Wholesale & Franchise Manager (Mat Cover)

Mulberry Group; Greater London; Hybrid; GBP 55,000 - 85,000; Full time

Job summary

Mulberry Group is seeking a Franchise & Wholesale Manager to drive growth across franchise partners and wholesale accounts. You will manage relationships, forecast sales, and ensure brand standards in line with Mulberry's luxury positioning.

The role requires strong commercial acumen, excellent communication, and a proactive, collaborative approach. Working in a hybrid model, you will travel to key partners and support new store openings, coordinating with national and international markets

Qualifications

• Franchise/Wholesale/BD experience at management level.
• Luxury fashion & leather goods experience preferred.
• Excellent communication and numerical ability.
• Dynamic, proactive, assertive and adaptable.
• Ability to build and maintain strong relationships.
• Proficient with Microsoft Office including Excel.

Responsibilities

• Maintain the relationship with designated franchise partners and optimise business for both parties.
• Plan budgets and seasonal sales forecasts by customer.
• Meet and exceed sales objectives where possible.
• Monitor deliveries by customer and country per brand strategy.
• Organise sales appointments each season and manage data.

Skills

Franchise sales

Wholesale

Business development

Manager level

Relationship building

Communication skills

Numerical ability

Tools

Microsoft Excel

VLOOKUP

Pivot tables

Job description

Born in 1971, the roots of Mulberry are in Somerset, England. For more than fifty years, Mulberry has been a British lifestyle brand, internationally acclaimed for quality and design capturing the Mulberry Spirit.

Sustainability has been part of the Mulberry ethos since the brand's inception, in recognition of our purpose-driven approach, in 2024 we proudly achieved B Corp Certification.

Today, we are a global brand, but our values remain the same; we are committed to improving our impact on people and the planet.To do this our people are honest, dynamic, and community spirited.

If these are values you share, we would love you to join our team.

The Role:

Reporting to the Director of Wholesale & Franchise you will possess a sound knowledge of the needs of your assigned accounts and partners and knowledge of the relevant multi-brand stores and buyers. You will be responsible for selling Mulberry’s collections through our showroom and remaining informed of current distribution. You will analyse and drive sales and be responsible for the day-to-day management of your accounts.

This role offers Hybrid Working with at least 3 days per week working from the office and maximum 2 days from home. (Except during market/peak periods). Additional travel to key partners will be required.

Duties & Responsibilities:

Franchise:

• Maintain the relationship with designated franchise partners, ensuring regular communication and management in order to optimise business for both parties.
• Ensure that all Franchise partnerships champion Mulberry global retail best practice across all areas of their business:
• Brand, Service and Product Training
• Mulberry Customer Experience roll out
• Retail Operations excellence
• Omni Channel
• CRM
• Engage Franchise regions in retail development projects, such as traffic, omni and other retail lead initiatives
• Support new store openings

Wholesale:

• Plan budgets and seasonal sales forecasts by customer.
• Meet and exceed sales objectives whenever possible.
• Monitor deliveries by customer and by country in accordance with the overall company strategy and brand positioning.
• Establish, maintain and expand customer portfolios in line with brand positioning and credit line. Manage data and update seasonally.
• Organise the sales appointments each season, in line with the sales campaign with clients.
• Have an expert knowledge of the product at all levels, dates of delivery and any other relevant information in order to deliver the best information to clients at any time.
• Increase business opportunities in the assigned markets or accounts.

Culture:

• Embrace and demonstrate the Mulberry values and behaviours: honesty, dynamism, and a community-oriented spirit.
• Support Mulberry to deliver an inclusive culture, through behaving in a way that is open-minded and respectful towards others, and understanding that your views, opinions, and experiences may not always be shared by your colleagues.
• Act as an ambassador for Mulberry and communicate positively about the brand.

Sustainability:

• As a certified B Corp business, it is important to incorporate environmentally responsible practices into your work wherever possible. Support the businesses 'Five C's' strategy in addressing and improving Climate, Cultivation, Craft, Culture and Circularity. Promote a greener, more sustainable future.
• Support to foster an environment where diversity is embraced and all individuals feel valued, respected and included. Promote equity, empathy and understanding and demonstrate this commitment within your internal and external communities.

Skills & Knowledge Required:

• Previous experience in a Franchise, Wholesale or Business Development role at Manager level.
• Previous experience in luxury fashion & leather goods preferred (can be from a retail environment)
• Excellent communication skills and strong numerical ability.
• Dynamic, proactive, assertive and adaptable personality
• Ability to build and maintain strong and stable relationships
• Good knowledge of Microsoft Office including Excel (V lookup/ Pivot).

Mulberry is an equal opportunities employer and we are passionate about hiring and developing the best talent. All hiring decisions are made only on the basis of qualifications, skills or experience and as they relate to the particular role.If you need us to make any adjustments to our application or interview processes to enable you to be at your best, please email us at [e-mail].