VP Growth Marketing

Randstad (Schweiz) AG; City Of London; Remote; GBP 160,000; Full time

Job summary

A leading company in B2B SaaS is seeking a VP of Growth Marketing to drive strategies for product adoption and revenue growth. This remote role involves leading marketing efforts for their flagship Seller 365 product, focusing on campaigns, content, and performance metrics.

Qualifications

• 10+ years of marketing experience, 3+ years leading growth in B2B SaaS or PLG startups.
• Experience marketing to Amazon sellers, ecommerce brands, or SMB audiences is preferred.
• Strong collaborative skills across Product, Sales, and Customer Success departments.

Responsibilities

• Lead marketing for Seller 365 focusing on product-led growth and measurable outcomes.
• Develop go-to-market strategies and execute growth campaigns across various channels.
• Define and report on key performance metrics, optimizing for insights-driven decisions.

Skills

SEO

Email Marketing

Content Marketing

Paid Acquisition

Social Media

Tools

Google Analytics

HubSpot

Meta Ads Manager

Job description

Location: Remote

Salary: £160,000 + Benefits

About Threecolts

Threecolts builds powerful tools that help ecommerce sellers thrive — from tactical arbitrage to smart repricing and everything in between. Our flagship suite, Seller 365, bundles the most trusted solutions for Amazon sellers and SMBs, helping them streamline operations, improve margins, and scale with confidence. As we continue to grow, we’re looking for a Growth Marketing Lead to own and scale our marketing engine — with a sharp focus on PLG, experimentation, and conversion.

The Role

We’re seeking a strategic, hands-on VP of Growth Marketing to take full ownership of marketing at Threecolts. You will drive go-to-market strategies, growth campaigns, content, and performance marketing — directly impacting product adoption, revenue, and retention across Seller 365 and our broader suite of solutions.

This is a high-impact leadership role where you’ll shape the next phase of growth for a fast-scaling B2B SaaS business while staying closely connected to execution and results.

Responsibilities:

• Own and lead the marketing function for Seller 365 and Threecolts' broader product portfolio, with a focus on product-led growth (PLG) and measurable outcomes.
• Design and execute end-to-end growth campaigns across SEO, paid media, email, and social, leveraging rapid experimentation and iteration.
• Develop and drive go-to-market strategies for new product launches, major feature releases, and growth initiatives.
• Build a growth engine around “marketable moments” — turning product updates, trends, and customer success into acquisition and retention drivers.
• Oversee and optimize the marketing tech stack, including tools like Google Analytics, HubSpot, Meta Ads Manager, and email automation platforms.
• Lead SEO and blog content strategy to drive organic traffic and authority, working with in-house and freelance writers.
• Own lifecycle marketing and all email communications, from cold outreach to nurture flows and reactivation campaigns.
• Manage landing page strategy and conversion rate optimization across our web properties.
• Collaborate closely with Product, Customer Support, and Community teams to amplify user-generated content and community-led growth.
• Define, track, and report on key performance metrics (CAC, LTV, funnel conversion, retention) — using insights to drive smarter decision-making.
• Build scalable marketing systems, processes, and infrastructure to support ongoing growth.

Requirements:

• 10+ years of marketing experience, with at least 3 years leading growth in a high-growth B2B SaaS or PLG-driven startup.
• Strong preference for experience marketing to Amazon sellers, ecommerce brands, or SMB audiences.
• Proven success driving growth through experimentation, rapid test/learn cycles, and data-driven iteration.
• Expertise across core growth channels: SEO, paid acquisition, email marketing, content, and social.
• Strategic thinker with deep understanding of B2B SaaS metrics (CAC, LTV, churn, funnel optimization) and customer journeys.
• Highly creative, with a sharp eye for messaging, positioning, and user psychology.
• Track record of building marketing campaigns and infrastructure from scratch — both strategy and hands-on execution.
• Strong cross-functional collaborator; comfortable leading initiatives across Product, Sales, and Customer Success.
• Thrives in a fast-paced, fully remote environment with high levels of autonomy and ownership.