VP Marketing - EMEA

JR United Kingdom; London; Hybrid; GBP 140,000; Full time

Job summary

An innovative B2B SaaS company is seeking a Senior Marketing Director to drive growth in the employee wellbeing tech sector. This pivotal role involves crafting and executing a comprehensive marketing strategy while collaborating cross-functionally with sales and product teams. The ideal candidate will have a strong background in demand generation and account-based marketing, with proven leadership skills to motivate and guide a team. Join a forward-thinking organization dedicated to fostering a diverse and inclusive environment, where your contributions will be valued and impactful.

Benefits

Flexible working hours

Personal L&D budget

Industry-leading coaching

Diverse and inclusive workplace

Qualifications

• 8-10 years of experience with at least 4 years in a leadership role.
• Excellent understanding of demand-gen and ABM.

Responsibilities

• Set marketing strategy and collaborate with Sales and Product teams.
• Manage regional marketing budget and analyze performance metrics.

Skills

Marketing Strategy

Demand Generation

Account-Based Marketing (ABM)

Leadership Skills

Communication Skills

Job description

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Applications closing date: 12th of May, midnight

About the company:

My client is a pioneering (B2B) SaaS business within Employee wellbeing tech space going through an accelerated growth globally. As a part of their growth strategy, they are looking to appoint a Senior Marketing Director/VP Marketing who will report directly to the SVP Sales, EMEA. The role will be based in London there is a requirement to be in the office 3-days a week and therefore, please apply if you are able to meet this essential requirement.

About the Role:

The ideal candidate will be responsible devising and executing an effective marketing strategy to propel company growth. You will work cross-functionally with the sales and Product teams to ensure that the entire ecosystem is fully equipped to achieve the results. You must have the experience of driving growth and must understand marketing needs from an ABM perspective, be able to enhance MQLs, act as a company brand ambassador to external sources, and drive revenue growth through successful marketing campaigns.

Responsibilities:

• Set the marketing strategy and work cross-functionally with Sales, Product and Brand teams.
• Set measurable goals for the division with ongoing analysis and tracking of marketing performance metrics.
• Collaborate with internal and external clients and partners.
• Work closely with the leadership to devise best practice and ongoing external brand reputation.
• Continually work on evolving inbound marketing and demand-gen capabilities with a focus on segmentation and market expansion within mid-market and enterprise sectors.
• Manage full regional marketing budget and show ROI.

Qualifications:

• 8-10 years of relevant experience with at least 4 years in a team leadership role. Candidates with experience within high-growth enterprise subscription businesses are preferred because for the success in this role, you will need to be familiar with the needs of the environment. Therefore, please do not apply if you don't meet the criteria.
• Excellent understanding of the demand-gen engine and ABM to optimise enterprise account health.
• Excellent leadership and communication skills. You will be managing a team of 5-7 people and will be a senior-most Marketing person in the EMEA team and therefore prior experience of leading teams, motivating them, providing continual feedback, running their 121s and reviews, appraisals is essential.
• Excellent ability to influence and drive the voice for the marketing division as you will be leading on key discussions with the Executive board.

Pay range and compensation package:

Up to £140k base salary with industry-leading benefits and bonus.

Equal Opportunity Statement:

My client is an equal opportunities employer (a very important factor for Just Us People when taking on assignments) on a mission to having a diverse team where all voices are heard and different lived experiences are respected and taken into consideration. Their benefits are aligned to helping you achieve your maximum potential and they are dedicated to helping you achieve that whether that is through their flexible working hours policy, or their personal L&D budget, or their industry-leading coaching across the board. Therefore, please apply if you match the criteria.

We endeavour to come back to every single candidate within 2 weeks with feedback. You will not be ghosted :) Apply today!