APAC ETF Content Marketing Lead & Writer/Editor

JPMorgan Chase & Co.; Hong Kong; On-site; HKD 1,000,000 - 1,800,000; Full time

Job summary

JPMorgan Chase & Co. seeks an APAC Lead for ETF Product and Content Marketing to craft and own messaging across channels, collaborating with business and SME teams to engage institutions, intermediaries, and end investors across APAC.

You will elevate active ETF education, lead content marketing initiatives end-to-end, and shape narratives that amplify education and thought leadership in a fast-paced, multi-market environment.

Qualifications

• Bachelor's degree or higher in finance, business, economics, journalism, or related field.
• Minimum of 6 years’ experience in investment or financial writing, with solid ETF knowledge.
• Strong English writing and editorial skills, with experience promoting content across funnels and ecosystems.

Responsibilities

• Elevate APAC active ETF education and thought leadership through compelling storytelling, leading content marketing initiatives end-to-end.
• Partner with business stakeholders and SMEs to shape marketing-led narratives for active management and ETF education.
• Create locally relevant, channel-specific content including brand messaging, investor education materials, investment commentary, and product collateral.
• Strengthen the active ETF brand with an always-on content ecosystem across social, earned, paid, and owned media.
• Lead promotion of product diversification across active ETFs, mutual funds, and alternatives for APAC.
• Analyze market trends to strengthen brand, promote insights, acquire clients, and boost client engagement.
• Benchmark peer strategies to improve content quality and delivery using data-driven approaches.
• Ensure compliance with evolving regulations and guidelines; adapt to changes as needed.
• Innovate ideas to drive personalization and strategic marketing initiatives.
• Drive content and product strategy through visibility, engagement, and business impact across markets.

Skills

Investment writing

ETF knowledge

Editorial skills

Stakeholder mgmt

APAC markets

Digital marketing

English writing

Education

Bachelor's degree in finance or related field

Job description

JPMorgan Chase & Co. seeks an APAC Lead for ETF Product and Content Marketing to craft and own messaging across channels, collaborating with business and SME teams to engage institutions, intermediaries, and end investors across APAC.

You will elevate active ETF education, lead content marketing initiatives end-to-end, and shape narratives that amplify education and thought leadership in a fast-paced, multi-market environment.