Website Analytics & Growth Insights Specialist

Pan Macmillan

Greater London

Hybrid

GBP 34,000 - 38,000

Full time

14 days+

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Benefits offered by this job

28 days’ annual leave

Generous pension

Private medical insurance option

Group income protection

Cycle to work scheme

Season ticket loan

Job summary

Pan Macmillan is seeking a Website Analytics Executive to join our Digital Communications team in London. You will analyse site performance, translate data into actionable strategies and help boost reach, engagement and conversions across our digital properties.

The role offers hybrid working from our London offices with some home-working flexibility, and a salary in the £34,000–£38,000 range depending on experience.

Qualifications

Experience with GA4, Search Console, Looker Studio and SEO tools.
Strong data storytelling and reporting capabilities.
Proven ability to collaborate with cross-functional teams.
Commitment to diversity and inclusive practices.

Responsibilities

Analyse website performance using GA4, Search Console and Peec.AI to understand content and user behaviour.
Deliver data-driven recommendations to optimise content and features.
Lead reporting and communicate findings to stakeholders with clear insights.
Inform content marketing and SEO/GEO strategies across channels.
Collaborate with web development, marketing and editorial teams to align goals.

Skills

GA4

Google Search Console

Looker Studio

SEO basics

Data storytelling

Cross-functional collaboration

Project management

Tools

Google Analytics 4

Google Search Console

Looker Studio

Ahrefs

Semrush

Job description

The role offers hybrid working from our London offices with some home-working flexibility, and a salary in the £34,000–£38,000 range depending on experience.

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