Website Content Lead

Yugo; Bristol; Hybrid; GBP 33,000 - 38,000; Full time

Job summary

A leading company in student housing is seeking a Website Content Lead in Bristol. This role involves managing and optimizing content across global websites to engage audiences and support business objectives. The ideal candidate will have significant experience in content development and a solid understanding of SEO, alongside excellent management skills.

Qualifications

• 3+ years experience in content development for global websites is required.
• Strong background in managing team members and mentoring.
• Excellent written and verbal communication skills needed.

Responsibilities

• Lead creation and management of website content across multiple global sites.
• Collaborate with marketing teams to improve SEO performance.
• Supervise and mentor the Website Content Specialist.

Skills

Content Development

SEO

UX/UI Principles

Project Management

Collaboration

Education

Degree in Marketing or eCommerce

Tools

CMS

Digital Marketing Tools

Job description

Job Title

Website Content Lead

Location : Location

UK-Bristol

Overview

Website Content Ltd

• Location: Bristol or Oxford, UK (Hybrid)
• Working period: Full time / Permanent
• Reports to: Head of Marketing Delivery
• Salary: £33,000 - £38,000

Yugo is the trusted name for student housing, globally. Every day we connect young people to opportunities and students to amazing spaces. Here at Yugo, we like to do things differently. It's about people, planet, and passion.

Dynamic and in touch with our student base? The Website Content Lead is a Yugoer at heart and lives our goal of making our customers “Live their Best Life”. The Website Content Lead will be supporting and executing the creation and optimization of content across all website(s) and platforms to best reflect and cater to our customers. You'll be the go-to expert for bringing key business campaigns to life on-site, ensuring that every consumer touchpoint—from the homepage to product pages—is engaging, on-brand, and optimized for every screen.

It’s a big job! You are a self-starter and are (relatively) autonomous, at least enough to work across multiple time zones and jurisdictions. Crucially you are passionate about and energized by new projects and creating growth and contributing to the success of the business.

Responsibilities

Key Responsibilities

Content Strategy & Development:

• Lead the creation, development, and management of website content across multiple global sites, ensuring it meets brand standards, engages audiences, and supports business objectives.
• Contribute and Collaborate with the UX and CRO roadmap with the aim of improving the user booking journey
• Partner with marketing and agency teams to strengthen SEO performance and guide content strategy.
• With the help of the digital agency, maintain the global blog page via our SEO-optimised content strategy.
• Stay ahead of content trends and continuously push innovation in digital storytelling.

Content Auditing & Optimization:

• Regularly audit existing content for accuracy, consistency, SEO effectiveness, and user engagement.
• Report to a wide group of internal and external stakeholders on the audits conducted.
• Identify opportunities to optimize and update website content to enhance the user experience, and present development recommendations to internal stakeholders to gain buy-in before scheduling implementation.

Collaboration with Product Owner, Marketing Teams & Wider Departments:

• Work closely with the Website Product Owner to align content strategy with product and platform developments.
• Collaborate with central and regional marketing teams to integrate content with broader marketing campaigns and initiatives.
• Work with the central marketing and regional leasing & marketing teams to seek new ways to acquire new customers and plan and execute effective and innovative marketing activity to meet customer growth targets on yugo.com and crm-student.com.
• Work with the IT and marketing stakeholders to provide insight into all website content execution and performance.
• Maintain regular touchpoints with other departments to ensure their pages on the global website are accurate, up to date, and aligned with current business goals. Support these teams in refreshing content and launching new campaigns as required.
• Define and deliver reporting and analysis that demonstrates the impact of key content workstreams.

Team Leadership & Development:

• Supervise and mentor a direct report (Website Content Specialist), providing hands-on guidance, fostering their skills development, and encouraging a creative, collaborative work environment.

Content Workflow Management:

• Develop and maintain efficient content workflows, ensuring that content updates and new projects are delivered on time.
• Encourage innovative approaches to streamline processes and improve output quality.

Customer-Centric Focus:

• Ensure that all website content is tailored to meet the needs of global audiences, providing a seamless user experience and maintaining high standards of customer service.
• Continuously optimize accommodation listings, content discoverability, and site structure to support and simplify the student booking journey.

Systems & Process Optimization:

• Utilize content management systems (CMS) and other digital tools to manage workflows, track performance, and ensure smooth integration with other digital marketing systems.
• Be a key stakeholder for the CMS (coremedia and Yardi) and all content on yugo.com, crmstudents.com and other sub brands both imagery and text.
• Work with Website Product Owner to develop process guides, Business Requirements Documentation, Change Request etc. to ensure the continued development of the websites and product.

What else?

This job description serves as a guideline, this list of responsibilities is not intended to be exhaustive and other requests commensurate with the role may be made of you from time-to-time. This is a hands-oncommercial role. Key Skills & Capabilities

• Be Bold. Articulates and reinforce our employee brand story, values and behaviors with the team. You’ll also need to be able to bring digital stats to life.
• Be True. Shows interest in, anticipates, and responds timely to stakeholders. Strives to consistently exceed service standards.
• Be Real. Plans, coordinates and manages internal and external resources to accomplish goals.
• Be Open. – A team player, even via Microsoft Teams! Engages with colleagues knowing that the best way to grow is together. Understands and recognizes the value of other points of view and ways of doing things.

Qualifications

Experience and Knowledge

Essential:

• Marketing or eCommerce related degree or equivalent professional qualification.
• Proven experience (3+ years) in content development, management, and strategy for global websites.
• Strong background working with content management systems (CMS) and digital marketing tools.
• Experience managing and mentoring team members, with a focus on developing creative and efficient work processes.
• Excellent written and verbal communication skills, with an eye for detail.
• Strong understanding of SEO, UX/UI principles, and website analytics.
• Highly organized, with the ability to manage multiple projects simultaneously.
• Proactive, self-motivated, and excited to work across a global landscape.
• Data-driven mindset, with communication skills that lend themselves to presenting key findings.
• Strong collaboration and interpersonal skills to work across teams and regions.
• A customer-first mindset with a passion for enhancing user experiences.
• Ability to leverage technology to improve content workflows, increase efficiency, and maintain content quality.

Desirable:

• Knowledge of CMS and CRM tools. Ideally knowledge of CoreMedia.
• Experience working within a global organization with regional content considerations.
• Familiarity with project management tools like Trello, Asana, or Jira.
• Experience in B2B or B2C environments is a plus.

Min

GBP £33,000.00/Yr.

Max

GBP £38,000.00/Yr.