Website and Digital Marketing Manager

UCL AI Centre; London; Hybrid; GBP 54,000 - 64,000; Full time

Job summary

The UCL AI Centre is seeking a Website & Digital Marketing Manager to lead digital marketing for student recruitment and research communication. The role involves managing the website, developing data-driven strategies, and optimizing engagement across digital channels. This permanent role offers a salary between £54,172 and £63,752 with excellent benefits including 41 days holiday and a pension scheme.

Benefits

41 Days holiday

Defined benefit career average pension scheme

Cycle to work scheme

On-Site nursery

On-site gym

Enhanced maternity and paternity pay

Employee assistance programme

Discounted medical insurance

Qualifications

• Experience in digital marketing strategy, website management, and content creation.
• Strong expertise in SEO, Google AdWords, and digital campaign performance analysis.
• A track record of optimizing websites and digital channels for engagement and conversion.

Responsibilities

• Lead digital marketing efforts and manage the faculty's online presence.
• Develop and implement data-driven marketing strategies.
• Optimize online platforms to improve user experience and engagement.

Skills

Digital marketing strategy

Website management

Content creation

SEO

Google AdWords

Performance analysis

Analytical skills

Job description

Ref Number B02-08825 Professional Expertise External Engagement, Communications, Marketing and Events Department School of Life & Medical Sciences (B02) Location London Working Pattern Full time Salary £54,172-£63,752 Contract Type Permanent Working Type Hybrid Available for Secondment No Closing Date 11-Jun-2025

About Us

Bringing together six UCL divisions and institutes - Cancer Institute, Eastman Dental Institute, Division of Medicine, Division of Infection and Immunity, Division of Surgery and Interventional Sciences and the UCL Medical School – the Faculty of Medical Sciences (FMS) offers a unique mix of pioneering research, best in class researchers and clinicians, cutting-edge facilities and links with world-renowned partner hospitals and institutions.

The faculty is the top in the UK for research power in life and medical sciences (REF 2021) and is consistently ranked in the top 10 in QS rankings. The faculty is dedicated to delivering world-class medical education and developing translational research that benefits patients and society in the UK and globally.

About The Role

As the Website & Digital Marketing Manager, you will be at the forefront of our student recruitment efforts and research communication. Your expertise in digital marketing and web content management will shape the faculty’s online presence, ensuring that our website and digital campaigns effectively engage prospective students, academic audiences, and industry stakeholders.

We are undergoing a major website transformation project, having recently migrated our web estate to a new component-led design system in Drupal 10. You will lead the continuation and evolution of this project, optimizing our online platforms to improve user experience, streamline content, and maximise engagement. You will develop and implement data-driven digital marketing strategies, including SEO optimization, Google AdWords management, and performance tracking, to ensure marketing efforts are impactful and measurable.

Appointment Details

• The post is graded at grade 8, the annual salary for which ranges from £54,172 to £62,035 (including London Allowance).
• The UCL Ways of Working supports colleagues to be successful and happy at UCL through sharing expectations around how we work – please visit ucl.ac.uk/ways-of-working to find out more.
• This role is eligible for hybrid working with a minimum of 40% on site.
• This appointment is subject to UCL Terms and Conditions of Service for Research and Professional Services Staff. Please visit https://www.ucl.ac.uk/human-resources/conditions-service-research-teaching-and-professional-services-staff for more information.
• This role does not meet the eligibility requirements for a Skilled Worker Visa certificate of sponsorship under UK Visas and Immigration legislation. Therefore UCL will not be able to sponsor individuals who require right to work in the UK to carry out this role.
  
  

Application Process

• The advert will close on Wednesday 11th June at 23:59 GMT, however we may close applications early if we receive a high volume of applications. Early application submission is recommended.
• A job description and person specification can be accessed at the bottom of this page.
• If you have any queries about the role, please contact Keith McDonald on [e-mail].
• If you need reasonable adjustments or a more accessible format to apply for this job online or have any queries about the application process, please contact Moy Lanade at [e-mail].
  
  

About You

We’re seeking a creative, strategic, and data-driven digital marketing expert who is passionate about education and science communication. You should have:

• Experience in digital marketing strategy, website management, and content creation.
• Strong expertise in SEO, Google AdWords, and digital campaign performance analysis.
• A track record of optimizing websites and digital channels for engagement and conversion.
• Excellent analytical skills to measure marketing ROI and user engagement.
• A collaborative and innovative mindset, with the ability to build relationships across departments.
  
  

What We Offer

As well as the exciting opportunities this role presents, we also offer some great benefits some of which are below:

• 41 Days holiday (including 27 days annual leave 8 bank holiday and 6 closure days)
• Defined benefit career average revalued earnings pension scheme (CARE)
• Cycle to work scheme and season ticket loan
• On-Site nursery
• On-site gym
• Enhanced maternity, paternity and adoption pay
• Employee assistance programme: Staff Support Service
• Discounted medical insurance
  
  

The full range of staff benefits can be found here.

Our Commitment to Equality, Diversity and Inclusion

As London’s Global University, we know diversity fosters creativity and innovation, and we want our community to represent the diversity of the world’s talent. We are committed to equality of opportunity, to being fair and inclusive, and to being a place where we all belong.

We therefore particularly encourage applications from candidates who are likely to be underrepresented in UCL’s workforce. These include people from Black, Asian and ethnic minority backgrounds; disabled people; LGBTQI+ people; and for our Grade 9 and 10 roles, women.

You can read more about our commitment to Equality, Diversity and Inclusion here.

Available documents

Attached documents are available under links. Clicking a document link will initialize its download.

• download: 20250515 - Job Description.pdf