VP Growth Marketing Lead

Threecolts; United Kingdom; On-site; USD 160,000; Full time

Job summary

An innovative company is seeking a VP of Growth Marketing to drive their marketing strategies and campaigns. This leadership role involves owning the marketing function, focusing on product-led growth, and leveraging data-driven insights to enhance product adoption and customer retention. The ideal candidate will have extensive experience in B2B SaaS marketing, particularly targeting ecommerce sellers. Join a remote-first, fast-growing team where you can shape marketing initiatives and make a significant impact on the company's growth trajectory.

Benefits

Remote-first work environment

Opportunity for real ownership

Collaborative team culture

Fast-growing company

Impactful work with clear results

Qualifications

• 10+ years of marketing experience, especially in B2B SaaS.
• Strong preference for experience with Amazon sellers and ecommerce brands.

Responsibilities

• Lead marketing for Seller 365, focusing on product-led growth.
• Design and execute growth campaigns across various channels.

Skills

Growth Marketing

SEO

Paid Acquisition

Email Marketing

Content Strategy

Social Media Marketing

Data Analysis

B2B SaaS Metrics

Tools

Google Analytics

HubSpot

Meta Ads Manager

Job description

Join to apply for the VP Growth Marketing Lead role at Threecolts

About Threecolts

Threecolts builds powerful tools that help ecommerce sellers thrive — from tactical arbitrage to smart repricing and everything in between. Our flagship suite, Seller 365, bundles the most trusted solutions for Amazon sellers and SMBs, helping them streamline operations, improve margins, and scale with confidence. As we continue to grow, we’re looking for a Growth Marketing Lead to own and scale our marketing engine — with a sharp focus on PLG, experimentation, and conversion.

Location: Remote

Salary: $160,000 + Benefits

The Role

We’re seeking a strategic, hands-on VP of Growth Marketing to take full ownership of marketing at Threecolts. You will drive go-to-market strategies, growth campaigns, content, and performance marketing — directly impacting product adoption, revenue, and retention across Seller 365 and our broader suite of solutions.

This is a high-impact leadership role where you’ll shape the next phase of growth for a fast-scaling B2B SaaS business while staying closely connected to execution and results.

Responsibilities:

• Own and lead the marketing function for Seller 365 and Threecolts' broader product portfolio, with a focus on product-led growth (PLG) and measurable outcomes.
• Design and execute end-to-end growth campaigns across SEO, paid media, email, and social, leveraging rapid experimentation and iteration.
• Develop and drive go-to-market strategies for new product launches, major feature releases, and growth initiatives.
• Build a growth engine around “marketable moments” — turning product updates, trends, and customer success into acquisition and retention drivers.
• Oversee and optimize the marketing tech stack, including tools like Google Analytics, HubSpot, Meta Ads Manager, and email automation platforms.
• Lead SEO and blog content strategy to drive organic traffic and authority, working with in-house and freelance writers.
• Own lifecycle marketing and all email communications, from cold outreach to nurture flows and reactivation campaigns.
• Manage landing page strategy and conversion rate optimization across our web properties.
• Collaborate closely with Product, Customer Support, and Community teams to amplify user-generated content and community-led growth.
• Define, track, and report on key performance metrics (CAC, LTV, funnel conversion, retention) — using insights to drive smarter decision-making.
• Build scalable marketing systems, processes, and infrastructure to support ongoing growth.

Requirements:

• 10+ years of marketing experience, with at least 3 years leading growth in a high-growth B2B SaaS or PLG-driven startup.
• Strong preference for experience marketing to Amazon sellers, ecommerce brands, or SMB audiences.
• Proven success driving growth through experimentation, rapid test/learn cycles, and data-driven iteration.
• Expertise across core growth channels: SEO, paid acquisition, email marketing, content, and social.
• Strategic thinker with deep understanding of B2B SaaS metrics (CAC, LTV, churn, funnel optimization) and customer journeys.
• Highly creative, with a sharp eye for messaging, positioning, and user psychology.
• Track record of building marketing campaigns and infrastructure from scratch — both strategy and hands-on execution.
• Strong cross-functional collaborator; comfortable leading initiatives across Product, Sales, and Customer Success.
• Thrives in a fast-paced, fully remote environment with high levels of autonomy and ownership.

Why Threecolts?

• Remote-first and fast-growing
• Trusted by thousands of Amazon and ecommerce sellers
• Opportunity to shape the marketing function from the ground up
• Work alongside passionate product, growth, and ops teams
• Real ownership, clear impact, and room to grow