Web Analytics Executive

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Web Analytics Executive, Newcastle upon Tyne

Client: TSG

Location: Newcastle upon Tyne, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: 252c278f671c

Job Views: 13

Posted: 28.04.2025

Expiry Date: 12.06.2025

Job Description:

About the role;

As a Web Analytics Executive, you will be responsible for collecting, analysing, and interpreting website data to improve online marketing campaigns and strategies. You will work in alignment with the company's SEO and Content Plan, playing a crucial role in understanding customer behaviour, tracking conversions, and providing insights to optimise web presence and conversion rates.

Who are we? TSG (Technology Services Group) is a Managed IT Services provider servicing businesses UK-wide. We are committed to delivering exceptional customer service, reflected in our consistent world-class NPS score of +80. Our core values are Team TSG, Service Excellence, and Shared Growth, which guide our mission.

Why work for TSG? Our people make TSG a great place to work. We foster a trusted, open, and fair culture, recognized as one of the ‘UK’s Top 50 Best Large Companies’ and one of the ‘Top 15 Technology Companies’. We also hold a 2-star accreditation for ‘Outstanding’ employee engagement. Benefits include:

• Open and honest culture with feedback
• Monthly wellbeing check-ins
• Social events and annual TSG Festival
• Two CSR days per year
• Charity fundraising efforts
• Environmental responsibility towards becoming a net zero business
• Flexible working and relaxed dress policies
• Progression opportunities, training, and qualifications

Responsibilities include, but are not limited to:

• Implement and manage web analytics tools and platforms
• Monitor, analyse, and report on website traffic and user behaviour
• Collaborate with marketing for accurate data collection and reporting
• Provide insights to improve website performance and conversions
• Conduct A/B testing and experiments to enhance user experience
• Stay updated with web analytics and marketing trends

Knowledge, Skills & Experience:

• Bachelor's degree in Marketing, Statistics, Computer Science, or related field
• Experience with Google Analytics and similar tools
• HubSpot skills are desirable but not essential
• Strong analytical and communication skills
• Ability to work independently and in a team
• Relevant marketing analytics experience; B2B experience is advantageous

Benefits include:

• Company bonus scheme
• 25 days annual leave + public holidays
• Life assurance (4x salary)
• Contributory pension scheme (4% matched)
• Perkbox discounts
• Electric vehicle salary sacrifice
• Employee Assistance Programme
• Paid CSR days
• Company sick pay
• Income protection cover
• Enhanced maternity and paternity pay
• Home-based and hybrid working options
• Long service benefits
• Cycle to work scheme
• Employee recognition scheme

If this sounds like the role for you, please apply today to be considered.