Web Analytics Executive

TSG; North East; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A leading technology services provider in Newcastle upon Tyne is seeking a Web Analytics Executive to analyze website data and improve online marketing strategies. The ideal candidate will have a Bachelor's degree and experience with Google Analytics. This role offers various employee benefits and opportunities for professional growth in a supportive environment.

Benefits

Company bonus scheme

25 days annual leave plus public holidays

Life assurance (4x Salary)

Contributory pension scheme

Employee Assistance Programme

Paid CSR Days

Qualifications

• Proven experience with Google Analytics and web analytics tools.
• Excellent communication and presentation skills.
• Ability to work independently and in a team.

Responsibilities

• Implement and manage web analytics tools and platforms.
• Monitor and analyze website traffic.
• Provide insights to improve website performance.

Skills

Google Analytics

Analytical skills

Communication skills

Experience in marketing analytics

Education

Bachelor's degree in Marketing, Statistics, or Computer Science

Tools

HubSpot

Job description

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Web Analytics Executive, Newcastle upon Tyne

Client: TSG

Location: Newcastle upon Tyne, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: 252c278f671c

Job Views: 16

Posted: 12.08.2025

Expiry Date: 26.09.2025

Job Description:

About the role;

As a Web Analytics Executive, you will be responsible for collecting, analysing, and interpreting website data to improve online marketing campaigns and strategies. You will work in alignment with the company SEO and Content Plan, playing a crucial role in understanding customer behaviour, tracking conversions, and providing insights to optimise web presence and conversion rates.

Who are we?

TSG (Technology Services Group) is a Managed IT Services provider servicing businesses UK-wide. We are committed to delivering exceptional customer service, evidenced by our consistent world-class NPS score of +80. Our core values are Team TSG, Service Excellence, and Shared Growth, which guide our mission.

Why work for TSG?

Our people make TSG a great place to work. We foster a trusted, open, and fair culture. We have been named one of the ‘UK’s Top 50 Best Large Companies’ and one of the ‘Top 15 Technology Companies’ to work for. We also hold a 2-star accreditation for ‘Outstanding’ employee engagement.

• Open and honest culture with feedback
• Monthly wellbeing check-ins and support
• Social events, including annual TSG Festival
• Two paid CSR days per year
• Charity fundraising efforts and TSG Foundation
• Environmental responsibility towards becoming a net carbon zero business
• Flexible working policy
• Relaxed dress code
• Progression, training, and support with recognized qualifications

Responsibilities include, but are not limited to:

• Implement and manage web analytics tools and platforms
• Monitor, analyse, and report on website traffic and user behaviour
• Collaborate with marketing to ensure accurate data collection and reporting
• Provide insights to improve website performance, engagement, and conversions
• Conduct A/B testing and experiments to enhance user experience
• Stay updated with trends and best practices in web analytics and online marketing

Knowledge, Skills & Experience:

• Bachelor's degree in Marketing, Statistics, Computer Science, or related field
• Proven experience with Google Analytics and other web analytics tools
• HubSpot skills are desirable but not essential
• Strong analytical skills and attention to detail
• Excellent communication and presentation skills
• Ability to work independently and in a team
• Relevant experience in marketing analytics
• B2B experience is advantageous

Benefits include:

• Company bonus scheme
• 25 days annual leave plus public holidays
• Life assurance (4x Salary)
• Contributory pension scheme (4% matched)
• Perkbox discounts
• Electric vehicle salary sacrifice
• Employee Assistance Programme
• Paid CSR Days
• Company sick pay
• Income protection cover
• Enhanced Maternity and Paternity pay
• Home-based and hybrid work options
• Long service benefits including increased annual leave
• Cycle to work scheme
• Employee recognition scheme

If this sounds like the role for you, please apply today to be considered.