Website Marketing Manager
Fora
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Benefits offered by this job
Job summary
Fora is seeking a Digital Marketing Manager to own our digital presence, with a focus on the website as a core commercial channel. You will shape user journeys and drive performance across campaigns, working with the Head of Digital Marketing to grow brand visibility and commercial outcomes.
You are hands-on, data-driven, and comfortable coordinating with agencies and internal teams. The role offers a fast-paced, design-led environment within Fora's growing network of spaces.
Qualifications
- Hands-on digital marketer with strong execution in fast-paced environments.
- Proven ability to manage website, campaigns and conversion metrics.
- Experience with PPC, SEO, email marketing and analytics.
- Experience collaborating with agencies and external partners.
- Relevant certifications (CIM, DMA, Google) preferred.
Responsibilities
- Own and manage Fora's website, ensuring exceptional UX.
- Build and optimise landing pages for campaigns using CMS templates.
- Update site content including copy, imagery and campaign assets.
- Monitor performance and drive improvements.
- Analyse website performance with GA4 and other tools.
- Translate data into insights and actionable recommendations.
- Build dashboards and reports; ensure accurate tagging & attribution.
- Collaborate with digital agencies and partners; coordinate SEO & site enhancements.
- Support new features and optimisation initiatives.
- Translate briefs into compelling digital experiences; work with CRM & marketing teams.
Skills
Education
Tools
Job description
At Fora, we’re reimagining what the workplace can be.
We create inspiring, design‑led spaces that blend hospitality, community, and wellbeing—so people can work productively, creatively, and happily.
From our first London workspace over 20 years ago, we’ve grown to 60+ locationsacross the UKsupporting 30,000+ membersand partnering with trailblazing brands like Ocado, The BritishFashion Council, and Pangaia.
Backed by The Office Group, Blackstone, and Brockton Capital, we’re growing fast and pioneering conscious design, sustainable construction, and workspaces that empower people to work in their own unique way.
At Fora, we’re not just shaping workplaces—we're shaping the future of work
At Fora, we’re reimagining the workplace—design-led spaces, a vibrant community, and a focus on wellbeing at the core of everything we do. As we continue to grow, we’re looking for a Digital Marketing Manager to take ownership of our digital presence and elevate how our brand connects with audiences online.
This is a pivotal role where you’ll lead and optimise Fora's digital marketing strategy, with a particular focus on our website as a core commercial and conversion channel.
From shaping user journeys to driving performance across campaigns, you’ll combine creative thinking with data‑driven decision‑making to deliver measurable impact. Working closely with the Head of Digital Marketing, you’ll help drive brand visibility, audience engagement, and commercial growth across all digital touchpoints.
At Fora, we’re reimagining what the workplace can be.
We create inspiring, design‑led spaces that blend hospitality, community, and wellbeing—so people can work productively, creatively, and happily.
From our first London workspace over 20 years ago, we’ve grown to 60+ locationsacross the UKsupporting 30,000+ membersand partnering with trailblazing brands like Ocado, The BritishFashion Council, and Pangaia.
Backed by The Office Group, Blackstone, and Brockton Capital, we’re growing fast and pioneering conscious design, sustainable construction, and workspaces that empower people to work in their own unique way.
At Fora, we’re not just shaping workplaces—we're shaping the future of work
At Fora, we’re reimagining the workplace—design-led spaces, a vibrant community, and a focus on wellbeing at the core of everything we do. As we continue to grow, we’re looking for a Digital Marketing Manager to take ownership of our digital presence and elevate how our brand connects with audiences online.
This is a pivotal role where you’ll lead and optimise Fora's digital marketing strategy, with a particular focus on our website as a core commercial and conversion channel.
From shaping user journeys to driving performance across campaigns, you’ll combine creative thinking with data‑driven decision‑making to deliver measurable impact. Working closely with the Head of Digital Marketing, you’ll help drive brand visibility, audience engagement, and commercial growth across all digital touchpoints.
- Own and manage Fora's website, ensuring an exceptional, seamless user experience
- Build and optimise landing pages for campaigns using CMS templates
- Update site content including copy, imagery and campaign assets
- Maintain high standards of UX, design quality and brand consistency
- Monitor performance (load time, issues, site health) and drive improvements
- Analyse website performance using GA4 and other tools
- Track user behaviour and conversion performance across the funnel
- Translate data into clear insights and actionable recommendations
- Build and share regular performance dashboards and reports
- Ensure accurate tracking, tagging and attribution across campaigns
- Collaborate closely with digital agencies and technical partners
- Ensure paid media and campaigns are fully integrated and tracked end-to-end
- Coordinate SEO, technical improvements and website enhancements
- Support delivery of new features, releases and optimisation initiatives
- Translate marketing briefs into website builds and digital experiences
- Partner with creative and content teams to keep the site fresh and on‑brand
- Work with CRM and marketing teams on integrations and campaign journeys
- Identify opportunities to improve UX, CRO and digital journeys
- Conduct regular audits across content, performance and tracking
- Stay ahead of trends across digital, analytics and emerging technologies
- Shape and guide digital content strategy across channels
- Support organic social strategy and ensure consistent brand messaging
- Ensure every digital touchpoint reflects Fora's premium, design-led pos
You’ll be joining a brand that’s shaping the future of work, backed by ambitious growth and a strong creative identity. This is an opportunity to make a visible, measurable impact in a role that sits at the heart of our marketing function.
You’re a hands‑on digital marketer who thrives in a fast‑paced environment and combines analytical thinking with strong execution.
- Proven experience in a Digital Marketing Manager (or similar) role
- Strong background in website management and optimisation
- Solid understanding of PPC, paid social, SEO, email and analytics
- Hands‑on experience with GA4, Google Ads, Meta Ads Manager, CMS and CRM tools
- Strong analytical capability—able to turn data into meaningful action
- Excellent project management with the ability to manage multiple workstream
- Working with agencies or external partners
- Experience with tag management or data visualisation tools
- Exposure to B2B, B2C, membership or professional services environments
- Relevant qualifications (e.g. CIM, DMA, Google certifications)
At Fora, we believe work should enhance your life—not compete with it. That's why our benefits are designed to support your wellbeing, fuel your ambitions, and give you the freedom to live and work your way.
- Core working hours with flexibility- because life doesn't run 9-5
- Two weeks ‘Work from Anywhere' - swap your desk for a beach, a mountain... anywhere that inspires you
- 28 days' annual leave + bank holidays
- Your birthday off - celebrate you
- Buy additional annual leave to create even more time for what matters
- 5% matched pension scheme - supporting your future
- Life assurance for peace of mind
- Discounted gym membership to keep you feeling your best
- Health cash plan - supporting day to day medical expenses
- Mental wellbeing support - confidential in-person or online therapy sessions
- Cycle to Work Scheme
- Season Ticket Loan to make your journey easier and more affordable
- 25% off at Fora cafés - your morning coffee just got better
- 2 x volunteer days / year
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