Wine Sales Representative

JR United Kingdom; Liverpool; On-site; GBP 25,000 - 30,000; Full time

Job summary

A leading Italian Wine Business is seeking a Wine Sales Representative for the West Midlands region. Candidates should possess a strong passion for wine, sales expertise, and an existing network within on-trade venues. The flexible contract role includes a yearly retainer and a generous commission structure, making it ideal for sales professionals in the industry.

Benefits

Flexible working options

Generous commission structure

Qualifications

• Strong knowledge of the wine industry and ability to secure listings.
• Network within the West Midlands area, including hotels and restaurants.
• Ability to provide customer training and offer tastings.

Responsibilities

• Responsible for sales, distribution, and promotion of wine brands.
• Develop new business while maintaining relationships with existing customers.
• Proactively find and engage potential customers in the specified region.

Skills

Passion for wine

Negotiation skills

Customer relationship building

Self-motivation

Commercial acumen

Communication skills

Education

Degree level education

WSET qualification

Job description

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Location:

liverpool, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

1

Posted:

06.06.2025

Expiry Date:

21.07.2025

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Job Description:

Our client is an established Italian Wine Business, boasting a tremendous portfolio of high-quality wines. As part of the strategic growth plan, they require a Wine Sales Representative for the West Midlands region (inc. Birmingham, Coventry, Stoke etc)

Each Wine Sales Executive is assigned responsibility for the sales, distribution, and promotion of a selection of premium and prestige wine brands within a pre-designated territory.

The customer base will typically consist of independent On Trade venues (premium bars, restaurants, cafes, hotels etc...) including small regional groups and local wholesalers. As a Sales Executive, you will operate on behalf of the company with an emphasis on developing new business while building and actively maintaining strong relationships with existing customers.

Candidates for these opportunities can come from a range of food and beverage backgrounds but must have a strong passion for wine. We welcome candidates with sales backgrounds as Wine Agents, Sommeliers, Wine Sales professionals, Food & Beverage Consultants, Wine traders/buyers, F&B buyers, hospitality professionals or passionate salespeople with a keen interest in wine. Existing Wine Agents who already work with other wine portfolios but wish to add more products to their range are also welcome.

Skills and experience requirements:

• A self-starter with a true passion for wine and the drive to forge your success in the vibrant world of On Trade Wine
• Knowledge of the Wine category with the ability to identify, recommend and secure the best listings for individual venues/groups and the ability to provide customer training and tastings as required.
• An existing network of potential customers / prospects within the West Midlands area(hotels, restaurants, bars and other leisure outlets)
• Proactive, passionate and results-driven.
• Self-motivated and happy with the retainer + commission model
• Commercially astute with solid negotiation skills and the aptitude to maximise own and company business opportunities.
• Access to a car / clean driving license
• Strong and collaborative communicator, highly organised and numerate.
• Ideally educated to degree level, WSET qualification would be advantageous
• Be a strong ‘people person’ and be able to form strong client relationships

Please note: This opportunity is a contract role and is remunerated via a yearly retainer and generous commission structure and can be worked on a full or part-time basis, this can be perfect for drinks sales candidates who operate already on a freelance basis, are looking for flexible working or already sell other alcohol products to the trade.

Candidates must be based and eligible to work in the UK for this opportunity. Please provide your CV and current remuneration with your application.