VP Business-to-Consumer (B2C)

Resmed; South Oxfordshire; Hybrid; GBP 90,000 - 130,000; Full time

Job summary

A leading health technology company is seeking a VP of Business-to-Consumer (B2C) to drive global strategy and enhance direct to consumer businesses. This role requires 15+ years of leadership experience, with a focus on e-commerce and omni-channel customer experiences. The ideal candidate will possess strong commercial acumen and proven ability to navigate complex environments. Join us and influence the evolution of the business in a diverse and inclusive culture.

Benefits

Diverse and inclusive workplace

Supportive company culture

Leadership opportunity

Qualifications

• 15+ years of leadership in direct to consumer roles including e-commerce.
• Proven P&L ownership and drive for high growth.
• Experience in building omni-channel customer experiences.

Responsibilities

• Architect and execute a global B2C strategy.
• Drive commercial performance and growth for direct to consumer businesses.
• Collaborate cross-functionally with multiple teams.

Skills

Commercial acumen

Leadership in direct to consumer business

Omni-channel customer experiences

Change management

Team building

Job description

About The Role

At Resmed, we don’t just help people sleep better—we help them live healthier, more connected lives. We want to ensure more people get access to a good nights sleep across all our channels, and are excited to bring on a VP, Business-to-Consumer (B2C) to grow our global existing E-commerce, Retail and Marketplace businesses. We’re after a bold, strategic, and digitally-savvy leader who is passionate about growth, but more importantly gets energized by transforming complex healthcare pathways and creating incredible customer experiences.

What You’ll Be Responsible For

Strategy, Vision and Leadership

• Architect and execute a global B2C strategy for key markets in collaboration with global product owners that is aligned with ResMed’s overarching product and consumer vision and financial goals.
• Grow Resmeds existing direct to consumer business across Europe, APAC and Amercias. Identify and execute growth levers - organic or M&A, to expand ResMed’s direct to consumer footprint in priority markets.
• Localize your strategy for regional or country nuances – because one size doesn’t have to fit all
• Be the internal champion of the end user customer. Leverage your deep experience being so close to the customer to inform brand, product, and innovation strategy across the company.
• Ensure that Resmed builds and champions game changing healthcare pathways and customer experiences that provide access to more patients to get on therapy seamlessly with the ultimate goal of growing all channels within Resmeds ecosystem.
• Design and scale a high-performing global direct to consumer organization. Be comfortable leading through growth, ambiguity, and transformation.
  
  
  

Commercial Leadership

• Take full ownership over commercial performance of direct to consumer businesses – ecommerce, marketplaces, retail and all in between.
• Own and drive global sales targets and operating plans across all B2C businesses, ensuring alignment with regional growth goals, financial forecasts, and enterprise-wide focus areas.
• Partner with marketing and product teams to fuel traffic, conversion, and lifetime value.
• Manage all retail businesses – their P&L, in-store operations, and end-to-end customer experience in physical stores.
• Build seamless omnichannel experiences where online meets in-store without friction.
• Monitor what matters – revenue, growth, margins, NPS, conversion and retention.
  
  
  

Cross-Functional & GTM Alignment

• Collaborate across Product, Marketing, Distribution, Global Technology Services, Finance, Legal, and regional commercial B2B teams
• Work in lock step with the Global Technology Services and MarTech teams to ensure our technology stack and platforms are fit for purpose, scalable for growth and enable seamless end-end customer journeys.
  
  
  

What You’ll Bring

• Your commercial acumen is another level. You’ve got at least 15+ years of leadership across direct to consumer business leader roles, including e-commerce, marketplace, retail. Multi-market experience required, global experience preferred.
• Proven track record in P&L ownership with demonstrated experience in driving high growth businesses.
• Proven ability to vision and build amazing omni-channel customer experiences at scale that deliver results. Brownie points if you’ve worked in an industry that has clunky traditional pathways and you’ve built a business and model successfully that transformed them for the end-user.
• You are energized by working in highly cross-functional and complex, and multi-channel environments.
• You’re an incredible change agent with a strong growth mindset – you’re able to set a vision, engage an organization and bring people along for the ride. You’re open to change, doing things differently, and want to always continue to evolve.
• You are known for your ability to nurture, build and grow great teams who thrive in ambiguity, growth and doing things differently.
• You showcase a bold vision with operational discipline - you dream big and deliver.
  
  
  

Preferred Locations for Talent

We're open to global candidates but particularly encourage applications from leaders based in Resmed’s HQ locations:

• APAC: Singapore, Australia
• EMEA: UK, Germany
• US: San Diego
  
  
  

Why Join ResMed?

This is more than a growth role—it’s a leadership opportunity at the frontier of consumer health. You’ll shape how Resmed engages its global customer base, influence the evolution of the business, and lead a function that sits at the intersection of purpose, performance, and innovation.

Apply now to take on a high-impact, high-influence global leadership challenge at the forefront of consumer-focused healthcare.

Joining us is more than saying “yes” to making the world a healthier place. It’s discovering a career that’s challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now! We commit to respond to every applicant.