VP, Digital Experience & Operations - (9 month contract)

Informa; London; On-site; GBP 150,000 - 200,000; Full time

Job description

VP, Digital Experience & Operations - (9 month contract)

• Full-time

Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology and business festivals together. We’re combining prestigious brands like Cannes Lions, Black Hat, Money20/20 and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights.

Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we're shaping the next generation of business festivals.

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100 who are #3 in Glassdoor's Best Places to Work 2025 UK list.

This role is based in Holborn, London (Will be moving to Victoria)

Reporting to the SVP Digital Marketing the VP of Digital Experience (DX) and Operations will be a key member of the Digital Marketing (DM) Management team. This role leads, plans and coordinates the design and delivery of activity across Informa Festivals brands. This role also works across the brands to introduce best in class digital marketing practices to grow brands’ digital maturity and commercial outcomes . The role supports the Brands by providing data driven Digital Marketing Automation, digital Customer Experience focusing on Landing and website content pages, and co-ordination of Digital Marketing Operations process to activate digital marketing initiatives while putting the customer at the center of everything.

The role will be primarily responsible for:

Lead Digital email strategy and execution in alignment with our brands - Partnering with the Informa Festival brands to understand their goals and objectives, working with them to evolve briefs in the context of audience driven experiences and to provide execution subject matter leadership.

Translate high-level strategic priorities and opportunities into structured projects with clear financials and action plans for key functions.

Work with the DM Digital Analytics team to measure project success.

Measure Digital Experience effectiveness and working with Paid Media and Digital Analytics test A/B testing across multiple marketing channels.

Accountable for evolving brands approach to Account Based Marketing (ABM) and personalisation.

Working closely with the other Heads in the Digital Marketing Team to continually improve processes on ensuring seamless delivery of DM initiatives including campaign planning tracking, audience selection and activation, email activity and execution.

Working with the brands and performance teams to ensure quarterly review meetings are taking place to confirm goals recommend optimizations and discuss digital KPIs along with sharing case studies of successes in other brands within Informa Festivals

Establish a governance to establish SLAs with relevant Execs and report on progress and progress in automating as many processes as possible to speed up delivery and remove bottlenecks

Managing the Marketing Automation execution team and helping them to upskill the Marketing Operations team on our Marketing Technology stack.

Manage a QA function to ensure that all campaigns are delivered with the highest quality

Own customer segmentation for campaign execution and guide brands on data completeness, quality and data signals that can be used to improve campaign execution and customer experience.

Act as the main coordination point for Marketing Operations within the brands to ensure continuous improvement of approach

Manage a diverse MarTech stack and work with relevant project teams on any technology integration projects.

Key accountabilities

This list is not exhaustive and there may be other activities you are required to deliver.

Putting the customer at the center of all digital marketing strategies to build win/win solutions for customers and the business

Exceptional analytical and problem-solving skills, critical thinking

You stay on top of new trends and innovations in Digital Marketing, Personalisation, Ai/Automation of tasks, Customer Experience and find ways to apply them to the projects.

Confidence and communication skills to engage directly with the business stakeholders, and to explain your solutions to them in non-techie language.

You can manage your own time effectively in a remote work environment.

Management of Marketing Automation, Marketing Operations Digital Experience, CX, process improvement

10+ years’ experience in Marketing

Experience of project-management in large-scale organizations with digital mindset and/or consulting experience

Experience of working closely with Digital Analytics team to define appropriate measurement frameworks and dashboards

Marketo experiencerequired plus knowledge of other tools eg Eloqua

Salesforce experience would be an advantage

Proven track record of managing and influencing a group of diverse stakeholders at different levels of organization, internal and external collaboration

Experience in A/B testing essential

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say atLifeAt.Informa.com

• Annual leave: 25 days per year with the option to buy or sell five extra days.
• Pension: Up to 5% matched pension, with our pension plan defaulting to sustainable options.,
meaning your savings are invested in ways that help rather than hinder our planet.
• Parental leave: Enhanced Primary and Co-parent parental leave once you have been with the
company for 1 year+
• Health, fitness & wellbeing: Options to purchase Private Medical Insurance, Dental Insurance,
Critical Illness & Health Screening. Get fit for less with discounted membership at 3,000+ of the
UK’s top gym chains. Save money on fitness and beauty treatments at 2,500+ locations. Enjoy
discounts on haircuts, spas, beauty salons, fitness and much more
• Charitable giving: Make regular donations to your favourite charity and use an extra day of
annual leave every year to volunteer to a cause you feel passionate about.
• Restaurant discount card: Receive up to 50% off your meal at 6,500+ top restaurants across
the UK.
• Life assurance: Life assurance up to 4x basic salary, subject to eligibility and insurer’s
underwriting.
• Employee Assistance Programme: Access to a 24-hour, free and confidential advice line that
can provide mental health, financial and wellbeing support.
• Income protection: We provide income protection at 50% of salary, subject to eligibility and
insurer’s underwriting.
• Recommend a friend: Know someone who could come make magic happen with us? Introduce
your friends or family to Ascential and earn yourself a cash reward.
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Will writing service: Option to purchase an advanced or standard will as either a single or joint
will. Paid via 12 Equal instalments via net dedications.
• Cycle to work: Select a brand new bike worth up to £2,500 and spread the cost over 12
months.
• Season ticket loan: We provide access to an interest free Season Ticket Loan of up to £10,000,
tax-free

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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