Web3 DEX Product Marketing Lead

Blackshark; Greater London; On-site; GBP 85,000 - 130,000; Full time

Job summary

Improbable is building a next-generation blockchain and we’re hiring a Product Marketing Manager to shape how the decentralised exchange shows up in the world. This hands-on role requires deep understanding of onchain trading and audiences—from alpha groups to professional traders—and the ability to translate that insight into compelling messaging and go-to-market plans.

You’ll collaborate with Product and Head of Marketing to shape positioning, launches and growth, driving adoption within

Qualifications

• Solid experience in product marketing or a related role, including meaningful hands-on experience in Web3, consumer fintech or trading products.
• Experience with retail trading products or exchanges (DEX or CEX), and a genuine understanding of how order books and derivatives or perps work.
• A track record of leading product launches end to end, with measurable results.
• Proven ability to own positioning and messaging for a product or protocol and execute go-to-market campaigns across channels.
• Strong grasp of crypto-native culture and communities, including X, Discord and Web3 platforms.
• Highly analytical, comfortable defining and tracking growth, retention and adoption metrics.
• Comfortable operating hands-on in a fast-moving environment with significant ownership.

Responsibilities

• Own positioning and messaging across core audiences, including alpha groups, trading communities and professional traders.
• Craft a clear differentiation story grounded in the product’s strengths as well as simplify a technical product narrative so it makes sense to both experienced traders and people coming onchain for the first time.
• Lead go-to-market activity for launches, product capabilities and ecosystem features, from brief through to post-launch measurement.
• Act as the team’s expert on the onchain derivatives and trading landscape, including trends, trader insights and market takeaways.
• Turn market intelligence into positioning, product recommendations and growth tactics.
• Support adoption and retention through tactics such as community leaderboards, yield-based rebates and referral mechanics.

Skills

Product marketing

Web3

Trading products

Go-to-market

Messaging

Audience research

Growth metrics

Job description

Improbable is building a next-generation blockchain and we’re hiring a Product Marketing Manager to shape how the decentralised exchange shows up in the world. This hands-on role requires deep understanding of onchain trading and audiences—from alpha groups to professional traders—and the ability to translate that insight into compelling messaging and go-to-market plans.

You’ll collaborate with Product and Head of Marketing to shape positioning, launches and growth, driving adoption within