Website & CRM Manager

AION Auto UK; Slough; Hybrid; GBP 55,000 - 85,000; Full time

Benefits offered by this job

Competitive compensation package

Employee Car Ownership Scheme

Pension with salary sacrifice options

Health Insurance

Life Assurance

Employee Assistance Programme

Ben charity partnership health & well‑

Job summary

AION Auto UK is seeking an experienced Website & CRM Manager to own the website and CRM strategy, driving customer experience and the evolution of our digital platforms. You will be responsible for strategising, delivering, and optimising the website and CRM initiatives to support business growth.

You will lead Salesforce Marketing Cloud, manage the website roadmap, and work with Marketing, IT and external partners to ensure a seamless customer journey.

Qualifications

• Experience owning website strategy and roadmaps.
• Strong CRM expertise, preferably Salesforce Marketing Cloud.
• Experience with analytics tools to drive decisions.
• Autonomous with stakeholder management.

Responsibilities

• Own and deliver the website and CRM strategy for AION Auto UK.
• Lead the website roadmap to improve performance, UX, and conversions.
• Manage Salesforce Marketing Cloud communications, automation, and reporting.
• Design and optimise customer journeys across website and CRM touchpoints.
• Manage external agencies, budgets and cross-functional stakeholders.

Job description

Location: Slough with hybrid working / regional travel required

This role sits at the heart of an exciting venture between Jameel Motors and GAC, established to introduce the AION range of intelligent electric vehicles to the UK market.

Following AION's successful UK launch, we are now focused on growing our presence, enhancing the customer experience and building the foundations for long-term success. As part of this journey, we are looking for an experienced Website & CRM Manager to take ownership of our website and CRM strategy and help shape the next phase of the brand's growth.

This is a unique opportunity to join a growing automotive business where you will have the autonomy to influence strategy, improve the customer journey and drive the future development of key digital platforms.

Role Overview

As Website & CRM Manager, you will be responsible for the ongoing development, optimisation and strategic direction of AION Auto UK's website and CRM platforms.

The website is a critical customer touchpoint and a key focus of the role. You will lead the website roadmap, identifying opportunities to improve performance, enhance the customer experience and ensure the platform continues to evolve in line with business objectives and customer expectations.

You will also take ownership of Salesforce Marketing Cloud, helping to deliver effective customer communications, marketing automation and CRM initiatives that support customer engagement throughout the lifecycle.

Working closely with the Marketing Director, Marketing Communications Manager, IT teams, agencies and global stakeholders, you will combine strategic thinking with hands-on delivery to ensure our website and CRM ecosystem continues to support the growth of the business.

Key Responsibilities

• Own and deliver AION Auto UK's website and CRM strategy, ensuring both platforms support the wider business objectives.
• Lead the website roadmap, identifying and implementing enhancements to improve customer experience, performance and conversion.
• Manage Salesforce Marketing Cloud, including customer communications, automation, segmentation and reporting.
• Design and optimise customer journeys across website and CRM touchpoints, using data and insights to drive continuous improvement.
• Manage external agencies, budgets and key stakeholder relationships, working closely with marketing, IT and global teams.

Skills and Experience

• Previous experience in a Website Manager, CRM Manager, Customer Experience Manager, Digital Experience Manager or similar role.
• Demonstrable experience owning website strategy, website optimisation and website development roadmaps.
• Strong CRM expertise, ideally Salesforce Marketing Cloud, although experience with other CRM platforms such as Microsoft Dynamics will also be considered.
• Experience improving customer journeys and using analytics tools such as Google Analytics, Tableau or Power BI to drive performance and decision-making.
• Ability to work autonomously, manage agencies and budgets, and confidently influence stakeholders at all levels.

What We Offer

• Competitive compensation package
• Employee Car Ownership Scheme
• Pension Scheme with salary sacrifice options
• Health Insurance
• Life Assurance
• Employee Assistance Programme
• Health and wellbeing support through our partnership with the automotive charity, Ben.

If you enjoy combining strategic thinking with hands-on delivery and are excited by the opportunity to take ownership of a website and CRM ecosystem within a growing brand, we would love to hear from you.

Find out more and follow us on AION Auto UK’s LinkedIn page.