Website Lead

Spirax-Sarco Engineering; Cheltenham; Hybrid; GBP 40,000 - 80,000; Full time

Job summary

Join a forward-thinking company as a Website Lead, where you will manage and optimize global websites for leading brands. This dynamic role requires a blend of digital marketing expertise, technical proficiency, and project management skills. You will enhance user experience, implement marketing technology, and ensure seamless website functionality. With a commitment to sustainability and inclusion, this innovative firm offers a flexible working environment and a competitive salary. If you're passionate about digital solutions and want to make a significant impact, this opportunity is perfect for you.

Benefits

27 days holiday plus Wellbeing day

Private Medical Insurance

Bonus scheme

Sharescheme

Enhanced pension plan

Life assurance

Discount scheme

Qualifications

• Experience in leading new website launches from start to finish.
• Strong knowledge of digital marketing practices, including inbound marketing.

Responsibilities

• Manage and optimize global and local websites for high performance.
• Liaise with technical support agencies and oversee troubleshooting.

Skills

Digital Marketing

SEO

Content Marketing

Project Management

Communication Skills

Technical Implementation

Education

Computer Science

Information Technology

Marketing

Tools

Sitecore CMS

Google Analytics

Salesforce

Microsoft Dynamics

Google Tag Manager

Marketo

Mailchimp

Pardot

Job description

Website Lead

Location: Cheltenham, UK (Hybrid working)

Benefits: 27 days holiday plus Wellbeing day, Private Medical Insurance, Bonus scheme, Sharescheme, Enhanced pension plan, Life assurance, Discount scheme.

Role Overview:

We are seeking a dynamic and technically proficient Digital Specialist to join our team as the Website Lead. This role involves managing and optimizing our global and local websites for the Spirax Sarco and Gestra brands, ensuring a high-performing and engaging online presence.

Your objectives and responsibilities will focus on…

1. Website Management: Maintain and optimize websites using Sitecore CMS, enhance web pages for functionality and UX, collaborate on campaign pages, conduct A/B testing, and provide UX improvement recommendations.
2. Agency Management: Liaise with technical support agencies, oversee troubleshooting and updates, manage performance meetings, and train Field Marketing teams.
3. Analytics: Set up dashboards, resolve SEO issues, implement conversion tracking, align analytics with goals, and execute content migrations.
4. Technical Implementation: Serve as the primary technical contact, support integration of marketing technology products, and ensure proper setup of internal tools for campaigns.

Your previous experience is likely to include…

• Achieving a qualification in Computer Science, Information Technology, Management Information Systems, Marketing, or related fields.
• Experience in leading new website launches from start to finish.
• Experience working with marketing technology or related areas.
• Experience with CRM/marketing automation tools like Microsoft Dynamics, Salesforce, Marketo, Mailchimp, and Pardot.

To be successful in this role you will…

• Demonstrate Company Core Values at all times.
• Possess strong knowledge of digital marketing practices, including inbound marketing, SEO, content marketing, and digital advertising.
• Show proficiency with Sitecore CMS and other content management systems.
• Be familiar with marketing and web analytics tools such as Google Analytics and Google Tag Manager.
• Demonstrate strategic thinking and the ability to use technology to achieve business goals.
• Showcase excellent project management skills and the ability to work independently and as part of a team.
• Possess strong communication skills and attention to detail.
• Be self-motivated, proactive, and flexible.

About Spirax Group and Our Purpose

Spirax Group is a FTSE100 and FTSE4Good multinational industrial engineering Group specializing in control and management of steam, electric thermal solutions, and fluid technologies. Our purpose is to create sustainable value by engineering a more efficient, safer, and sustainable world, supporting industries across food & beverage, pharmaceuticals, power, semiconductors, and healthcare. We operate in 165 countries with a culture committed to inclusion and diversity.

Additional Benefits and Inclusion Initiatives

We offer a competitive salary, flexible working, private healthcare, pension, life assurance, share ownership plans, onsite parking, and discounts. We are committed to inclusive practices, supporting flexible working requests, and providing additional support such as gender-neutral parental leave, caregiver leave, and more. Learn more at https://www.spiraxgroup.com/en/life-at-spirax/our-inclusive-group/our-inclusion-commitments. We are a Disability Confident Employer.