VP of Sales (EMEA) - Strategy Software

The FerVID Group; Greater London; Hybrid; GBP 100,000 - 140,000; Full time

Job summary

The FerVID Group seeks an EMEA Sales Leader to enhance sales performance in Europe, the Middle East, and Africa. The role involves leading a team, improving partner engagement, and driving market expansion while supporting the company's Bitcoin philosophy.

Candidates should possess strong enterprise software sales experience and be comfortable with frequent travel. The preferred office location is London, with possibilities in Paris or Germany.

Qualifications

• Hands-on, detail-oriented, operationally rigorous.
• Must thrive in a high-performance, growth-focused environment.
• Comfortable with frequent travel to meet customers.

Responsibilities

• Lead and enhance sales performance in the EMEA region.
• Provide dedicated leadership for Europe and the Middle East.
• Increase partner engagement and drive market expansion.

Skills

Enterprise software sales experience

Familiarity with data-focused platforms (Databricks, Snowflake, AWS, GCP, Salesforce, SAP, Oracle)

Job description

Title: EMEA Sales Leader

Region: Europe, Middle East, and Africa (EMEA)

Reports to: Head of International (currently on leave; interim reporting to Kip)

Work Policy: 4-day in-office workweek; preference for candidates who can travel frequently to meet customers

Office Location Preference: London (primary), open to Paris, Madrid, Cologne, or Dubai

Reason for Role Creation

• Newly created role to fill a leadership gap in the EMEA region
• Previously, EMEA was managed directly by the international leader, who has now been promoted to a global leadership role
• No dedicated EMEA leader for a while — 7 direct reports currently lack focused leadership

Strategic Objectives

• Improve regional sales performance
• Provide dedicated leadership for Europe and the Middle East
• Increase partner engagement (currently rated 3–4/10)
• Introduce stronger operational rigor in the region
• Drive expansion in key markets: London, Paris, Germany
• Strengthen and scale sales strategy
• Establish more structured regional management

Team Structure

• Direct Reports: 7 (spread across London, Paris, Madrid, and Spain)
• Indirect Reports: Approximately 40 sales personnel across London, Paris, Madrid, and possibly Dubai
• Sales Quotas:
  • Annual Contract Value (ACV): $45 million
  • Total Contract Value (TCV): $120 million
  • Each rep is expected to close $100K in new logos annually

Candidate Requirements

• Background:
  • Strong enterprise software sales experience
  • Familiarity with data-focused platforms like Databricks, Snowflake, AWS, GCP, Salesforce, SAP, Oracle
• Location: Preferably London-based, but open to Paris or Germany if needed
• Cultural Fit:
  • Hands-on, detail-oriented, operationally rigorous
  • Must thrive in a high-performance, growth-focused environment
  • Embraces a 'get things done' mindset
• Travel: Must be comfortable being frequently on the road visiting customers
• Bitcoin Strategy Alignment:
  • Candidate must understand and be supportive of the company's Bitcoin investment philosophy
  • Interviewers will ask: “What do you think about Bitcoin?” and whether the candidate personally invests in it

Company Background

• Founded: 1989
• Core Business: Business Intelligence and Data Analytics
• Strategic Shift:
  • Since 2020, major investor in Bitcoin
  • Largest corporate Bitcoin holder globally
  • #1 performing stock in 2024
  • Approximate market cap: $100 billion

Partner Ecosystem

• Engagement currently rated at 3–4/10
• Primary cloud/data partners: Google, AWS, Azure
• Also works with Snowflake, Databricks
• Prefers boutique/regional partners over large GSIs