacting with Insurance Specialists (IS), Relationship Managers (RM), and branch sales staff to identify sales friction points, market resistance, and emerging customer demands.
• Seller Motivation & Recognition Frameworks: Formulate, launch, and manage dynamic sales engagement initiatives, recognition schemes, quarterly awards, and celebration platforms to drive morale, healthy sales competition, and consistent pipeline generation.
• Advisory Enablement & Pitch Support: Partner with product managers and underwriters to translate complex insurance concepts and product features into actionable, conversational sales toolkits, client-ready pitch scripts, and comparative cheat sheets.
• Change Management & Product Adoption: Drive high adoption rates for new insurance product rollouts by delivering tailored briefings, roadshows, and campaign kick-offs across branches and wealth centers.

2. Client Campaigns, Joint Solutions & Portfolio Growth

• End-to-End Campaign Lifecycle Management: Lead the ideation, design, budget allocation, and multi-channel execution of client promotional programs, product launch blitzes, and seasonal sales drives (e.g., tax season, year-end wealth planning).
• Cross-Product Synergy & Packaging: Collaborate across retail and wealth product lines (e.g., Investment Products, Deposits, Mortgages, Credit Cards) to develop bundled solutions, pre-approved offers, and joint marketing initiatives that enhance client lifetime value.
• Client Segmentation & Targeted Analytics: Leverage client transaction data, behavioral insights, and market trends to identify untapped client segments (e.g., High-Net-Worth, Emerging Affluent, Cross-Border Wealth) and deploy tailored insurance propositions.
• Multi-Channel Go-to-Market Execution: Work alongside Digital Banking and Marketing teams to synchronize omni-channel campaigns across digital touchpoints (Mobile App, Online Banking, EDMs) and physical branch channels.

3. Partner Collaboration & Operational Excellence

• Insurance Partner Alliance: Work in close synergy with strategic insurance partners to coordinate co-funded marketing budgets, align campaign calendars, and track joint business objectives.
• Performance Tracking & Analytics: Monitor campaign ROI, product conversion rates, advisor participation ratios, and policy persistency. Present regular performance updates and actionable insights to senior management.

4. Governance, Risk Management & Compliance

• Regulatory Compliance: Ensure all advisor engagement programs, sales campaigns, client collateral, and incentive frameworks strictly adhere to the guidelines set by the Hong Kong Monetary Authority (HKMA), the Insurance Authority (IA), and internal compliance frameworks.
• Fair Dealing & Treat Customers Fairly (TCF): Embed sound sales conduct principles into all recognition and campaign frameworks, ensuring product suitability, transparency, and prevention of misselling.
• Control & Audit Governance: Partner with Legal, Compliance, Risk, and Control teams to complete mandatory prior to campaign launch.

Key Performance Indicators (KPIs)

• Top-Line Performance: Achievement of Hong Kong Insurance Annual fee revenue targets.
• Frontline Activation & Participation: Percentage of active insurance sellers across advisory channels and adoption velocity of newly launched insurance products.
• Campaign Effectiveness: Campaign ROI, lead conversion rate, digital-to-offline referral conversion, and client penetration rate within target segments.
• Conduct & Compliance: Zero regulatory breaches, full adherence to sales conduct policies, and clean audit reviews.

Qualifications & Experience Requirements

Education & Professional Qualifications

• Education: Bachelor’s degree in business administration, Finance, Marketing, Economics, or a related discipline.

Experience

• Industry Experience: Minimum 6+ years of progressive experience within the insurance, retail banking, or wealth management sector, with direct exposure to insurance product management, channel development, or sales enablement in Hong Kong.
• Frontline & Advisory Exposure: Proven track record of working closely with frontline distribution channels (RMs, Insurance Specialists, Branch Managers) with a demonstrated ability to influence, inspire, and drive sales teams.
• Campaign & Project Management: Hands-on experience in managing end-to-end marketing campaigns, promotional budget management, and multi-stakeholder project delivery.

Knowledge & Skills

• Market & Product Knowledge: Strong grasp of life insurance, and legacy planning solutions available in the Hong Kong market.
• Regulatory Acumen: Solid understanding of HKMA and IA regulatory regimes
• Interpersonal & Communication Skills: Outstanding verbal and written communication and presentation skills
• Analytical & Problem-Solving Capabilities: Ability to derive actionable insights from sales data and translate them into practical commercial strategies

Working at Citi is far more than just a job. A career with us means joining a family of dedicated people from around the globe. At Citi, you’ll have the opportunity to grow your career, give back to your community and make a real impact.

Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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