Associate Director, Wellness Strategy and Development

aia; Hong Kong; On-site; HKD 1,200,000 - 1,800,000; Full time

Job summary

AIA Hong Kong is seeking a senior leader to define the wellness proposition for UHNW/HNW clients and to run the Alta Wellness Haven. You will shape strategy, oversee operations, manage partners, and drive customer engagement with a focus on healthspan outcomes.

In this role you will lead a multidisciplinary team, align with sales and marketing, ensure regulatory compliance, and deliver measurable centre performance. Fluent English, Cantonese, and Mandarin are required.

Qualifications

• University graduate? (not specified in ad).
• Demonstrated passion for healthspan innovation and wellness trends.
• Commercial orientation with operational design and data analytics experience.
• Wellness centre operations experience is a plus.
• Strong leadership to drive KPIs and change.
• Ability to manage multiple priorities under pressure.
• Excellent presentation and stakeholder influence skills.
• Proficiency in English, Cantonese and Mandarin.

Responsibilities

• Define the wellness proposition strategy for UHNW and HNW clients.
• Set the centre's operating model and membership structure for engagement and sustainability.
• Oversee day-to-day operations and P&L of the Wellness Haven and partner management.
• Collaborate with partners across HK and China to deliver value.
• Review workflows, costs, and governance to optimize performance.
• Develop and execute promotional strategies to attract clients and partners.
• Lead and coach a team of wellness professionals to high performance.
• Build governance and cross-functional collaboration across the organization.

Skills

Strategic leadership

Wellness program design

Stakeholder management

Team leadership

Data-driven decision making

Cross-functional collaboration

Job description

FIND YOUR 'BETTER' AT AIA

We don’t simply believe in being ‘The Best’. We believe in better - because there’s no limit to how far ‘better’ can take us.

We believe in empowering every one of our people to find their 'better' - in the work they do, the career they build, the life they live and the difference they make. So that together we can support even more people - including our own - to live Healthier, Longer, Better Lives.

If you believe in better, we’d love to hear from you.

About the Role

Lead the formulation of wellness strategy for AIA, design customer centric, industry leading wellness programs and manage the operations of AIA Alta Wellness Haven. This role is central to delivering our promise of increasing healthspan for our prestigious high net worth (HNW) customers.
This role is a unique opportunity to shape the future of wellness for our HNW customers and drive meaningful health outcomes.

Roles and Responsibilities:

Strategy Formulation and Transformation

• Define the wellness proposition strategy for UHNW and HNW customer segments
• Set the strategic roadmap and partnership strategy for Wellness Haven
• Lead the evolution of the centre operating model and membership structure to enhance customer engagement and financial sustainability.
• Stay abreast of global and local wellness trends to drive innovation of appealing wellness offerings to prestigious customers
• Analyze centre financials and customer profile to identify trends and opportunities for business growth
• Apply deep knowledge in functional medicine and preventive healthcare to curate personalized wellness journeys

Centre Operations and Partner Management:

Conduct regular review with Service Partner(s) to ensure operations quality met with SLA at the HNW Wellness Centre including:

• As the centre lead to oversee day-to-day operations and P&L of the Wellness Haven, ensuring service excellence, compliance and financial sustainability.
• Manage relationships with expert partners across Hong Kong and China, ensuring strategic alignment and value delivery.
• Leverage AIA assets and partnerships to optimize cost and expand reach
• Review Service Partner(s)’ workflow and operating systems regularly to ensure effectiveness in daily operations.
• Ensure Centre’s operations are compliant with the documented procedures, service benchmarks, regulatory requirements, company’s policies and practices.
• Ensure centre staff who perform regulated activities have obtained the relevant licenses and fulfilled the licensing requirements, if applicable.
• Build mechanism to ensure effective handling and investigations of the complaints from customer and channel, and report findings timely.
• Collect customer/channel feedback and take improvement actions where necessary.
• Produce regular centre reporting with service partner(s) for KPI tracking, and perform analysis with recommendations to relevant committees to identify areas for improvement and action plans
• Review financial budgets, prepare financial reports, and provide recommendations for cost optimization.
• Implement scientific tracking systems and dashboards to track customer progress and centre performance.

Promotional Strategy and Stakeholder Engagement:

• Position the centre as a sales enabler and differentiator in the HNW proposition.
• Develop and implement promotional strategies to drive traffic, build awareness, and educate agency and customers.
• Work with business development and training team to develop channel engagement plan
• Collaborate with service providers, channels and Club Alta team to co-design events, agency contests and member communications.
• Ensure proper event management in place and supervise centre staff to ensure successful delivery of event
• Work with marketing team for external promotion to build wellness thought leadership
• Foster professional relationships with internal and external stakeholders.

Team leadership

• Lead and develop a team of wellness professionals, fostering a culture of excellence, innovation, and customer-centricity.
  • Provide guidance, coaching and performance management to ensure team success
  • Keep team motivated and build a high-performance collaborative team
  • Develop governance framework and work process
  • Build cordial relationship with cross functional teams to facilitate daily operations.

Minimum Job Requirements:

• University graduate with 10 years+ experience in healthcare and wellness industry
• Demonstrate passion in healthspan innovation, with strong sense of wellness trends and developments locally and globally
• Ability to apply a commercial orientation within operation design with data analytic skill, with experience in “hospitality" sophisticated solutions
• Experience of wellness centre operations is a plus
• Strong leadership skill to lead a diverse team to meet KPIs
• Strong sense of ownership and proactiveness to drive for change
• Solution oriented and resilient mindset
• Able to function under stress and multiple priorities
• Excellent presentation skills and able to influence stakeholders to affect process change. Thoughtful approach from planning to monitoring.
• Ability to work collaboratively and navigate a matrixed organization and external partnerships
• Proficiency in spoken and written English, Cantonese and Mandarin

Others:

• You are required to obtain relevant license if your job involves in regulated activities

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.