Assistant Product Manager

ManpowerGroup; Hong Kong; Hybrid; HKD 300,000 - 520,000; Full time

Benefits offered by this job

Medical benefits

Staff purchase discount

Work from Home policy

Job summary

ManpowerGroup is seeking a product management/marketing professional in Hong Kong to own the product portfolio and drive sales through data-driven P&L analysis. You will lead end-to-end NPD, shape annual marketing plans, and manage multi-channel campaigns across ATL/BTL channels.

You will coordinate with Sales, Supply Chain, Design and external agencies to ensure brand consistency and successful product launches, while leveraging digital ads and social content to boost awareness and ROI.

Qualifications

• Bachelor's Marketing, Business, or related discipline.
• 3–5 years experience in Product Management/Marketing in Health Supplements, FMCG, Retail or Beauty.
• Proficiency in Google Analytics, Google Ads, Meta Ads Manager.
• Good command of written and spoken English, Cantonese and Mandarin.
• Passionate about health & wellness, detail-oriented, able to work independently.
• 5-day work week.
• Attractive salary + discretionary bonus.
• Medical benefits & staff purchase discount.
• Work from Home policy.

Responsibilities

• Manage assigned product portfolio including sales performance tracking, stock level monitoring, pricing, and P&L analysis.
• Lead end-to-end NPD process from market research, concept development, packaging, regulatory coordination to launch.
• Develop annual marketing plans and budgets to achieve sales targets and optimize ROI.
• Plan and execute multi-channel campaigns including product launches, seasonal promotions, and trade promotions (ATL & BTL).
• Manage social media content, paid ads (Meta, Google, YouTube, Xiaohongshu), and KOL / KOC collaborations to drive brand awareness and sales.
• Work closely with Sales, Supply Chain, Design, and external agencies to ensure smooth product launches and brand consistency.

Skills

English proficiency

Cantonese and Mandarin

Education

Bachelor's in Marketing/Business

Tools

Google Analytics

Google Ads

Meta Ads Manager

Job description

• Manage assigned product portfolio including sales performance tracking, stock level monitoring, pricing, and P&L analysis
• Lead end-to-end NPD process from market research, concept development, packaging, regulatory coordination to launch
• Develop annual marketing plans and budgets to achieve sales targets and optimize ROI
• Plan and execute multi-channel campaigns including product launches, seasonal promotions, and trade promotions (ATL & BTL)
• Manage social media content, paid ads (Meta, Google, YouTube, Xiaohongshu), and KOL / KOC collaborations to drive brand awareness and sales
• Work closely with Sales, Supply Chain, Design, and external agencies to ensure smooth product launches and brand consistency

Requirements

• Bachelor's Marketing, Business, or a related discipline
• 3-5 years of experience in Product Management / Marketing, preferably in Health Supplements, FMCG, Retail or Beauty sectors
• Proficiency in Google Analytics, Google Ads, and Meta Ads Manager
• Good command of written and spoken English, Cantonese and Mandarin
• Passionate about health & wellness, detail-oriented, and able to work independently
• 5-day work week
• Attractive salary + discretionary bonus
• Medical benefits & staff purchase discount
• Work from Home policy
• Stable platform with strong brand heritage + new product innovation exposure