VP, Digital Experience & Operations - (9 month contract)

Informa; London; On-site; GBP 70,000 - 120,000; Full time

Benefits offered by this job

Annual leave

Pension

Parental leave

Health and wellbeing options

Restaurant discounts

Employee assistance programs

Job summary

Informa seeks a VP of Digital Experience & Operations for a 9-month contract in London. The role involves leading digital marketing initiatives, enhancing brand digital maturity, and fostering a customer-centric culture while managing a dynamic team for impactful results.

Qualifications

• 10+ years of marketing experience.
• Experience managing large-scale digital projects.
• Experience with A/B testing and developing measurement frameworks.

Responsibilities

• Lead digital email strategy and execution.
• Collaborate with DM Digital Analytics team.
• Manage the Marketing Automation execution team.

Skills

Customer-centric digital marketing strategies

Analytical skills

Problem-solving skills

Time management

Tools

Marketo

Eloqua

Salesforce

Job description

VP, Digital Experience & Operations - (9 month contract)

• Full-time

Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology, and business festivals together. We’re combining prestigious brands like Cannes Lions, Black Hat, Money20/20, and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights.

Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we're shaping the next generation of business festivals.

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100, ranked #3 in Glassdoor's Best Places to Work 2025 UK list.

This role is based in Holborn, London (Will be moving to Victoria)

Reporting to the SVP Digital Marketing, the VP of Digital Experience (DX) and Operations will be a key member of the Digital Marketing (DM) Management team. This role leads, plans, and coordinates the design and delivery of activities across Informa Festivals brands. It also works across brands to introduce best-in-class digital marketing practices to grow brands’ digital maturity and commercial outcomes. The role supports brands by providing data-driven Digital Marketing Automation, digital Customer Experience focusing on landing and website content pages, and coordination of Digital Marketing Operations processes to activate digital marketing initiatives while prioritizing customer-centric strategies.

The primary responsibilities include:

• Leading digital email strategy and execution in alignment with brand goals—partnering with brands to understand their objectives, evolving briefs to audience-driven experiences, and providing leadership on execution.
• Translating strategic priorities into structured projects with clear financials and action plans.
• Collaborating with the DM Digital Analytics team to measure project success.
• Measuring digital experience effectiveness and conducting A/B testing across marketing channels.
• Developing and evolving approaches to Account Based Marketing (ABM) and personalization.
• Working with the digital marketing team to improve processes for campaign planning, audience targeting, email execution, and activation.
• Ensuring quarterly review meetings with brands to assess goals, optimize strategies, and share success stories.
• Establishing governance with SLAs and automating processes to improve delivery speed and efficiency.
• Managing the Marketing Automation execution team and upskilling the Marketing Operations team on Martech tools.
• Overseeing quality assurance for campaigns.
• Managing customer segmentation and guiding brands on data quality and signals to enhance campaign and customer experience.
• Acting as the main coordination point for Marketing Operations within brands.
• Managing the Martech stack and collaborating on technology integration projects.

Key qualities and skills include customer-centric digital marketing strategies, analytical and problem-solving skills, awareness of new trends in digital marketing and automation, excellent communication skills, and effective time management in a remote environment. The ideal candidate will have:

• 10+ years of marketing experience.
• Experience managing large-scale digital projects, preferably in consulting or digital-first organizations.
• Experience working with Digital Analytics teams to develop measurement frameworks.
• Proficiency with Marketo and other tools like Eloqua; Salesforce experience is a plus.
• Proven stakeholder management and collaboration skills.
• Experience with A/B testing.

Informa offers a rewarding, supportive, and inclusive environment with benefits including annual leave, pension, parental leave, health and wellbeing options, charitable giving, restaurant discounts, life assurance, employee assistance programs, income protection, share schemes, will writing services, cycle-to-work, and season ticket loans.

We value energy, ambition, and a proactive attitude. If you meet most of the skills and experience listed, we encourage your application. Informa is committed to diversity and inclusion, being an Equal Opportunities Employer. For more information, see our website and privacy policy.