VP, Global Strategic Brand Lead, Veozah

TN United Kingdom; United Kingdom; Hybrid; GBP 80,000 - 130,000; Full time

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VP, Global Strategic Brand Lead, Veozah, United Kingdom

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Job Reference:

cea0435441b4

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10

Posted:

24.04.2025

Expiry Date:

08.06.2025

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Job Description:

Description

Purpose and Scope:

The Global Strategic Brand Lead (GSBL) is responsible for driving the global value of the brand by co-leading the asset maximization team, including collaboration with Medical Affairs (MA) and Market Access (MAx). This role focuses on long-term asset value creation, portfolio strategy, and lifecycle management to maximize the brand’s potential. The GSBL leads the development of global marketing strategies, content, and tactics, ensuring alignment across markets and functions.

The GSBL plays a key role in integrating commercial innovation and identifying opportunities to maximize patient access in reimbursed and non-reimbursed markets, fostering collaboration and excellence in brand execution worldwide.

Responsibilities and Accountabilities:

Asset Maximization

The GSBL co-leads the asset maximization team, working with Medical, Affairs, and Market Access to develop the brand and achieve market-competitive product labels. Provides commercial input for business development assessments.

Brand Strategy Development and Execution

• Lead the creation of the Integrated Global Brand Plan (iGBP), serving as the strategic foundation.
• Drive the 1-year operational plan, making investment recommendations, ensuring asset transitions, launch readiness, and performance excellence.

Collaboration and Stakeholder Engagement

• Work with Asset Leads, Market Access, and Medical Affairs to develop optimized product labels aligned with regulatory and market needs.
• Partner with global teams and country brand teams to gather patient insights informing brand strategies.

Lifecycle Management and Commercial Excellence

• Lead lifecycle management strategies and LOE planning to enhance long-term asset value.
• Drive innovative marketing solutions, ensuring adherence to global strategy and maximizing market share and revenue.

Performance Monitoring and Reporting

• Advise leadership on sales targets and market performance, providing actionable recommendations.
• Oversee evidence generation plans and annual activities.

Leadership and Team Development

• Coach and develop the brand team, fostering competencies and organizational readiness.
• Lead cultural and operational transformation initiatives.

Digital and Omni-Channel Strategy

Collaborate with the Omni-Channel team to design and implement digital engagement strategies tailored to affiliate needs.

Compliance and Ethics

• Promote a strong compliance culture, ensuring adherence to policies and regulations.
• Act as a role model for ethical behaviour, fostering integrity and accountability.

Qualifications:

• Experience and Expertise: University degree with 10-15 years of progressive experience in pharma, leading international teams, with strong marketing, brand strategy, and financial skills.
• Leadership and Collaboration: Proven ability to lead diverse teams, influence stakeholders, and foster collaboration across functions and regions.

Preferred Qualifications:

• Advanced degree (MBA, MPH, etc.) is a plus.
• Experience in global launches, digital tools, and multilingual capabilities is advantageous.

Working Environment:

• Hybrid work model with international travel.
• Collaborative, cross-regional environment.

Note: This section is not required to initiate recruitment.

Function-specific knowledge and capabilities: Deep understanding of therapeutic areas, market access, leadership, financial principles, and digital marketing, with proficiency levels indicated.

At Astellas, we offer an inspiring workplace and the chance to make a difference. Our culture emphasizes doing good for others, patient centricity, ownership, results, openness, and integrity. We value diversity and inclusion and foster a collaborative environment to innovate and grow together.