Adaptive Designer (POSM & Print Production)

Propelis; Hong Kong; On-site; HKD 260,000 - 380,000; Full time

Job summary

Propelis in Hong Kong is seeking an Adaptive Designer to create and adapt packaging designs for APAC and China markets. This onsite role ensures brand guidelines and production specs are met while delivering accurate artwork for production.

The designer collaborates with the Art Director/Creative Director and can handle POSM, eCommerce, and social campaigns, with emphasis on accuracy and speed to market.

Qualifications

• 2-3 years of experience in graphic design and production design development.
• Proficient with Mac OS and Adobe Creative Suite (Illustrator, Photoshop, InDesign).
• Print production knowledge including die lines, folds, trims and color management.
• Fluent in English; Mandarin/Cantonese a plus for regional collaboration.

Responsibilities

• Packaging designs, shopper marketing, social and eCom adaptation for campaigns across APAC and China.
• Brand compliance: adhere to brand guidelines across master assets, templates, and localized deliverables.
• Pre-press & production: set up artwork files for production, color separation, trapping and revisions; Photoshop retouching.

Skills

Packaging design

2-3 years experience

Time management

English proficiency

Brand coordination

Creative thinking

Tools

Illustrator

Photoshop

InDesign

After Effects

Job description

Position Overview

• Job Title: Adaptive Designer (Onsite/In Studio – HK or SH)
• Department: Design / Production
• Location: Kwun Tong, Hong Kong
• Industry Focus: FMCG (Fast-Moving Consumer Goods) across APAC and China

Role Summary

The Adaptive Designer will report into the Art Director/Creative Director. The designer will be responsible for developing creative and adaptive packaging designs, and can also include shopper experience designs including key visual designs, point of sale materials (POSM), social and eComm for campaigns for clients across APAC and China primarily within the FMCG space. This hands-on design, adaptation to production focuses on executing design to artwork for production, handling precise technical requirements, ensuring brand guidelines are strictly complied with, and maintaining brand consistency across various packaging formats and retail environments.

Designer will have the opportunity to work on global and regional brands with presence in APAC and China. Candidates with branding and design experience, familiar with global to local roll out with production experience, eComm and social will be preferred.

Key Responsibilities

• Packaging Designs, Shopper Marketing, Social, eCom for Campaign & Artwork Adaptation: Develop creative and adaptive packaging designs, below the line POSM touchpoint designs for shopper experience, campaigns for clients across the APAC and China. ensuring regional adaptability and adherence to client brand standards.

• Brand Compliance: Understand and be familiar with the use of brand guidelines. Ensure they are strictly complied with across all master assets, templates, and localized deliverables.

• Pre-Press & Production Technical Execution: Set up artwork files for production, handling complex pre-press requirements including trapping, color separation, bleeding, and color revisions. Expert in the use of Photoshop for retouching and visual effects.

• Artworking & Resizing: Execute adaptive work for packaging and shopper marketing, campaigns, including color revisions, resizing, updating artwork templates, rescaling, and preparing artworks to see through to production.

• Quality & Compliance Control: Ensure high-level accuracy, attention to detail, and proper formatting for all production-ready files.

• Collaboration & Workflow: Maintain clear communication with internal team members and stakeholders to meet tight project deadlines in a fast-paced environment. Team player, professional and creative thinker.

Required Skills & Qualifications

• Experience: 2-3 years of experience in a graphic design and production design development role.
• Technical Software Proficiency: Proficient using Mac OS, Adobe Creative Suite (Expert knowledge of Illustrator, Photoshop, and InDesign). Familiar with Aftereffects, animation experience will be an advantage
• Print & Production Knowledge: Highly knowledgeable in multiple aspects of print production techniques, print processes, finishes, separations, and packaging/POSM requirements (such as die lines, folds, scores, trims, type height/weight, and copy safety zones).
• Language Skills: Fluent in spoken and written English; ability to speak and read Mandarin, Cantonese is an advantage for coordinating across the Greater Bay region.
• Competencies: Strong organizational abilities, time management, attention to detail, and the ability to thrive in a fast-paced, speed-to-market focused environment.