VP Performance Media

Student.com; London; On-site; GBP 80,000 - 150,000; Full time

Job summary

A leading company in the student accommodation market is seeking a VP of Performance Media to build and lead their global media strategy. This role involves crafting innovative strategies to enhance student engagement and optimize marketing efforts across diverse channels. The ideal candidate will have extensive experience in digital media and a passion for driving measurable growth in a dynamic environment.

Benefits

Competitive base salary with performance-based bonus

Professional development opportunities

Flexible work arrangements

Opportunity for international travel

Qualifications

• 10+ years of digital media experience with at least 5 years in senior leadership roles.
• Proven success in scaling global performance media functions.
• Experience in planning and executing performance media campaigns across multiple countries.

Responsibilities

• Design and build the global performance media function from scratch.
• Develop data-driven strategies to connect students with accommodations.
• Manage media budgets and establish comprehensive measurement frameworks.

Skills

Digital media experience

Performance marketing

Analytical capabilities

Media buying

Team leadership

Education

Bachelor's degree in Marketing, Business, or related field

MBA or advanced degree

Tools

Google Ads

Meta Ads

DSPs

Job description

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Our business

Student.com is the world’s leading marketplace for student accommodation and services, a leader in student marketplace technology and an innovator in an industry that needed an upgrade. We are passionate about helping students find their perfect home and supporting their educational journey. To date, we have helped students from over 170 different countries. We understand the student journey because we've lived it, and we're committed to providing safe, inspiring foundations for students to grow and make the most of their educational experience abroad.

The VP of Performance Media will work with a global team to challenge the status quo while building the global Student.com brand with an emphasis on engaging and informative content, driving an unparalleled student marketplace experience.

The Role

Build our global performance media function from the ground up. This is a rare opportunity to craft an international media strategy in your vision and implement your proven playbook within our unique marketplace for student housing.

As a founding leader, you'll develop data-driven strategies to connect students worldwide with their perfect accommodations, optimize marketing spend across regions, and drive measurable growth in bookings. You'll build and lead a specialized team while establishing strategic agency relationships to accelerate international expansion.

The ideal candidate is a deep media expert with proven success scaling global performance marketing operations. You'll bring specialized expertise in paid search, social, programmatic and emerging channels, along with an innovative testing mindset and exceptional analytical capabilities. This role is perfect for someone who thrives in building environments, seeks substantial impact, and is passionate about combining media and creative excellence to establish Student.com as the leading global marketplace for student housing.

Key Responsibilities

• Strategic Leadership:
  
  

Design and build the global performance media function from scratch, establishing processes, frameworks, and team structure

Build and lead a high-performing team, fostering a culture of innovation, collaboration, and accountability.

Stay at the forefront of emerging media platforms and best practices, particularly those relevant to Gen Z and Gen Alpha audiences and international student recruitment

Present performance results and strategic recommendations to C-level executives

• Digital Media Strategy for Customer Acquisition:
  
  

Design and implement high-ROI performance media strategies across paid search, social, programmatic, and emerging digital channels to efficiently acquire international students

Manage media budgets accounting for marketplace dynamics, academic seasonality, and regional supply variations to maximize efficiency

Establish standardized and adaptable campaign processes that scale efficiently across our target markets, while accounting for channel selection differences or regional nuances

Establish comprehensive media measurement frameworks to continuously improve CAC, ROAS, and customer performance through lifetime value (LTV), retention rates, and overall ROI

Media & Creative Excellence & Performance

Design campaign approaches that adapt well to international student markets

Enhance media effectiveness by integrating data-driven insights with compelling creative strategies to maximize ad engagement and creative performance metrics

Cultivate a culture of media excellence that balances quantitative performance with qualitative brand considerations

• Controlled Media Experiments and Testing:
  
  

Run a strategic media testing program alongside core acquisition programs in order to identify effective testing protocols to scale winning channel tests, audience segments, and messaging approaches

Leverage controlled media testing methodologies and data-driven experimentation frameworks to drive innovation and testing across core and test channels

Drive innovation in creative testing methodologies to identify messaging and formats that resonate across diverse student segments

Evidence clear testing impact through, a path of continuously improving student acquisition costs, and metric progress across media efficiencies and media effectiveness

• Performance Measurement & Data Excellence:
  
  

Design sophisticated media measurement frameworks for diverse student segments and markets

Implement and evolve attribution approach across complex international student journeys to precisely measure channel impact and guide investment decisions

Develop a comprehensive first-party data strategy in line with Product roadmap

Leverage customer data to build high-value audience segments and personalisation frameworks that enhance media performance

Contribute strategic media data requirements to the organization's data roadmap, ensuring infrastructure supports future targeting capabilities

• Team & Relationship Management:
  
  

Recruit, develop, and lead a team of performance media channel specialists

Collaborate with Brand Marketing, Product, and Partner teams to ensure cohesive marketing approach that addresses both student and property partner needs

Transform performance insights into actionable executive reporting that demonstrates clear ROI and informs strategic business decisions

• Strategic Program Management:
  
  

Build a best-in-class media program infrastructure that balances centralized strategy with localized execution across global markets

Establish robust governance frameworks that ensure strategic alignment, resource optimization, and consistent quality standards

Develop capability-building roadmaps that incrementally enhance the organization's & media program maturity

Create strategic change management approaches for implementing new media technologies and methodologies

Be an effective strategic program manager: Design and execute global media initiatives that align our strategy with operational excellence and disciplined implementation.

• SEO
  
  

Manage a key SEO agency relationship to deliver on the SEO roadmap.

Collaboratively, develop a global SEO program targeting international students searching for accommodation across key markets

Strategically manage the partnership with our SEO agency, ensuring accountable and regular review cadences with the agency team

Delivery against the comprehensive SEO roadmap

Align agency deliverables with internal objectives while maintaining strategic oversight of all SEO initiatives

Facilitate effective knowledge transfer between the agency's technical specialists and internal teams

Partner with the product and data teams to track organic search performance and identify growth opportunities

Set up performance measurement frameworks to track ROI from SEO initiatives

• CRM
  
  

Oversee CRM’s foundational development phases, as the CRM team is built out further. This will eventually transition CRM responsibilities to a dedicated team leader.

Develop and implement a comprehensive CRM strategy focused on the student journey from initial interest to housing selection and beyond

Lead efforts in customer lifecycle marketing, including onboarding, cross-sell, upsell, and win-back campaigns.

Build automated nurture campaigns to guide students through the decision-making process based on their specific needs and timelines

Create segmentation strategies for different student demographics, education levels, and geographic origins

Collaborate with the product team to ensure cohesive experiences between platform interactions and communication touchpoints

Implement test-and-learn methodologies to continuously improve CRM performance metrics

Requirements

10+ years of digital media experience with at least 5 years in senior leadership roles

Proven track record of building or significantly scaling global performance media functions, ideally in high-growth environments

Experience implementing successful media playbooks that can transfer to our student accommodation marketplace

Demonstrated success in planning and executing performance media campaigns across multiple countries and languages, ideally in travel, or marketplace businesses

Deep expertise in digital media buying and optimisation techniques

Experience managing and developing high-performing teams across multiple regions

Excellence in managing agency relationships effectively

Proficiency with media platforms (Google Ads, Meta Ads, DSPs) and analytics tools

Strong understanding of media attribution models and analytics platforms Education

At minimum, bachelors degree in Marketing, Business, or related field required

MBA or advanced degree preferred

International education or experience is a plus

Competitive base salary with performance-based bonus structure and a range of benefits

Professional development opportunities

Flexible work arrangements with opportunity for international travel

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Technology, Information and Internet

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