VP, Distributor Sales

RedCloud; London; On-site; GBP 80,000 - 150,000; Full time

Job summary

RedCloud, an innovative leader in B2B commerce, is seeking a Vice President of Distributor Sales. The role involves leading regional teams, developing scalable sales strategies, and fostering growth in emerging markets. Join a dynamic environment focused on revolutionizing commerce and enjoy competitive benefits including equity options and private healthcare.

Benefits

25 days annual leave, increasing to 26

Enhanced company pension (matched up to 5%)

Healthcare cash plan

Private healthcare

Life insurance

Access to benefit platform with discounts

Stock / equity options

Qualifications

• 10+ years in senior sales roles in FMCG, marketplaces, or SaaS.
• Experience in emerging markets and field sales.
• Strong analytical skills with sales data.

Responsibilities

• Build and lead regional sales teams across Africa and LatAm.
• Coach teams and instill CRM discipline.
• Collaborate with marketing and sales operations to enhance strategies.

Skills

Sales Leadership

Data Analysis

Customer Engagement

Tools

CRM Software (HubSpot)

Job description

About RedCloud

We are revolutionizing B2B commerce by delivering scalable, innovative solutions that empower businesses to grow and thrive in a competitive landscape. Our AI powered platform streamlines logistics, payments, and supply chain operations, making it easier for companies to connect, transact, and succeed. With a diverse and dynamic team, we’re committed to driving impact, fostering collaboration, and shaping the future of global trade.

The role:

We arehiring a mission-critical Vice President of Distributor Sales to lead our global revenue growth. You’ll be responsible for driving sustainable acquisitions at scale, leading and coaching high-performance teams across Africa and LatAm, and directly engaging with Wholesalers, Distributors and FMCG brands to build the future of Open Commerce.

This is the role that builds the revenue machine. If you want to build, lead, sell, and scale—and you believe that commerce in emerging markets is due for a revolution—this is that role.

Responsibilities:

• Build and lead regional sales teams across Africa and LatAm—setting targets, creating playbooks, and embedding a performance-first mindset.
• Coach and guide teams, hold them accountable with data, and keep standards high, even when working remotely.
• Collaborate closely with Product, Marketing, and Sales Operations to feed market insights into the evolving roadmap
• Build scalable acquisition engines in each market—balancing field sales, remote selling, and digital outreach.
• Prioritise customer quality, activation, and repeat trade over vanity metrics.
• Instill a culture of rigorous CRM discipline and funnel ownership—HubSpot knowledge is a big plus.

Requirements:

• 10+ years in senior sales roles in FMCG, marketplaces, or SaaS/Commerce platforms.
• Emerging markets and/or field sales background in high-friction environments.
• You are a builder, not an inheritor. You love turning chaos into clarity.
• Fluent in sales data—you don’t manage from feelings, you manage from the funnel.

Benefits

Working with a pioneering provider of eCommerce solutions you will have the opportunity to join an international company who are growing massively, we encourage ambition and creativity.

Plus, you will get:

• 25 Days Annual leave, increasing to 26 days after 12 months in the business
• Enhanced CompanyPension (Matched up to 5% & Salary Sacrifice)
• Healthcare Cashplan with Medicash
• Private Healthcare with Aviva
• Life Insurance with AIG
• Happl, our benefit platform which provides access to pre-negotiated discounts on a wide variety of services including entertainment, food, and fitness.
• Stock / Equity

Check out the links below to see what our CEO Justin Floyd has to say about our plans for growth for the year ahead, and to see our latest video on the mission we’re on!

RedCloud I We're growing!

RedCloud I Red101 App I Open Commerce