VP Commercial Sales, EMEA

TN United Kingdom; London; Hybrid; GBP 80,000 - 150,000; Full time

Job summary

An established industry player is seeking a dynamic Vice President of Commercial Sales to lead their commercial team in EMEA. This pivotal role focuses on driving commercial success by developing and implementing a comprehensive strategy for global sports properties. The ideal candidate will have over a decade of experience in the sports and entertainment sector, with a proven ability to secure high-value sponsorship contracts. This innovative firm promotes a culture of growth and inclusivity, offering flexible working arrangements and the opportunity to make a significant impact in the sports business landscape.

Qualifications

• 10+ years in sports and entertainment commercialization.
• Proven track record in securing high-value sponsorship contracts.

Responsibilities

• Lead the pitch process and manage client relationships across Europe.
• Develop and implement a brand-led strategy for regional sales.

Skills

Commercial Strategy Development

Sales Negotiation

Client Relationship Management

Salesforce Performance Management

Prospecting and Engaging Clients

Education

Bachelor's Degree

Master's Degree in Business or related field

Tools

Salesforce

Job description

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The purpose of this role is to manage opportunities from qualified to close using standard sales methodology on bundled (Service Line) deals. Develop relationships with buyers and decision makers at new and/or existing clients. Protect and grow the business, acting as point of contact for escalation/resolution on all opportunity related issues with the client and internal stakeholders.

Job Title: VP Commercial Sales, EMEA

Job Description:

Company Description

Dentsu Sports International, Inc. (DSI) is a global sports network comprised of MKTG Sports + Entertainment, a global integrated sports and entertainment agency, Dentsu Sports Analytics, a global research, data and analytics agency, and Dentsu Sports, a leading sports rights holder including federations, leagues, events, teams, and venues. Born out of Dentsu Group, one of the world’s largest and highly regarded marketing communications companies, DSI leverages deep insights and its networks of seasoned, highly experienced team members to establish powerful connections between sports properties and brands to deliver end-to-end solutions for its clients. DSI’s global business spans 8 countries with offices in 13 different cities across the world. DSI’s core mission is to be the most innovative and collaborative sport business network in the world. DSI believes that sport has the power to impact human behaviour and is committed to making lasting change and creating new value in the sports business.

Job Description

We are looking for a dynamic and experienced Vice President, Commercial Sales to join our team and act as the business leader for DSI’s commercial team in EMEA. This role will focus on selling our global sports properties that we hold in the East into West, driving commercial success for us in Europe. You will have the opportunity to develop a comprehensive commercial strategy and implement it by prospecting and engaging with potential clients. This opportunity will be based in London, UK.

Responsibilities:

1. Cultivate and maintain relationships with global premium properties, while leading the pitch process to brand clients from deck creation to inventory management, pricing, and client services across Europe.
2. Act as the head of DSI’s commercial team in the European market.
3. Develop a brand-led strategy and lead regional sales tactics for Europe.
4. Ensure targeted revenue generation through the management of Salesforce performance.
5. Collaborate with MKTG, Dentsu Sports Analytics, and wider dentsu sports networks to develop our consulting business and integrated solutions in the region.

Qualifications:

1. 10+ years' experience in commercializing sports and entertainment properties.
2. 10+ years' experience in implementing sales strategies by prospecting and engaging with potential clients, delivering presentations, and negotiating contracts.
3. Proven track record in personally securing global and regional sponsorship contracts, with values surpassing 8-figure USD, for sports and esports properties.
4. Strong relationships/black book of contacts to leverage and unlock opportunity.

Additional Information:

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry, and for society. We keep our people at the center, creating space for growth, understanding, and learning so they can thrive. We embed diversity in our mindset, solutions, and teams to empower an inclusive, equitable, and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

We are looking for a leader to head up and drive transformational growth for Dentsu Sports Analytics (DSA) in EMEA. The purpose of this role is to set the strategic direction of the team, taking ownership of the overall vision and driving real commercial growth in both traditional research and analytics services, as well as innovative fan, CXM, and ROI/performance analytics services. This role will liaise with other MKTG S+E EMEA divisions and the global DSA team, to ensure an integrated approach/roadmap.

What else do you need to know

This is a permanent role. The team is based in our London office but operates under flexible working arrangements.

This will not be a long and drawn-out recruitment process. We will discuss with you exactly the form it takes!