SEO Account Director

Visualsoft | Shopify Plus Partner | Full Service Agency; Newcastle upon Tyne; Hybrid; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Unlimited paid holidays

Medical cash plan

Hybrid working

Pension scheme

Cycle to work scheme

Job summary

A leading eCommerce agency in the UK seeks an experienced SEO Account Director to lead SEO strategies for its clients. The role emphasizes the importance of client satisfaction and data-driven decisions, ensuring optimal results through effective execution. Responsibilities include nurturing client relationships, maintaining high standards of SEO practices, and coaching team members. This position offers a competitive salary and numerous benefits, including unlimited paid holidays and hybrid working options.

Qualifications

• Extensive experience of SEO management.
• Proven expertise in external SEO platforms and tools, analytics, forecasting and measurement.
• Experience in building and executing SEO strategies, whether in-house or for clients.

Responsibilities

• Overall responsibility for client portfolio SEO relationship.
• Maintain highest standards of SEO implementation and execution.
• Continuously strive to produce the highest results for clients via SEO.

Skills

Extensive proven experience either agency or client side specialising in SEO

Client-facing experience at a senior level

Analytical and data driven

Tools

Google Data Studio

Google Tag Manager

Job description

Duties & responsibilities

We are looking for an SEO Account Director who will lead and ensure implementation of the client portfolio across all relevant platforms to the product/service, constantly delivering ROI. By utilising the latest ‘best in class' technology and leveraging partnerships to drive excellence the SEO Account Director will put the client first reacting and adapting when required with a strategic mindset.

Strategy and impeccable execution is key to the role, ensuring that clients benefit from the SEO service and have a clear and transparent view of the work carried out.

• Overall responsibility for client portfolio SEO relationship
• Overall responsibility for client portfolio retention
• Overall responsibility for client portfolio happiness, measured by NPS & CSAT
• Maintain highest standards of SEO implementation and execution
• Continuously strive to produce the highest results for Visualsoft clients via SEO
• Coach, mentor and train other Visualsoft staff members to produce the highest quality SEO work for clients
• Constantly strive to improve and maintain processes and procedure documents
• Be the go to within your client portfolio for all things SEO
• Identify and execute client training raising SEO understanding where required
• Maintain and increase efficiency of the execution and implementation of SEO across your client portfolio
• Develop the service offering to maintain best in class standard
• Responsible for commercial growth of the client portfolio using SEO
• Identify and assist with sales opportunities within your portfolio
• Handle and prepare sales documentation and sales pitches within your portfolioLead, speak and engage at external events and conferences
• Maintain expert knowledge at the forefront of SEO. Stay up to date with emerging tech and trends

Client Portfolio Relationship

• Nurture and own the relationship of your portfolio of clients

Portfolio Retention

• By utilising your relationship with your portfolio ensure client retention is at an all time high and best in class

Maintain & Promote Highest Standards of SEO

• The execution of Visualsoft's services must be impeccable, this ensures all clients are serviced fully and efficiently, but also to the best of Visualsoft's ability at all times

Client Happiness

• Measured by Net Promoter Score (NPS), utilise your relationship and generation of results to ensure NPS is constantly high.
• Client Satisfaction Surveys (CSAT) will be conducted at all available touch points, as Senior SEO Account Director it is imperative that your client portfolio gives positive responses
• When NPS or CSAT scores are not as desired, appropriate action must be taken leveraging your relationship and the work Visualsoft carries out

Strive for Client Results

• Continuously strive to produce the highest results for Visualsoft clients via SEO
• Take full ownership and accountability for all results, implementing change where required to improve

Control & Own SEO Strategy

• Devise and own best in class SEO strategies of your portfolio of clients
• Ensure positive and negative results are shared across the business with relevant key stakeholders to benefit other client portfolios
• Implement industry leading strategies, even first to market where beneficial

