Associate Director, Customer Experience

Prudential Hong Kong; Hong Kong; On-site; HKD 900,000 - 1,500,000; Full time

Job summary

Prudential Hong Kong is seeking an experienced Digital Product Leader to drive the customer experience strategy and the digital journey for our insurer app ecosystem. You will own the roadmap, prioritise initiatives and partner with CX, Digital, Tech and Marketing to deliver measurable improvements.

With 8+ years in digital product management, you will lead AI and personalisation initiatives, ensure governance and privacy, and design inclusive journeys that boost adoption, loyalty and business

Qualifications

• 8+ years in digital product management, CX or digital transformation, with leadership responsibilities.
• Proven ownership of customer-facing digital products from strategy to launch.
• Experience leading cross-functional initiatives and senior stakeholder alignment.
• Practical use of customer data, AI or personalisation, CRM, VoC or self-service to drive outcomes.

Responsibilities

• Own the digital customer experience roadmap across key touchpoints using feedback and behavioural insights.
• Lead modernization of myPrudential mobile app across priority journeys and manage the product backlog and releases.
• Identify and deliver AI and personalisation use cases with governance and privacy safeguards.
• Design inclusive journeys to reduce effort and improve adoption and loyalty.
• Lead cross-functional delivery with CX, Digital, Tech, Data, Marketing and partners, monitoring adoption and outcomes.

Skills

Digital product strategy

Mobile app experience

Journey mapping

Data-driven decision making

AI/personalisation

Stakeholder management

Education

Bachelor’s degree

Tools

CRM systems

Analytics dashboards

Job description

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

The role will support CX Lead to instituionalise Customer Experience, drive Customer Journey improvement projects through cross-functional collaboration and channel engagement aiming to uplift NPS. The role will also plan and deliver CX programs by leveraging insights in line with Group Office’s strategic direction. It will also lead the digital customer experience and AI agenda, setting the strategy, roadmap and delivery priorities for myPrudential and other key digital touchpoints. Use customer feedback, behavioural data, responsible AI and personalisation to simplify journeys and improve digital adoption, self-service, customer advocacy and business value.

Job Responsibilities

one. Digital Customer Experience Strategy

• Own the digital customer experience roadmap across key customer touchpoints, using customer feedback, customer relationship management data and behavioural insights.
• Prioritise initiatives based on customer impact, business value, feasibility and contribution to the ambition of delivering a leading insurer app experience.

2. MyPrudential Mobile App Modernisation & Experience-led Product Delivery

• Lead the modernisation of myPrudential across priority customer journeys, simplifying app flows and improving ease of use.
• Manage the product roadmap, backlog, release priorities, user acceptance testing, release readiness and post-launch optimisation to ensure delivery quality and measurable outcomes.

3. AI, Personalisation & Data-Driven Engagement

• Identify, prioritise and deliver practical AI and personalisation use cases, including conversational service, next-best-action, sentiment analysis and predictive engagement.
• Define customer relationship management and engagement-platform requirements, journey logic, segmentation and event-triggered communications with appropriate governance, privacy and customer safeguards.

4. Inclusive Journey Design & Customer Engagement

• Design inclusive and accessible journeys for customers with different needs and levels of digital confidence, reducing effort and improving adoption.
• Connect digital touchpoints, servicing journeys and engagement campaigns to strengthen loyalty, retention and customer lifetime value.

5. Cross-functional Delivery, Governance & Performance Optimisation

• Lead cross-functional delivery with Customer Experience, Digital, Technology, Data, Marketing, Operations, Distribution and external partners, managing scope, dependencies, risks and stakeholder alignment.
• Monitor app performance, digital adoption, self-service, customer satisfaction and value delivered from AI and personalisation, using results to refine the roadmap.

Job Requirements

Qualifications and Experience

• Bachelor’s degree in a relevant discipline or equivalent professional experience.
• Minimum 8 years’ experience in digital product management, customer experience or digital transformation, including leadership responsibilities.
• Proven ownership of customer-facing digital products, from strategy and roadmap through launch and optimisation.
• Experience leading cross-functional initiatives and senior stakeholder alignment.
• Practical experience using customer data, AI or personalisation, CRM, VoC or self-service to deliver measurable outcomes.

Skills/Knowledge

• Digital product strategy, roadmap management, backlog prioritisation and post-launch optimisation.
• Mobile app experience, user experience principles, journey mapping and service design.
• Customer analytics, segmentation, voice-of-customer insights, dashboards and performance measurement.
• Practical AI applications, personalisation, responsible customer engagement and test-and-learn methods.
• Stakeholder management, change management, vendor governance, agile delivery and executive communication.

Competencies

• Customer focus and inclusive design
• Strategic and analytical thinking
• Delivery ownership and accountability
• Innovation and learning agility
• Stakeholder influence and collaboration

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.