Website Product Manager

Barclays UK; London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Join a leading financial institution as a Web Product Manager, responsible for managing their public-facing websites. You'll play a crucial role in aligning business and technical goals, utilizing your expertise in AEM and digital strategy to enhance user engagement and adhere to regulations. Collaborate across departments to implement effective digital marketing strategies while overseeing a dynamic team and resources.

Qualifications

• Experience with enterprise AEM CMS (must-have).
• Agile and backlog management skills.
• Strong grasp of regulations related to financial services.
• Knowledge of website analytics tools like Adobe Analytics.

Responsibilities

• Drive strategy and prioritize the backlog for the public-facing websites.
• Collaborate with cross-functional teams to align digital marketing efforts.
• Manage content updates and oversee performance metrics.

Skills

AEM CMS experience

Agile management

Stakeholder collaboration

Website analytics

Digital marketing knowledge

Job description

Join us as Web Product Manager (WPM) – this position plays a vital role in managing the company’s public-facing websites. Acting as the bridge between business stakeholders, technical teams, and end-users, the WPM drives strategy, prioritizes the roadmap, and ensures effective execution.

This role requires close collaboration with developers, MarTech, marketing, legal, compliance, and data privacy teams. The WPM gathers stakeholder input, communicates priorities, and works closely with other Web Product Owners across the Bank to align and influence digital strategy.

The WPM owns the feature backlog and development runway, prioritizing high-impact work and supporting issue resolution. They apply insights from research, analytics, and A/B testing to improve UX and drive engagement.

Operationally, the WPM manages content updates (using Adobe Experience Manager), monitors performance metrics, drives ongoing improvements, and oversees budgets for development, hosting, and third-party tools.

The role is responsible for guaranteeing website adherence to all applicable regulations e.g., PECR, GDPR, WCAG, EAA, CCPA, consumer duty, etc., and internal governance and accessibility standards, and conducting annual audits.

To be successful as a Web Product Manager, you should have:

• Experience with enterprise AEM CMS (must-have will not consider any candidate without AEM experience).
• Agile and backlog management – Managing complex stakeholder requirements, driving Agile workflows with dev teams. (JIRA, Confluence).
• Regulatory and compliance – Strong grasp of regulations governing FS and website maintenance including data privacy.
• Excellent grasp of website analytics systems, reporting, and actionable insight generation. (Adobe Analytics).
• Ability to collaborate across teams, balance business and technical requirements.
• Must be able to clearly articulate complex technologies to both technical and non-technical team members.
• Solid knowledge of web technical landscape, able to advise on digital trends, industry best practices, and competitors.

Some other highly valued skills may include:

• Understanding of SEO best practices. (has experience with Google Search Console).
• Solid understanding of the digital marketing ecosystem.
• Experience working in a highly matrixed organization with offshore teams.

Key projects you will lead in 2025:

• Rollout of a new component library and refreshed visual design.
• Onboarding and managing a new cookie consent vendor and solution (OneTrust).

You may be assessed on key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen, strategic thinking, and digital and technology, as well as job-specific technical skills.

This role is based in London.

Purpose of the role

To develop, implement, and manage digital marketing platform and channels, including the management of the website, social media channels, and marketing technology platforms.

Accountabilities

• Development and implementation of digital marketing strategies that align with the bank's business objectives and are informed by market research, customer needs, and the competitive landscape.
• Collaboration with cross-functional teams, including product marketing, communications, and IT, to ensure alignment of digital marketing efforts with overall business objectives.
• Development of compelling and targeted content for various marketing channels, optimizing online content for search engines to improve organic search visibility and managing paid search campaigns for driving targeted traffic and conversion goals, as required.
• Analysis of data to make informed decisions and optimize marketing strategies, use of data analytics tools to measure and report on the performance of marketing campaigns.
• Management of marketing technology platforms, where applicable.
• Management and updating of digital marketing platforms and channels such as website and social media channels, as needed.
• Development of compelling and targeted content for various marketing channels, including partner channels and assets, where applicable.

Vice President Expectations

• To contribute or set strategy, drive requirements, and make recommendations for change. Plan resources, budgets, and policies; manage and maintain policies/processes; deliver continuous improvements; and escalate breaches of policies/procedures.
• If managing a team, they define jobs and responsibilities, plan for the department’s future needs, and oversee operations, while coaching and developing staff.
• If the position has leadership responsibilities, demonstrate leadership behaviors to create a thriving environment, including listening, inspiring, aligning, and developing others.
• For individual contributors, serve as a subject matter expert, guiding technical direction, leading assignments, and mentoring less experienced staff.
• Advise stakeholders, manage risks, and demonstrate accountability for controls and organizational risks.
• Demonstrate understanding of organizational functions and collaborate across areas to support strategic goals.
• Develop solutions based on analytical thinking and research, and build trusting relationships with stakeholders to achieve business objectives.

All colleagues are expected to embody Barclays Values: Respect, Integrity, Service, Excellence, and Stewardship, and demonstrate the Barclays Mindset: Empower, Challenge, and Drive.