VP Marketing - B2B Saas (London)

Cherry Ventures; London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Cherry Ventures seeks a strategic leader to drive growth for its SaaS federation, Aries. This position involves defining brand narratives, executing marketing strategies, and building a world-class marketing team. Ideal candidates have extensive B2B SaaS marketing experience and excellent communication skills.

Benefits

Strategic leadership role

High-growth environment

Global exposure

Opportunity to build a defining SaaS federation

Qualifications

• 5-12 years of experience in B2B SaaS or technology marketing.
• Expertise in digital marketing, lead generation, and paid media.
• Strong communication skills, ability to work across teams.

Responsibilities

• Define and execute brand narrative for Aries.
• Develop integrated marketing campaigns for lead generation.
• Track campaign performance and optimize marketing strategies.

Skills

Digital marketing

Lead generation

Corporate communications

PR

Media relations

Job description

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Client:

Cherry Ventures

Location:

London, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

f2bb45397404

Job Views:

3

Posted:

29.06.2025

Expiry Date:

13.08.2025

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Job Description:

Responsibilities

• Define and execute a compelling brand narrative for Aries, positioning it as a federation for scaling SaaS businesses. Manage PR, media relations, and thought leadership initiatives to create brand visibility.
• Partner with portfolio company leadership teams to develop tailored go-to-market strategies, covering brand positioning, demand generation, and sales enablement.
• Develop and execute integrated marketing campaigns across digital, content, paid media, and event marketing to drive lead generation and customer acquisition.
• Oversee content development across all Aries-owned channels.
• Track campaign performance, optimize ROI, and refine marketing strategies across the group and portfolio companies.
• Build and mentor a world-class marketing team, fostering a culture of innovation, collaboration, and results-driven execution.

Qualifications & Experience

• 5-12 years of experience in B2B SaaS or technology marketing, with a proven track record of scaling businesses in high-growth environments.
• Deep expertise in digital marketing, lead generation, paid media, and conversion optimization.
• Strong experience in corporate communications, PR, and media relations, with an ability to shape industry narratives.
• Proficiency in marketing analytics, KPIs, and performance tracking to optimize marketing efforts.
• Ability to execute while thinking strategically, with a hands-on approach to problem-solving.
• Strong communication skills, capable of working across multiple teams, including sales, product, and investment teams.

What We Offer

• Strategic Leadership Role: Play a critical role in shaping the growth of Aries and its portfolio companies.
• High-Growth Environment: Work in a fast-paced, entrepreneurial setting where innovation and execution drive success.
• Global Exposure: Engage with founders, investors, and SaaS operators across multiple markets and geographies.
• Opportunity to Build: Be at the forefront of building a category-defining SaaS federation, driving growth across multiple businesses.

Join us and help drive Aries' growth across the cloud marketplace. Apply now to be part of a company shaping the future of software acquisitions and scaling.

Cherry Ventures is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.