Wealth Channel Marketing Lead

Macquarie Bank Limited; London; On-site; GBP 60,000 - 100,000; Full time

Job summary

An established industry player in asset management is seeking a dynamic marketing professional to enhance their brand presence in EMEA. This role focuses on executing innovative marketing strategies for the wealth channel, emphasizing product and channel marketing to expand alternative offerings. You will collaborate across regions, managing campaigns and partnerships to maximize ROI. Join a diverse and inclusive team that values creativity and strategic thinking, and contribute to a company committed to delivering positive impacts in the financial sector. If you are passionate about marketing and eager to make a difference, this opportunity is for you.

Qualifications

• 7+ years in channel marketing within asset management, with knowledge of the Wealth marketplace.
• Experience managing communications agencies in a global organization.

Responsibilities

• Designing and managing regional campaigns and activations in EMEA.
• Creating local marketing collateral and leading regional branding initiatives.

Skills

Channel Marketing

Project Management

Communication Skills

Creative Thinking

Stakeholder Management

Education

Bachelor's Degree in Marketing

Equivalent Work Experience

Job description

This role is within Macquarie Asset Management - Client Solutions Group - Marketing team, responsible for executing marketing strategies for the wealth channel in EMEA. The role involves product and channel marketing to enhance our Alternative capabilities and brand presence in the region. A key strategic goal is expanding our Alternative offerings in new markets and supporting business diversification, with marketing playing a vital role in capital raising from the Wealth channel.

At Macquarie, we value diversity and empower our people to shape possibilities. Operating in 34 markets with 55 years of profitability, we foster a supportive environment where everyone contributes ideas and drives outcomes.

What will you do?

This role involves designing, managing, and measuring regional campaigns and activations in EMEA, collaborating with other regions for Global Financial Integrity. Responsibilities include product marketing, creating local marketing collateral, partnering with agencies using client-segmented data, and leading regional branding and thought leadership dissemination. You will also support regional distribution teams in client events and sponsorships to maximize ROI.

What are we looking for?

• Bachelor's degree in marketing, communications, advertising, or related field, or equivalent work experience
• 7+ years in channel marketing within asset management, with knowledge of the Wealth marketplace and preferences in EMEA, including alternatives like infrastructure, real assets, and private credit
• Experience managing communications agencies in a global, matrixed organization with integrity and accountability
• Creative, forward-thinking mindset with a focus on continuous improvement and strategic performance
• Strong project management and multi-tasking skills, with ability to build relationships across stakeholders
• Excellent written and verbal communication skills, adaptable to different situations and personalities

We welcome applications from anyone inspired to build a better future with us. If you're excited about this role or working at Macquarie, we encourage you to apply.

About Macquarie Asset Management

We are a global asset manager committed to delivering positive impact, managing billions in assets for institutions, pension funds, governments, and individuals. Our expertise spans fixed income, equities, multi-asset, private credit, infrastructure, green investments, natural assets, real estate, and asset finance.

Our commitment to diversity, equity, and inclusion

We strive to create an inclusive workplace that embraces diversity. We encourage applicants from all backgrounds, regardless of age, disability, neurodiversity, gender, sexual orientation, marital status, pregnancy, race, religion, or socio-economic background. We are committed to providing reasonable adjustments during recruitment and employment. Please let us know if you require assistance during the application process.