VWG - Planning Performance Director - VWPC & VWCV

PHD; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

A leading media agency is seeking a Planning Performance Director to enhance media strategy for major automotive brands. The ideal candidate will excel in driving performance through advanced media planning techniques, leveraging analytical tools and data insights to create impactful campaigns, and maintaining strong client relationships in a dynamic environment. Flexibility in work arrangements is supported to promote a balance between remote and in-office collaboration.

Qualifications

• Proven track record in performance-focused roles and media optimization.
• Experience across various media channels including digital and traditional.
• Strong eye for detail with familiarity in analytics tools.

Responsibilities

• Lead media planning to maximize client returns.
• Connect brand campaigns to targeted media activities.
• Collaborate closely with cross-functional teams and stakeholders.

Skills

Media Planning

Analytical Skills

Communication

Job description

VWG - Planning Performance Director - VWPC & VWCV

PHD Greater London, England, United Kingdom

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VWG - Planning Performance Director - VWPC & VWCV

PHD Greater London, England, United Kingdom

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Join to apply for the VWG - Planning Performance Director - VWPC & VWCV role at PHD

About The Role

Sitting within our wider VWG team and reporting directly into the Client Partner, the Planning Performance Director will be primarily focused on Performance lines of business for VW Passenger Cars and Commercial Vehicles. This role requires a relentless focus on continuous optimisation and improvement within media to help maximise returns in the here and now, whilst simultaneously setting the pace on the advancements needed in the future as VW embraces exciting new retail models including E-commerce.

About The Role

Sitting within our wider VWG team and reporting directly into the Client Partner, the Planning Performance Director will be primarily focused on Performance lines of business for VW Passenger Cars and Commercial Vehicles. This role requires a relentless focus on continuous optimisation and improvement within media to help maximise returns in the here and now, whilst simultaneously setting the pace on the advancements needed in the future as VW embraces exciting new retail models including E-commerce.

You will be working with a high-performing, award-winning team, and will have the opportunity to work across multiple work streams to help deliver a broad mix of exciting cross-channel media campaigns.

You will be an experienced and confident planner with experience across a wide range of media channels from digital to traditional, and a proven track record of working with clients that have a core focus on achieving measurable, tracked results. You should be fully conversant with industry standard planning, measurement and analytics tools, should be comfortable with extracting meaningful insight from data, and have a strong eye for detail and accuracy.

In this role, you will be the Planning lead connecting the client’s Brand campaign work to investment in targeted, lower funnel media activities. You will own the space between planning, measurement and analytics, ensuring best-in-class planning for VW, and leveraging data and technology to advance the way we plan and deploy media.

You will use your market and media knowledge to execute innovative solutions that are grounded in media planning excellence, whilst also acting in a senior daily client-facing role, ultimately forging strong relationships across the PHD and VW business.

You will already have strong communications skills (both verbal and written) and feel comfortable presenting to clients and various agency stakeholders across a range of media channels.

You will take a lead role within the VW relationship, which means you will have direct input and involvement into the wider team management I.e., resource, broader business development and team ways of working.

This role will be supported by our Planning Partner and Managing Partner in Analytical Planning whose responsibility will be to support your personal development and skills development whilst ensuing that the wider planning team also continue to develop their own analytical planning capabilities.

About The Agency

PHD is a growth-focused media agency driven by innovation and creativity.

Founded in London in 1990, we were the first media agency to offer strategic and creative planning at a time when the industry was about buying cheaply and quickly.

Our founders saw a bright future where smart thinking and clever planning could help brands grow faster than their competitors.

Over the many years that have followed, we have continued to build on this defining ethic — with our evolution shaped by a continual investment in thought leadership. And we continue to ensure that our capability and approach evolve in line with changes in media, data, technology, commerce, society, and legislation.

Today, with over 100 offices in 74 countries, we continue to create remarkable campaigns that lead to remarkable growth – using the extending canvas of data and technology.

www.phdmedia.com/london

www.phdmedia.com/manchester

Flexible Working

At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.

We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work.

Be Your Best

We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at [e-mail] to let us know how we can support you.

Diversity, Equity & Inclusion at OMG

At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.

We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Research, Analyst, and Information Technology

• Industries

  Advertising Services

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