Website and SEO Manager

Admiral; Cardiff; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Hybrid working

Share scheme

33 days holiday

Learning & development

Great place to work

Job summary

Veygo is seeking a Website & SEO Manager to lead our organic-search strategy and turn insight into meaningful, sustainable growth. You’ll work closely with Product, Engineering, Content and Commercial teams to shape discovery, optimise technical SEO and guide content and roadmap.

This role focuses on growing visibility, improving the customer journey and delivering measurable impact across the platform in a fast-moving, regulated environment.

Qualifications

• Proven track record delivering sustainable organic growth for commercial websites.
• Hands-on experience with WordPress and technical SEO best practices.
• Strong analytics mindset with ability to turn data into actionable plans.
• Collaborates effectively with Product, Engineering and Content teams.

Responsibilities

• Develop and deliver an SEO strategy that drives sustainable organic growth.
• Identify opportunities across technical SEO, content, on-page optimisation and digital PR.
• Improve website performance, crawlability, indexation and search visibility.
• Use customer, search and competitor insight to shape content and product priorities.
• Partner with Product, Engineering and Content teams to embed SEO best practice into everything we build.

Skills

SEO strategy

Technical SEO

Content optimisation

WordPress CMS

Analytics

CRO

Stakeholder management

Cross-functional collaboration

Tools

Google Analytics

Screaming Frog

Job description

Help shape how young drivers find their freedom with Veygo.

Search is a vital part of how customers discover Veygo. From helping young drivers find flexible insurance at the right moment to improving how we show up in a competitive market, great SEO connects customers with products that make a real difference. As we continue to grow, we’re looking for an Website & SEO Manager who can lead our organic-search strategy and turn insight into meaningful, sustainable growth.

This isn’t a role where you’ll simply monitor rankings. You’ll shape how Veygo is discovered, influence our content and technical roadmap, and work closely with Product, Engineering, Content and Commercial teams to solve real customer problems.

Why this role matters

As a Website & SEO Manager, you’ll lead the strategy that helps more young drivers discover Veygo when they need us most.

You’ll identify opportunities to improve our visibility, make sure our website is technically strong and easy for search engines to understand, and create a clear roadmap for sustainable organic growth. Whether it’s improving the customer journey, supporting a new product launch or helping the business make smarter commercial decisions, your work will have a direct impact across Veygo.

Working closely with teams across Marketing, Product, Engineering and Content, you’ll use data and insight to continually improve how we appear in search and how customers experience Veygo online.

You’ll be successful in this role if you

• Develop and deliver an SEO strategy that drives sustainable organic growth.
• Identify opportunities across technical SEO, content, on-page optimisation and digital PR.
• Improve website performance, crawlability, indexation and search visibility.
• Use customer, search and competitor insight to shape content and product priorities.
• Partner with Product, Engineering and Content teams to embed SEO best practice into everything we build.
• Measure performance, communicate impact and turn data into clear recommendations.
• Keep ahead of search trends, algorithm changes and evolving customer behaviour.

What you’ll bring

• Strong experience managing and optimising a commercially important website, ideally within an ecommerce, digital product or high-growth environment.
• Significant hands‑on experience using WordPress or a comparable CMS to manage and optimise website content.
• Strong practical knowledge of SEO across technical, on‑page and content optimisation.
• An understanding of emerging GEO and AI‑powered search practices, with an interest in how changing search behaviours affect website and content strategy.
• Experience using website analytics and performance data to identify issues, opportunities and recommendations.
• A good understanding of conversion optimisation and experimentation, with experience contributing to or supporting CRO activity.
• Experience developing website and/or organic search reporting and communicating performance and recommendations to stakeholders.
• Experience working effectively across disciplines such as Brand, Content, Product, Design, Engineering, Data and Marketing.
• Demonstrable ability to influence decisions and drive activity forward without relying on formal authority.

It would be great if you also have

• Experience in financial services, insurance or another regulated industry.
• Worked with large, fast-moving websites or digital product organisations.
• Experience supporting digital PR, link‑building or brand‑growth activity.
• Knowledge of conversion‑rate optimisation and how SEO supports wider acquisition performance.
• Mentored others or helped build SEO capability across a business.

Why Veygo?

At Veygo, we’re here to unlock independence.

For young drivers, getting on the road is a massive life moment - freedom, confidence, responsibility, and finally not needing a lift everywhere. For parents, it’s a big moment too: letting go, while knowing their child is protected and supported.

We make insurance the easy bit.

Since launching in 2016, we’ve helped more than one million customers and sold over eight million policies by making car insurance simpler, more flexible and built around real life. Now, we’re evolving from short-term cover into a brand that supports young drivers through their first years on the road - helping them build safer habits, manage costs and move forward with confidence.

Backed by Admiral Group, we combine scale‑up energy with the strength, trust and expertise of one of the UK’s leading insurers. Our teams get the freedom to experiment, the ownership to make things happen and the platform to build products that reach millions.

If you want to solve real customer problems, work with smart cross‑functional teams and help shape the future of insurance for young drivers, you’ll fit right in.

What you’ll get in return

We believe exceptional people do their best work when they’re trusted, supported and rewarded. Alongside a competitive salary, you’ll receive a benefits package designed to help you grow your career, share in our success and maintain a healthy work‑life balance.

Highlights include:

• A generous share scheme, giving you the opportunity to become a shareholder and share in Admiral’s success.
• 33 days’ holiday (including bank holidays), increasing with service, plus the option to buy or sell up to five additional days.
• Ongoing learning and development, leadership programmes and opportunities to grow your career across Admiral Group.
• Flexible hybrid working, with most colleagues spending one or two days a week in our Central Cardiff office.
• A people‑first culture recognised as a Great Place to Work for more than 25 years, including awards for Wellbeing and Women.

Disability Confident Leader

As a Disability Confident Leader, for candidates with a disability or long-term health condition who opt into the Disability Confident scheme, we’ll invite a fair and proportionate number of applicants that meet the essential requirements of the role to the first stage of our selection process.