WREXHAM AFC Marketing and Brand Manager

Barnsley Football Club; Wrexham; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading football club is seeking a Marketing Manager to develop and manage the brand and marketing strategies. The role includes managing campaigns, collaborating on content, and ensuring the integrity of the brand. Ideal candidates will have a marketing degree and significant experience in related fields, particularly in sports.

Qualifications

• At least 3 years' experience in a similar role, preferably in sports or entertainment.
• Proven experience managing external creative agencies.

Responsibilities

• Manage and execute marketing campaigns across digital and traditional media.
• Collaborate with the Head of Communications on content across platforms.
• Perform any other duties as required.

Skills

Creative flair

Project management

Communication

Commercial awareness

Adaptability

Education

Degree in Marketing, Brand Management, or equivalent

Tools

CRM systems

Job description

To assist the Head of Digital and Content in developing and managing the Wrexham AFC brand, supported by effective marketing strategies to maximise commercial return across all revenue-generating areas of the Club.

MAIN RESPONSIBILITIES

• Manage and execute major campaigns and day-to-day promotional and tactical activity across digital and traditional media platforms.
• Create centralised marketing content, creative briefs, budgets, and oversee execution across various platforms, including print sourcing, buying, and design process management.
• Prioritise marketing campaigns and materials for ticketing, retail, membership, commercial, and hospitality sectors.
• Support event promotions and partner activations with marketing collateral.
• Collaborate with the Head of Communications on social media, website, and printed marketing content.
• Manage and protect the Club’s brand and its integrity daily.
• Analyse and adapt campaign content for diverse platforms to maximise effectiveness.
• Utilise platform and data analytics to provide customer insights and inform future campaigns.
• Assist with budget management and cost control.
• Promote and expand the Club’s ticketing, retail, hospitality, and membership schemes.
• Ensure adherence to the Club’s brand guidelines, style guide, and tone of voice, communicating these standards across departments.
• Develop creative briefs for agencies and freelancers for graphic design and video content.
• Ensure platforms and retail sites offer a seamless user experience.
• Liaise with the Data Protection Officer to complete legal paperwork for new integrations and projects.
• Occasionally attend matchdays and event days to liaise with officials and stakeholders.
• Perform any other duties as required.

SAFEGUARDING RESPONSIBILITIES

• Ensure a positive, safe, and supportive experience for all engaging with the Club, complying with safeguarding policies.
• This role requires a basic DBS check.

HEALTH & SAFETY RESPONSIBILITIES

• Take responsibility for health and safety of yourself and others affected by your acts or omissions at work.
• Comply with the Club’s Health & Safety policies and arrangements.

EQUALITY, DIVERSITY AND INCLUSION RESPONSIBILITIES

• Commit to promoting equality, diversity, and inclusion within the workplace.

About The Candidate

EXPERIENCE/QUALIFICATIONS REQUIRED

• Degree in Marketing, Brand Management, or equivalent experience.
• At least 3 years' experience in a similar role, preferably within sports or entertainment industries with a global reach.
• Proven experience managing external creative agencies and a strong creative flair.
• Experience with CRM systems.
• Ability to analyse data and produce insight reports.

PERSON SPECIFICATION

• Commercial awareness with a strategic outlook.
• Excellent communication skills for engaging diverse stakeholders.
• Strong project management skills, capable of handling multiple priorities.
• Adaptability and resilience under pressure.
• Confidential handling of sensitive data.
• Interest in football and understanding of the football industry.

About The Club

CLUB VALUES

Code of Conduct

Wrexham Football Club expects the highest standards of integrity and conduct. All employees must act in the best interests of the Club, avoiding behaviour that could harm its reputation or relationships. Discriminatory, offensive, or violent behaviour is unacceptable, and complaints will be addressed promptly.

Equality, Diversity & Inclusion

Committed to ensuring equality, diversity, and inclusion, the Club opposes discrimination and harassment based on protected characteristics. The Club particularly encourages applications from underrepresented groups, including women, ethnic minorities, LGBT individuals, and those with disabilities.

Safeguarding and Safer Recruitment

The Club is dedicated to safeguarding children and vulnerable adults, following best practices and legal obligations. Having a criminal record does not automatically disqualify applicants; suitability depends on the nature of the role and background. The Club complies with the DBS Code of Practice and ensures fair assessment of all applicants.