Web3 Product Marketing Manager, DEX

Blackshark; Greater London; On-site; GBP 85,000 - 130,000; Full time

Job summary

Improbable is building a next-generation blockchain and we’re hiring a Product Marketing Manager to shape how the decentralised exchange shows up in the world. This hands-on role requires deep understanding of onchain trading and audiences—from alpha groups to professional traders—and the ability to translate that insight into compelling messaging and go-to-market plans.

You’ll collaborate with Product and Head of Marketing to shape positioning, launches and growth, driving adoption within

Qualifications

• Solid experience in product marketing or a related role, including meaningful hands-on experience in Web3, consumer fintech or trading products.
• Experience with retail trading products or exchanges (DEX or CEX), and a genuine understanding of how order books and derivatives or perps work.
• A track record of leading product launches end to end, with measurable results.
• Proven ability to own positioning and messaging for a product or protocol and execute go-to-market campaigns across channels.
• Strong grasp of crypto-native culture and communities, including X, Discord and Web3 platforms.
• Highly analytical, comfortable defining and tracking growth, retention and adoption metrics.
• Comfortable operating hands-on in a fast-moving environment with significant ownership.

Responsibilities

• Own positioning and messaging across core audiences, including alpha groups, trading communities and professional traders.
• Craft a clear differentiation story grounded in the product’s strengths as well as simplify a technical product narrative so it makes sense to both experienced traders and people coming onchain for the first time.
• Lead go-to-market activity for launches, product capabilities and ecosystem features, from brief through to post-launch measurement.
• Act as the team’s expert on the onchain derivatives and trading landscape, including trends, trader insights and market takeaways.
• Turn market intelligence into positioning, product recommendations and growth tactics.
• Support adoption and retention through tactics such as community leaderboards, yield-based rebates and referral mechanics.

Skills

Product marketing

Web3

Trading products

Go-to-market

Messaging

Audience research

Growth metrics

Job description

At Improbable, we build and scale ambitious AI and Web3 ventures shaping the next generation of the internet.

We’re hiring for a venture building a next-generation blockchain for real-time, large-scale applications, designed to overcome the speed and cost limitations of traditional blockchain infrastructure. The technology is fast, cost-efficient and fully EVM-compatible, enabling developers, creators and communities to build immersive products with greater ownership and interoperability.

About the role

We’re hiring a Product Marketing Manager to shape how a decentralised exchange (DEX) shows up in the world.

This is a hands-on role for someone who understands onchain trading and its audiences deeply, from alpha groups and trading communities to professional traders, and can turn that understanding into messaging that resonates with them. You’ll work closely with Product and the Head of Marketing to shape positioning, growth and how the product is talked about in the market.

What you’ll be doing

You’ll shape the positioning, launches and market story that help the product stand out.

• Own positioning and messaging across core audiences, including alpha groups, trading communities and professional traders

• Craft a clear differentiation story grounded in the product’s strengths as well as simplify a technical product narrative so it makes sense to both experienced traders and people coming onchain for the first time

• Lead go-to-market activity for launches, product capabilities and ecosystem features, from brief through to post-launch measurement

• Act as the team’s expert on the onchain derivatives and trading landscape, including trends, trader insights and market takeaways

• Turn market intelligence into positioning, product recommendations and growth tactics

• Support adoption and retention through tactics such as community leaderboards, yield-based rebates and referral mechanics

What we’re looking for

• Solid experience in product marketing or a related role, including meaningful hands-on experience in Web3, consumer fintech or trading products

• Experience with retail trading products or exchanges (DEX or CEX), and a genuine understanding of how order books and derivatives or perps work

• A track record of leading product launches end to end, with measurable results

• Proven ability to own positioning and messaging for a product or protocol and execute go-to-market campaigns across channels

• Strong grasp of crypto-native culture and communities, including X, Discord and Web3 platforms

• Highly analytical, comfortable defining and tracking growth, retention and adoption metrics

• Comfortable operating hands-on in a fast-moving environment with significant ownership

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