Web Content Editor - Up to £40,000 - Sport

Blu Digital; Newcastle upon Tyne; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading digital agency seeks a creative and driven Copywriter to manage content for a high-profile mobile app and website. This role involves strong editorial judgement, digital storytelling, and effective content optimisation to enhance audience engagement and support marketing goals. Ideal candidates have significant experience, and a passion for digital innovation, ensuring engaging user experiences.

Qualifications

• Significant experience in digital content management required.
• Expertise in audience engagement strategies is essential.
• Strong understanding of audience behaviours across mobile and web platforms.

Responsibilities

• Manage content updates and editorial calendars.
• Implement fan engagement strategies through digital features.
• Ensure content aligns with brand values and campaigns.

Skills

Editorial judgement

Digital storytelling

Content optimisation

Audience engagement strategies

Organisational skills

Tools

CMS platforms

Analytics tools

Job description

An exciting opportunity has arisen for a creative and driven Copywriter to take ownership of the day-to-day content management and curation of a high-profile mobile app and official website. The role is responsible for ensuring both platforms remain dynamic, engaging, and relevant, delivering a seamless digital experience for users while supporting commercial, marketing, and audience growth objectives.

Working closely with editorial, digital, and marketing teams, you will manage live content updates, match coverage and editorial calendars. The position requires strong editorial judgement, digital storytelling skills, and an understanding of how to optimise content across mobile and web platforms. You’ll also play a key role in implementing fan engagement strategies through interactive features, push notifications, and in-app messaging while ensuring content aligns with wider brand values and campaigns.

The ideal candidate will bring significant experience in digital content management. Expertise in CMS platforms, analytics tools, and audience engagement strategies is essential, alongside excellent organisational skills and the ability to manage multiple projects to tight deadlines. A passion for digital innovation and a strong understanding of audience behaviours across mobile and web platforms will ensure success in this role.