Website Manager - Marketing

MCS Group; Belfast; Hybrid; GBP 40,000 - 45,000; Full time

Job summary

A well-known Not-for-Profit organization is seeking a Marketing-focused Website Manager in Belfast. The role involves transforming their customer-facing website, enhancing user experience, and leading SEO strategies. Applicants should have relevant qualifications and a strong background in website management.

Qualifications

• Minimum of 5 years' experience in website management or web development.
• Expertise in SEO and website performance tracking.
• Familiarity with UX/UI best practices and GDPR compliance.

Responsibilities

• Develop and implement a website strategy for optimal user experience.
• Lead website content management and SEO strategy.
• Use data to continuously analyze and improve the web experience.

Skills

SEO

Content Management Systems (CMS)

User Experience (UX)

Data Analysis

Digital Marketing

IT Literacy

Education

Degree in Web Development, Digital Marketing, or relevant field

Tools

Google Analytics (GA4)

Microsoft Office

Job description

Website Manager

£40k -£45k

Belfast Based / Hybrid

MCS Group are delighted to be working alongside a well-known Not-for-Profit as they look for a Marketing focused Website Manager to join their growing team in Belfast and lead the transformation of the current customer facing website to a new platform.

The successful individual will work closely with the marketing team, and web agencies to maximise the effectiveness of the website for customers and stakeholders. This role will be central to improving journeys, increasing online engagement and ensuring users can easily access information and ensuring the website is delivered as per the agreed specifications.

Core responsibilities:

• Responsible for developing and implementing a website strategy to ensure of users receive the best experience possible.
• To lead on the website's content management and creation, SEO strategy, user experience and functionality, working closely with internal teams and external agencies to ensure an optimal digital experience.
• To deliver a professional, market-leading user experience on the website, and use data to continually analyse and improve the web experience.
• Develop and manage SEO-optimised landing pages to support marketing campaigns and lead generation.
• Manage website goals and KPIs and report on these regularly.
• Use Google Analytics and other tools to track website performance, identifying areas for improvement based on data, trends and insights for decision making.
• Monitor user behaviour and website navigation, making data-driven recommendations to improve ease of access to key information.
• Work closely with marketing, business development, and customer services teams to ensure the website effectively communicates key messages.

Essential Criteria:

• A degree or third level qualification in a relevant field such as: Web development, Digital marketing, Computer science, UX/UI Design, Communications or a related discipline
• A minimum of 5 years' relevant experience in website management or web development
• Strong knowledge of content management systems (CMS)
• Expertise in SEO, GA4 and website performance tracking
• Familiarity with UX/UI best practices, accessibility standards and GDPR compliance.
• High level of IT literacy advanced skills in Microsoft Office tools.

To speak in absolute confidence about this position please send an up to date CV via the link provided or contact Molly Rea, Specialist Consultant at MCS Group on 028 969 355 22.