Associate Director / Director, APAC Finance

The Hoffman Agency; Hong Kong; Hybrid; HKD 1,176,000 - 1,647,000; Full time

Job summary

The Hoffman Agency seeks an Associate Director/Director, APAC Finance to lead financial operations, reporting, planning and business partnering for the Asia Pacific region. You will elevate governance, drive strategic insights, and guide the rollout of a new ERP system across markets.

We value strong leadership, regional exposure, and hands-on finance expertise. English fluency and multi-market experience are essential as you partner with senior leaders across APAC to enable growth and

Qualifications

• Degree in accounting or finance with professional qualification preferred.
• 8–10 years in finance, multinational or regional environment.
• Proven leadership of finance teams across markets.
• Strong FP&A, reporting, analysis, and business partnering skills.
• Knowledge of financial reporting standards and compliance.
• Experience with ERP adoption is desirable.

Responsibilities

• Oversee daily financial operations, accounting, and FP&A for APAC.
• Ensure timely monthly reporting and financial analysis for decision-making.
• Lead regional finance teams; build ownership and collaboration.
• Maintain policies, controls, and compliance with regulations.
• Partner with leadership to translate priorities into financial plans and KPIs.
• Conduct reviews to identify risks and profitability drivers; drive cost optimization.
• Coordinate with global finance on consolidation, treasury, and tax planning.
• Act as strategic partner to leadership with financial insight for performance.
• Lead adoption and optimization of the global ERP system across APAC.

Skills

Finance leadership

FP&A

Accounting

Budgeting

Forecasting

Business partnering

Change management

Education

Accounting degree

Professional qualification

Tools

ERP implementation

Job description

This is one APAC Finance opportunity that may be based in either Singapore or Hong Kong. We are considering candidates in both locations; please apply to one posting only.

Job Overview

The Associate Director / Director, APAC Finance role is responsible for leading overseeing the financial operations, and reporting, planning & controls, and business partnering across Hoffman’s Asia Pacific region. This role is expected to build on the existing finance foundation, strengthen regional governance and reporting discipline, and elevate Finance functions from operational support to continue providing proactive strategic business partner for market and regional leadership. The successful candidate should bring strong regional exposure, sound commercial judgment, hands‑on finance expertise, and the ability to develop finance talent, lead change, providing financial guidance and insights to support decision‑making and drive the successful adoption of new global ERP system across APAC business performance.

Understanding of PR Agency or other Client Servicing Environments, and Technology:

• Strong technical knowledge of finance, and accounting, reporting, budgeting, forecasting, and control knowledge
• Proven leadership skills with and the maturity to coach, develop, and empower finance teams across multiple markets
• Strong understanding of agency business drivers, client profitability, utilization, pricing, revenue recognition, and commercial performance
• Ability to translate financial data into clear insights, recommendations, and actions for senior stakeholders. Possess tactical skills and motivation to grow in corresponding finance-related areas
• Candidates with industry knowledge of public communications (PR), integrated marketing communications (IMC), digital, and the application of AI would have an added advantage.
• Change‑management mindset with the ability to improve processes, embed controls, and drive system adoption across markets
• Be open‑minded and willing to learn the inner workings of a PR and IMC agency
• Excellent analytical, communication, stakeholder management, and influencing negotiation skills with good leadership
• Ability to provide business insights and best practices through clear practice via narratives, dashboards, and or visual formats based on available data‑driven analysis or reports from the Agency

Major Responsibilities:

• Oversee the day-to-day financial operations, accounting and FP&A for the Asia Pacific business and be commercial acumen
• Ensure accurate and timely monthly financial reporting, financial analysis, that continues to provide financial insights and support strategic decision-making
• Provide clear leadership, coaching, and accountability to regional and market finance teams, strengthening ownership, capability, and collaboration across APAC. Manage the regional finance team and provide leadership, guidance, and professional development
• Implement and maintain robust financial policies, procedures, and controls to ensure compliance with accounting standards, tax regulations, and corporate finance requirements
• Partner with market and regional leadership team to understand business operational and strategic priorities, and translate them into effective financial plans, KPIs, and actionable performance insights
• Conduct financial and operational reviews to identify risks, improvement opportunities, profitability drivers, and drive cost optimization initiatives
• Liaise with global finance on consolidation alignment, treasury management, tax planning, and other centralized finance functions
• Act as a proactive strategic business partner to leadership team, providing financial insight and decision support to improve business performance
• Lead the successful adoption, and ongoing optimization of new global ERP system across APAC, ensuring effective change management, process adoption, data discipline, and alignment with regional and global finance requirements
• Strengthen the finance operating model by building scalable processes, improving team capability, and embedding consistent standards across markets

Key Working Relationships:

Reports to CFO and EVP of Global Operations

Key Internal/External Relationships:

• APAC Leadership Team
• Regional Finance Team
• Local Finance Teams
• APAC Operations Teams (Finance, People and Culture, and IT colleagues)
• CPA; Finance associations and networks

Qualifications:

• Degree in accounting, finance, or a related field; professional accounting qualification is preferred
• Minimum of eight to ten years of progressive finance and accounting experience, preferably within a multinational or regional environment
• Proven experience leading and developing finance teams across multiple markets. Strong leadership and people management skills
• Proven FP&A, reporting, financial analysis, and business partnering capability.
• In‑depth knowledge of financial reporting, accounting standards, and compliance requirements
• Experience with finance system implementation or ERP adoption is highly desirable
• Fluency in English and preferably other regional languages
• Experience working in the Asia Pacific region is a MUST

About Us

We’rea integrated communications consultancy that specializes in solving hard problems—the tougher, the better—for tech companies. Headquartered in Silicon Valley, we’ve established a global infrastructure tuned for the tech industry. Toward this end, weoperateoffices in Boston, Beijing, Hong Kong, Jakarta, Kuala Lumpur, London, Munich, Paris, Portland, San Jose, Seoul, Shanghai, Singapore, Shenzhen,Taipeiand Tokyo.

We’rea company that values diversity and inclusion.We’reproud to be an equal opportunity employer. We welcome applications from all individuals irrespective of race, ethnicity, national origin, gender, gender identity, sexual orientation, age, religion, disability status, veteranstatusor any other characteristic.

For more information, visit https://www.hoffman.com/.