YouTube Ads Performance Lead

Omnicom Media; Greater London; On-site; GBP 65,000 - 100,000; Full time

Job summary

Omnicom Media in London is seeking an experienced Media Buying Manager for YouTube to lead activation, optimisation and performance across a diverse portfolio of clients.

You will plan and execute campaigns across YouTube formats, build sophisticated audience strategies using first-party and behavioural data, manage budgets from small to multi-million-pound investments, monitor delivery daily and drive improvements across reach, view rate, conversions and ROAS.

Qualifications

• Experience in planning and buying YouTube campaigns.
• Strong analytical and reporting capabilities.
• Excellent stakeholder management and presentation skills.

Responsibilities

• Develop and execute YouTube media buying strategies aligned to client objectives.
• Plan and activate campaigns across YouTube formats (Skippable, Non-Skippable, In-Feed, Shorts, Masthead, Demand Gen, YouTube Select).
• Build audience strategies using first-party, contextual, affinity, demographic and behavioural targeting.
• Manage media budgets ranging from thousands to multi-million-pound investments.
• Monitor campaign delivery and performance daily and optimise bids, budgets and creative rotation.
• Deliver against KPIs including Reach, Frequency, View Rate, CPV, CPA, ROAS, and Conversions.
• Produce insightful campaign analyses and post-campaign evaluations.
• Translate data into actionable recommendations for clients and internal stakeholders.
• Identify trends, audience insights and optimisation opportunities.
• Act as the YouTube channel expert within the business and present updates to clients.
• Collaborate with planning and creative teams to ensure integrated campaign execution.
• Build strong relationships with platform representatives and technology partners.
• Stay up to date with YouTube advertising products, automation capabilities and industry developments.

Skills

YouTube advertising

Campaign optimisation

Client management

Audience targeting

Job description

Omnicom Media in London is seeking an experienced Media Buying Manager for YouTube to lead activation, optimisation and performance across a diverse portfolio of clients.

You will plan and execute campaigns across YouTube formats, build sophisticated audience strategies using first-party and behavioural data, manage budgets from small to multi-million-pound investments, monitor delivery daily and drive improvements across reach, view rate, conversions and ROAS.