Webflow Designer & Developer (Remote)

Guidebook; United Kingdom; Remote; GBP 60,000 - 75,000; Full time

Job summary

Guidebook is seeking a digital designer with expertise in Webflow to enhance and manage its marketing website. The role requires collaboration with cross-functional teams to improve user experience and drive measurable results through design strategy. Ideal candidates will have a strong background in SEO and digital marketing.

Benefits

Unlimited vacation time

Stock options

Desk customization

Awesome annual company retreats

Qualifications

• 3+ years of digital or marketing design experience with a strong portfolio.
• Experience building and implementing design systems in Webflow.
• Familiar with technical SEO, including on-page optimization.

Responsibilities

• Own and manage the Guidebook marketing website in Webflow.
• Collaborate with marketers to build landing pages and optimize user flows.
• Design visually compelling digital assets and maintain brand consistency.

Skills

Webflow

SEO

User experience

Digital design

Collaboration

Problem-solving

Tools

WordPress

Jira

Job description

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You’re a hybrid thinker—a digital designer with a marketer’s mindset. You know how to make websites not just look good, but perform well. With a deep understanding of Webflow and a knack for intuitive user experience, you can confidently manage and optimize a site like guidebook.com, bringing both creative flair and strategic insight to the table. You’re equally at home collaborating with marketers, salespeople, and developers, and you’re excited to see your design choices translate into measurable business results.

In this role, you’ll take ownership of Guidebook’s web presence—rebuilding and maintaining our site in Webflow, supporting our martech integrations, and contributing to brand-aligned marketing design projects. You will play a central role in executing and iterating on digital strategies that drive awareness, conversions, and engagement.

Our ideal candidate blends strong visual design skills with technical chops. You understand how SEO, user experience, and design intersect—and you’re always looking for ways to improve site performance, conversion rates, and brand consistency. Experience in a fast-paced, collaborative B2B or SaaS environment is a big plus, especially if you’ve juggled multiple marketing initiatives at once.

WHAT YOU'LL DO:

Own and manage the Guidebook marketing website in Webflow, initially leading on a re-design and re-development project and then making updates and improvements as needed

Collaborate with marketers to build landing pages, optimize user flows, and support campaign launches

Apply technical SEO best practices to ensure discoverability and performance across pages

Manage the Guidebook Blog on WordPress

Proactively suggest and implement website improvements based on data, benchmarks, and user experience trends

Design visually compelling digital assets and maintain brand consistency across web and marketing materials

Contribute to the development of social and paid campaign assets where needed

Help connect web performance to marketing KPIs, including traffic, conversion rates, and SEO rankings

Manage projects alongside the marketing team within a structured project management process using two-week sprints in Jira

Bring a creative and analytical lens to problem-solving—balancing great design with measurable results

THE IDEAL CANDIDATE:

3+ years of digital or marketing design experience, with a strong portfolio of Webflow design and development projects.

Experience building and implementing design systems in Webflow.

Demonstrated experience managing and optimizing a B2B marketing website

Familiar with technical SEO, including on-page optimization, structure, and site health

Strong design sensibility and the ability to articulate a clear point of view based on data and brand goals

Experience analyzing site performance and translating insights into design and UX improvements

Collaborative and communicative—you enjoy working cross-functionally with marketers, sales, and leadership

Analytical yet creative—you’re eager to A/B test and refine assets to improve performance

Experience producing work through project management tools such as Jira, Asana, Monday, etc

Is able to work effectively with a manager based in a remote office

Bonus: Experience in a smaller B2B and/or SaaS company where you owned multiple design/development functions

Bonus: Experience with Google Tag Manager

WITHIN 3 MONTHS, YOU’LL:

Gain a solid understanding of Guidebook’s product, brand, customers, and website structure

Conduct a full audit of the website with recommendations for design, UX, and SEO improvements

Establish relationships across marketing, sales, and product teams

Begin contributing to new landing pages and website updates using Webflow

Participate in sprint planning and align your work within the team’s 2-week cadence

Understand the Guidebook tone and visual identity—and begin forming ideas for evolution

Identify low-hanging fruit to improve conversion rates and technical performance

WITHIN 6 MONTHS, YOU’LL:

Take full ownership of Guidebook’s Webflow site, managing updates and improvements with autonomy - including updates to our martech integrations

Take full ownership of Guidebook’s blog on WordPress, managing updates and improvements with autonomy

Regularly analyze and report on website performance—setting clear goals and benchmarks

Design and launch new campaign pages and test variations to improve engagement and lead gen

Partner with demand gen to create high-converting landing pages and performance-focused assets

Contribute to improving project workflows and creating reusable design components in Webflow

WITHIN 12 MONTHS, YOU’LL:

Establish a clear connection between your work and core marketing KPIs (e.g. SEO, conversion rates, engagement)

Standardize best practices for Webflow development, website QA, and marketing design operations

Build scalable systems to support growth—templates, automation, atoms/molecules

Play a leadership role in maintaining and evolving the Guidebook brand voice and visual identity

Drive measurable improvements in performance through data-informed design decisions

Be seen as the go-to resource for high-quality, performance-driven design within the marketing team

PERKS

Unlimited vacation time

Stock options

Make your workstation yours: desk customization (monitor; docks/stands; keyboards; whatever else you need to be productive)

Awesome annual company retreats!

EQUAL OPPORTUNITY EMPLOYER:

At Guidebook, we're committed to cultivating an inclusive work environment for everyone – and we know that's best achieved, in part, with a diverse workforce. We're always working on increasing diversity across the company. If you're looking to join a team that is smart, highly motivated, and also values work/life balance, we can't wait to hear how you can add to our growing culture!

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

COMPENSATION:

The salary range for this role is £60,000 to 75,000 annually (including variable quarterly bonuses), depending on relevant experience.