Web Growth & Optimization Lead (B2B SaaS, CRO/SEO)

SWEEP; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid work model

B Corporation status

Global impact

Job summary

Sweep is seeking a Web Marketing Manager to own sweep.net, shaping strategy, roadmap, and performance across traffic, conversion, and storytelling. You will lead cross-functional collaboration with content marketing, design, product marketing, and agency partners, turning goals into a clear, prioritized web roadmap.

You will grow the site as a product, owning performance across traffic, conversion, and tech stack, while driving localization for international markets and building a measurable ROI

Qualifications

• Owns high-traffic websites and drives growth with data-informed decisions.
• Deep expertise in CRO, SEO, and web experimentation with ROI focus.
• Strong analytics, funnel modeling, and experimentation design.
• AI fluency: uses AI daily to accelerate work and unlock creativity.
• Communicates strategy and results to executives and stakeholders.
• Leads cross-functional teams across marketing, design, product and agencies.
• Sets and owns the site's vision, roadmap, and performance goals.

Responsibilities

• Own sweep.net as a product-like owned site and define strategy and roadmap for growth.
• Drive traffic and conversion, with CRO and landing page experiments.
• Build and lead a scalable experimentation program across the site.
• Own the web tech stack, analytics foundation, and performance.
• Lead localization and internationalization for multiple markets.
• Coordinate stakeholders across marketing, design, product and agencies.

Skills

Web strategy

Roadmap ownership

CRO

SEO

Analytics

AI fluency

Cross-functional collaboration

Stakeholder influence

Tools

HubSpot

Google Analytics

Hotjar

Salesforce

Job description

Sweep is seeking a Web Marketing Manager to own sweep.net, shaping strategy, roadmap, and performance across traffic, conversion, and storytelling. You will lead cross-functional collaboration with content marketing, design, product marketing, and agency partners, turning goals into a clear, prioritized web roadmap.

You will grow the site as a product, owning performance across traffic, conversion, and tech stack, while driving localization for international markets and building a measurable ROI