Asia SEO/GEO Specialist (Manager)

Manulife/John Hancock; Hong Kong; Hybrid; HKD 600,000 - 900,000; Full time

Job summary

Manulife/John Hancock is seeking an SEO/GEO Specialist (Manager) to lead cross‑functional SEO initiatives across Asian markets, including Hong Kong, Malaysia, Singapore and more. The role emphasizes technical and content SEO, stakeholder communication, and QA across BAU and projects.

You will work with global teams to gather requirements, prioritize work, and drive initiatives that improve organic visibility and lead generation while managing timelines and risk.

Qualifications

• 5+ years in SEO with success across multiple Asia markets.
• Background in financial services and regional roles preferred.
• Fluent written/spoken English; additional local languages preferred.

Responsibilities

• Coordinate delivery timelines and QA across SEO/GEO projects.
• Communicate SEO concepts, strategies and metrics to partners across markets.
• Deliver full-stack SEO services for Asian markets including technical and content SEO.
• Develop content briefs, oversee approvals with Product, Legal, Compliance, Marketing.
• Prepare educational materials, playbooks and training resources.
• Produce regular performance updates and risk/mitigation reports.

Skills

SEO strategy

Regional Asia markets

English fluency

Project management

Analytical thinking

Stakeholder communication

Content optimization

Risk management

Translation/ multilingual content

Education

Experience in financial services

Tools

BrightEdge

SEMrush

Screaming Frog

Ahrefs

Moz

Google Ads

Job description

SEO/GEO Specialist (Manager)

About the job Manulife is driving a multi-year digital growth agenda focused on enhancing customer experience by improving organic visibility (across both classic and AI search), raising brand awareness, and supporting lead generation globally. The SEO & GEO Specialist (Manager) will work closely with global crossfunctional teams (e.g., Content, Design, Analytics, IT, and local markets), and play a key role in enabling this growth by supporting BAU activities and projects end-to-end—from gathering SEO/GEO requirements through prioritization and sequencing, progress management across technical and content SEO/GEO, coordinating delivery timelines, and ensuring a smooth rollout with minimal risk.

Position Responsibilities

• Work as part of the SEO/GEO workstream, managing delivery timelines and progress through project management tools; managing stakeholder expectations; and conducting QA and launch monitoring.
• Support BAU activities by clearly communicating SEO (including GEO, AEO, AXO, and ASO) concepts, best practices, strategies, and reporting to partners across Asian markets in a concise, easy-to-understand, and actionable manner.
• Deliver full stack SEO services to Asian markets including Hong Kong, Malaysia, Singapore, Philippines, Taiwan, Indonesia, Japan and Vietnam etc, including: Manage technical SEO baselines and enhancements - identify, diagnose, and resolve issues, providing solutions aligned with internal platforms and toolsets.
• Support content optimisation through keyword research, competitor analysis, search intent mapping, and development of SEO briefs; oversee content approval processes with Product, Legal, Compliance, and Marketing teams.
• Develop educational materials, such as playbooks, guidelines and training materials.
• Deliver regular reports, updates, and presentations to stakeholders, clearly highlighting performance, risks, dependencies, and mitigation plans.

Required Qualifications

• Experience: 5+ years of experience working in SEO, with proven success in improving SEO and GEO performance across multiple Asia markets. Background in the financial services industry and experience in a regional role are highly preferred. Fluency in written and spoken English. Additional local language (e.g. Vietnamese, Japanese, Bahasa, traditional Chinese) is preferred.
• Technical SEO expertise: Demonstrable proficiency with technical or off-page SEO, from error identification to concrete solution design, and implementation, with solid understanding of:
  • Indexability & crawlability validation
  • Robots.txt configuration
  • XML sitemap maintenance
  • Meta robots tags
  • Broken page handling (4xx, 5xx errors)
  • Knowledge in status code Redirect handling (301 / 302, redirect chains, loops)
  • URL structure and parameter handling
  • Site performance basics (Core Web Vitals awareness)
  • Canonical tag usage
  • Internal linking
  • Backlink building and management
• Content SEO expertise: Demonstrate ability to perform keyword research, identify potential topics, conduct content audits to uncover content gaps, create SEO content briefs, and deliver SEO-driven content. Ability to leverage translation tools to support multi language content development and optimization. Strong page strategy capabilities, integrating content and UI/UX best practices to optimise full‑funnel journeys (awareness, consideration, and conversion), including:
  • Duplicate content handling
  • Keyword cannibalization handling
  • Search intent mapping
  • Content hierarchy structuring
• Analytical capability: Demonstrate ability to measure performance, diagnose issues, and link optimisation efforts to business outcomes, including:
  • Defining and tracking core SEO & GEO metrics (impressions, clicks, rankings, CTR, organic traffic, conversions, SoV)
  • Mapping SEO & GEO metrics to optimisation initiatives and broader business objectives
  • Conducting root cause analysis for performance changes (e.g., algorithm updates, search demand change, technical implementations, content updates)
  • Strong experience in systematic reporting to measure search performance.
  • Proven ability in opportunity sizing and growth projection, using data‑driven methodologies to justify SEO initiatives and forecast potential impact.
• Project management skills: Strong project management experience, with hands‑on familiarity using tools such as JIRA, Confluence, Monday.com, Smartsheet or similar platforms. Experience in managing project dashboards, backlog and tracker.
• Risk management skills: Strong understanding of SEO’s impact on overall business performance. Able to articulate how changes to critical elements may affect organic performance.
• Technologies & Tools: Experience with SEO tools such as BrightEdge, SEMrush, SiteImprove, Ahrefs, Moz, Screaming Frog, SiteImprove, Google Ads, etc.

When you join our team

We’ll empower you to learn and grow the career you want. We’ll recognize and support you in a flexible environment where well‑being and inclusion are more than just words. As part of our global team, we’ll support you in shaping the future you want to see.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy‑related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law. It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [e-mail].

Working Arrangement

Hybrid

Joining us means you’ll be empowered to learn and grow your career. We’ll recognize and support you in a flexible environment where well‑being and inclusion are more than just words. And as part of our global team, you’ll help shape the future you want to see – and discover that better can take you anywhere you want to go.

Recent awards include

• 2026 Gallup Exceptional Workplace Award Winner
• Manulife Named one of Forbes World’s Best Employers 2025
• Financial Times World’s Best Employers Asia‑Pacific 2026
• We’ve been recognized as one of Canada’s Top 100 Employers 2026
• #1 Life Insurer for AI Maturity by Evident 2026

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