Web & Digital Analytics Specialist - Player Journeys

Jagex: The RuneScape Company; Cambridge; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Private Healthcare

Discretionary annual performance bonus

Minimum 6% Pension contributions

Life Insurance

Enhanced family leave

Flexible working hours

25 days annual leave

Job summary

Jagex: The RuneScape Company is seeking a hands-on Web & Digital Analytics Specialist to lead the rollout of PostHog across our websites and desktop apps, ensuring accurate data collection and a smooth onboarding journey. You’ll collaborate with engineering and analytics teams, build automated tooling to surface insights, and set the standard for analytics across a major, company-wide initiative.

This fixed-term role in Cambridge offers flexible and remote working options with travel to the

Qualifications

• Hands-on experience implementing analytics platforms is essential.
• Experience with PostHog or other analytics platforms (Contentsquare/Heap/Hotjar).
• Experience building workflow automation tooling to scale analytics.
• Strong SQL skills; ability to read JavaScript in analytics context.
• Proven ability to work with engineering teams and drive completion with minimal direction.
• Self-directed and proactive with ownership of mid-flight implementations.

Responsibilities

• Lead end-to-end PostHog implementation across websites and desktop apps.
• Define event schema, identify gaps, validate data collection.
• Instrument onboarding and reboarding journeys, configuring events and metrics.
• Coordinate with the engineering team to ensure correct integration.
• Set up PostHog for business users across product, analytics, engineering.
• Build automated tooling to scale analytics insights and reduce manual work.
• Work with analysts to define standards and maintain data quality.

Skills

SQL

JavaScript

Data validation

Stakeholder collaboration

End-to-end analytics

Tools

PostHog

Contentsquare

Heap

Hotjar

Job description

Office location: Cambridge, UK – This position offers flexible and remote working options. Candidate must be willing to travel into the office when required.

This is a fixed-term contract until the end of 2026

Are you a hands‑on analytics specialist witha track recordof owning platform implementations end-to-end?

As our Web & Digital Analytics Specialist, you’ll lead the rollout ofPostHogacross our websites and desktop applications, being instrumental in the full user onboarding and reboarding journey, validating data quality, and configuring the platform so that product, analytics, and engineering teams can rely on it from day one.You’llwork directly with our engineering and analytics teams, bridging the gap between technical implementation and business insight.

Beyond the platform itself,you’llbuild outautomated tooling to scale how we generate and surface analytics insights, reducing manual effort and enabling faster, data‑driven decisions across theorganisation. This is a role with genuine ownership and autonomy:you’llbe setting the standard for what good looks like across a major, company‑wide initiative.

What you’ll be doing:

• Lead the end‑to‑endPostHogimplementation across our websites and desktop applications, defining the event schema,identifyinggaps, andvalidatingthat data collection isaccurateand fit for purpose.

• Instrument the full user onboarding and reboarding journey - configuring events, page visits, retention metrics, and player actions across all relevant platforms.

• Interface closely with the engineering team to coordinate day‑to‑day implementation, ensuringPostHogis being integrated correctly and consistently.

• Configure and set upPostHogas a platform for business users acrossproduct, analytics, and engineering - ensuringit’saccessible, reliable, and well‑documented.

• Build automated tooling to scale analytics insights generation, reducing dependency on manual analysis and enabling faster decision‑making across theorganisation.

• Work with analysts to define standards, close gaps in existing instrumentation, andmaintaindata quality throughout the engagement.

What we’re looking for:

• Hands‑on experience implementing analytics platforms is essential.

• Proven experience with PostHog or a comparable analytics platforms such asContentsquare, Heap, or Hotjar,demonstratingbroad platform knowledge across the analytics ecosystem.

• Demonstrated experience building workflow automation tooling to scale analytics or insight generation processes.

• Strong SQL skills and the ability to read and interpret JavaScript in the context of analytics implementation and event validation.

• Proven ability to work directly and effectively with engineering teams -you’recomfortable in technical conversations and can coordinate implementation details without friction.

• Self‑directed and proactive - you can pick up a mid‑flight implementation,identifywhat’smissing, and drive it to completion with minimal direction.

What we offer:

When you join Jagex you can look forward to a generous Perks & Benefits package including:

• Private Healthcare, including Dental Plan.

• Discretionary annual performance bonus.

• Minimum 6% Pension contributions.

• Life Insurance.

• Enhanced family leave policies from day 1.

• Flexible working hours.

• 25 days annual leave + Bank holidays & the option to buy/sell holidays + so much more!

About Jagex

We are Jagex: The RuneScape Company. Home to one of gaming’s most enduring success stories. We create deep, community‑powered games with worlds that evolve, inspire, and endure. Our flagship MMORPG franchise, RuneScape, has welcomed over 300 million player accounts, inspiring generations of players across PC and mobile for 25 years.

As we begin our 26th year, we are accelerating our strategy to expand RuneScape into a broader ecosystem of forever games and connected experiences, grounded in a renewed commitment to integrity and fair play. This includes the reduction of monetisation mechanics, as well as the launch of RuneScape: DragonWilds into Steam Early Access in 2025, representing a major step in building a multi‑genre future for the RuneScape universe. We remain focused on building enduring worlds, empowering player‑led innovation, and laying the foundations for the boldest era in RuneScape’s history. For more information, visit www.jagex.com.

Headquartered in Cambridge, United Kingdom, we are home to passionate creators, storytellers, engineers, and even a few dreamers, all united by a single mission to shape the future of online worlds and empower players to make them their own. We’re looking for people to join us who share our ambitions and values. We foster an inclusive workplace built on trust, autonomy, and a shared passion for creating experiences that inspire our communities.

Our values guide everything we do: We Embrace Fellowship by collaborating and sharing openly. We Hone our Craft by always learning and improving; We Honour our Vows by being honest and transparent; We are our Customers’ Heroes by striving to understand our team & player needs, and We Seize The Day by making the most of every opportunity.

Join us. The next era of RuneScape and the next chapter of Jagex: The RuneScape Company starts now.

Inclusion & Accessibility Statement

We are committed to providing equal opportunities and creating an environment where everyone can thrive. We welcome applications from all backgrounds, and we recruit, develop, and promote based on merit and ability.

If you require any reasonable adjustments to support you during the recruitment process, please let us know when you’re invited to interview.