Requirements

• Extensive proven experience either agency or client side specialising in SEO
• Extensive experience of SEO management
• Proven expertise in external SEO platforms and tools, analytics, forecasting and measurement
• Experience in building and executing SEO strategies, whether in-house or for clients
• Working to tight deadlines as a team and as an individual
• Client-facing experience at a senior level
• Client meeting experience and proven strategy presentation skills
• Analytical and data driven

Desirable, But Not Essential

• Experience in ecommerce
• Experience in other digital media channels
• Google Data Studio
• Attribution
• Google Tag Manager

Core competencies and personal attributes

• Confident in both written and spoken communication with the ability to present to, and engage, audiences
• Great organisation skills, accuracy and attention to detail
• Be able to work as part of a team as well as using own initiative
• ‘Self-motivated' with an ability to demonstrate a can-do approach
• Demonstrate complete control of client portfolio with relationships that don't just enable strategy, they enable the clients success
• Forward thinking to be in front of the industry, Alphas and Betas with AB/Testing, results to be shared and used to inform strategy improvements. Implement client plans that link back to business and marketing objectives
• Ability to navigate complex account or business decisions that demonstrates a level of total autonomy when it comes to client business. Through the trusted relationship with clients, facilitate the conversation that mitigates any risk to client business. Clearly articulate next steps and follow through on suggestions
• Ability to assimilate complex information and relay it to clients in an effective and understandable way that demonstrates complete control over their account whilst involving them in the decision making process. Ability navigate different ways of communication depending on client requirements and needs
• Proactive ownership of client financials and how that relates to VS commercials. Client Margin, Client Revenue, Client costs, Client Overheads, Direct ROI, Overall ROI, Cross Channel attribution, displayed cross channel collab.
• Demonstrated that you are accountable for both client and teams performance, highlighting ways to enhance both and act on underperformance. Clearly communicate next steps on performance improvement to clients
• Constant track record of displayed VS values and proven track record of enabling these throughout the team and company
• Help lead personal development suggestions with an idea of where you would like to develop further and acquire new skills. Suggest training to your line manager that may help you achieve these goals

Benefits

• Competitive basic salary with great progression options
• Unlimited paid holidays - yes, that's not a typo!
• Hybrid working
• Medicash Cash Plan - covering everything from medical support, massages, optical, dental, a discounts platform, and extras like SkinVision and digital physiotherapy. Cash back up to £995 per year, completely paid for by us!
• Employee Assistance Programme - access to Vivup for mental health support, financial guidance, and wellbeing resources
• Great working environments; our Stockton on Tees and Manchester workspaces are also dog-friendly
• A high-performance MacBook
• VS Perks, have a monthly treat on us; from Amazon vouchers, PlayStation credits, ASOS, H&M to Just Eat, there's something for everyone!
• Free breakfast, fruit, hot and cold drinks and protein shakes
• Friday afternoon drinks to wind down for the weekend
• Pension scheme to help you save for the future
• Cycle to work scheme
• Discounts across our brands
• Regular team social events
• Training & development

So if you think you've got what it takes to join one of the UK's leading eCommerce agencies, we'd love to hear from you.

A little formality... by applying, you implicitly consent to us processing your personal data for review for this vacancy only.

Our Values

We champion our clients

We believe in every retailer's potential to succeed online and celebrate each milestone of their journey with them.

We are one team

We believe in the power of collaboration - within our teams and with our clients. Together, there's nothing we can't achieve.

We create change

The future of eCommerce is always evolving. Where others see uncertainty, we see an opportunity to lead.

We Care About What Matters

We are committed to making the world a little brighter and doing what's best for our people, our community, and our planet.

Talent Hunter Referral Bounty - £250

Help us find the right talent to join our team, and get a handsome reward in return. It couldn't be easier - if you know someone that could be an ideal candidate, either refer them directly to us or simply ask them to include your details as the referer when they apply. If they land the job with us as a direct result of your referral, you get the bounty!

Visualsoft is an equal opportunities employer committed to creating a diverse and inclusive environment where employees are valued for their skills, experiences, and unique perspective. We believe passionately that a diverse workforce is central to our success so we welcome applications from all sections of the community.