Web & Product Manager

Malmaison Belfast; London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A leading hotel group is seeking a Web & Product Manager to optimize their digital presence across multiple properties. The role involves managing the website roadmap, ensuring UX excellence, and overseeing SEO performance. Candidates should have strong analytical skills and experience in B2C digital products, particularly in hospitality or retail.

Qualifications

• Proven experience managing a website or digital product in a B2C environment.
• Strong working knowledge of GA4 and web analytics tools.
• Confident with CMS platforms like WordPress or Sitecore.

Responsibilities

• Manage the digital product roadmap and prioritise enhancements.
• Lead the QA process for front-end and back-end changes.
• Collaborate with various teams to align website activity with business objectives.

Skills

Project Management

SEO

Analytics

Stakeholder Management

Problem Solving

Tools

CMS platforms

GA4

Job description

Job Title: Web & Product Manager– Malmaison & Hotel du Vin
Salary:Competitive Salary & Benefits
Location:Flexible on location – Hybrid, with occasional travel to properties

With 37 inspiring lifestyle hotels across the UK, Malmaison & Hotel du Vin offer unparalleled sophistication, tailored service, and authentic experiences. Each of our properties tells a unique story, combining timeless elegance with modern luxury.

We’re looking for a hands-on and detail-oriented Web & Product Manager to lead the performance and optimisation of the digital estate across Malmaison and Hotel du Vin. From booking journeys to on-site content and in-property digital screens, you’ll take full ownership of our website roadmap and help shape a best-in-class guest experience across all digital touchpoints.

This is a key role in our Marketing & Digital team, requiring strong technical fluency, great stakeholder management, and the ability to manage both day-to-day operations and longer-term development priorities.

You will manage the CRM & Loyalty Manager and work closely with external developers, agencies and internal teams across marketing, IT and commercial to bring digital ideas to life.

What you'll be doing as Web & Product Manager:

• Manage the digital product roadmap, working with developers and internal stakeholders to prioritise enhancements and fixes
• Own the structure, content and promotions across both brand websites using the CMS
• Lead the QA process on all front-end and back-end changes to ensure UX and brand standards are met
• Oversee SEO implementation and performance across technical, content and on-page areas
• Identify and resolve UX and UI issues based on data, session behaviour and user feedback
• Ensure ongoing digital compliance including accessibility, cookie policies and tagging
• Collaborate with marketing, brand, commercial and operations teams to align website activity with wider business objectives

What we’re looking for…

• Proven experience managing a website or digital product in a B2C environment, ideally in hospitality, retail or travel.
• Confident working with CMS platforms (e.g. WordPress, Sitecore, Umbraco or custom systems)
• Strong working knowledge of GA4 and web analytics tools.
• Solid grasp of SEO best practices and their impact on performance.
• Comfortable working with development and design teams across technical and creative briefs.
• A practical problem-solver with strong project management skills and attention to detail.
• Experience managing or mentoring others, with a clear ability to lead and prioritise workload.
• Strategic and results-oriented with a passion for driving brand growth and revenue through innovative marketing tactics.
• Ability to work collaboratively with various departments and stakeholders, fostering strong relationships internally and externally.
• Strong organisational skills and attention to detail, with the ability to meet deadlines in a fast-paced environment.

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