Your career opportunities at the TÜV SÜD Group

TÜV SÜD AG; Wakefield, Fareham; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

Join TÜV SÜD AG's Digital Marketing team as a PPC Specialist, responsible for executing and optimizing campaigns across various digital channels. Collaborate with cross-functional teams to enhance ROI and drive lead generation. Ideal for a proactive individual with strong analytical skills and a passion for digital marketing.

Qualifications

• 4-5 years of experience in digital marketing managing PPC campaigns.
• Preferred certifications in Google Ads or Bing Ads.

Responsibilities

• Develop and optimize high-performing PPC campaigns across platforms.
• Analyze performance data to refine strategies and improve content delivery.

Skills

Communication

Analytical Skills

Project Management

Education

University degree in marketing

Tools

Adobe Analytics

Job description

Your career opportunities at the TÜV SÜD Group

The Digital Marketing & e-business Center of Excellence team is looking for a proactive team player to join the Pay-per-Click (PPC) team. As a key player in the PPC team, the candidate is responsible for developing and implementing paid campaigns across various digital channels. He / She will work closely with cross-functional teams to govern, monitor, analyze, and improve the effectiveness of campaigns. This role is ideal for someone who thrives on execution, collaboration, and data-driven decision-making.

Responsibilities include:

1. Develop, execute, monitor, and optimize high-performing campaigns across platforms like LinkedIn, Google, Meta, Bing, etc., focusing on lead generation or brand awareness.
2. Collaborate with the Marketing Business Partners team to translate campaign briefs and budgets into actionable PPC strategies, ensuring seamless execution aligned with business objectives.
3. Enhance ROI of digital activities by optimizing keywords, audiences, ad copies, landing pages, and bidding strategies.
4. Utilize data, research, and insights for planning targeted campaigns.
5. Analyze performance data using tools like Adobe Analytics and custom dashboards to refine strategies and improve content delivery.
6. Oversee budget reporting and assess campaign success through key metrics, identifying areas for improvement.
7. Coordinate with DM & eBiz CoE subteams and Creative & Publishing Hub to maintain quality and consistency in digital marketing efforts.
8. Build and sustain relationships with internal and external stakeholders to ensure campaign success.
9. Stay updated with the latest PPC trends, emerging platforms, and best practices.

Minimum qualifications:

• University degree in marketing, communications, business administration, or related field.
• At least 4–5 years of experience in digital marketing managing PPC campaigns.
• Preferred certifications in Google Ads, Bing Ads, or relevant PPC certifications.
• Proven experience in Search Engine Advertising (SEA) and Social Media marketing, with expertise in campaign planning, segmentation, keyword strategies, and bidding.
• Strong communication and interpersonal skills for effective collaboration.
• Ability to manage multiple projects, budgets, and resources efficiently.
• Strong analytical skills for interpreting data and insights.
• Self-motivated, assertive, and capable of owning projects end-to-end.

Additional details:

• Employment type: Full time / permanent, hybrid
• Job locations: Fareham, Wakefield
• Country: [Specify country if available]
• Job category: Corporate Functions & Business Support
• Required experience: 6 - 10 years of professional experience