VP Brand Partnerships

JR United Kingdom; London; On-site; GBP 60,000 - 100,000; Full time

Job summary

Join a pioneering cultural platform as a VP of Brand Partnerships, where you'll lead high-impact initiatives that connect emerging artists with global audiences. This role is crucial for scaling brand partnerships across events, content, and sponsorships, and requires a deep understanding of youth culture and the creative industry. Collaborate closely with senior leadership to shape commercial strategies and drive new revenue streams. If you're a commercially sharp leader with a passion for music and culture, this is an exciting opportunity to make a significant impact in a vibrant industry.

Qualifications

• Deep understanding of youth culture and the creative industry.
• Strong leadership and team-scaling experience.

Responsibilities

• Lead brand partnerships across events, sponsorship, content, and apparel.
• Build and grow strategic relationships with top-tier global brands.

Skills

Leadership

Negotiation

Relationship Building

CRM Proficiency

Cultural Insights

Job description

Lead global brand partnerships at a world-renowned cultural platform deeply rooted in underground music and youth culture.

This pioneering company began with a single live stream in 2010 and has grown into a global stage for emerging artists and scenes. With a presence in 300+ cities, it connects local music communities with global audiences through live events, apparel, film, and digital media—all while staying true to its grassroots ethos.

They’re hiring a VP Brand Partnerships to join the senior leadership team. This is a high-impact commercial role responsible for scaling brand partnerships across events, content, apparel, and sponsorship. You’ll work closely with the Founder and COO to shape global commercial strategy and drive new revenue.

Responsibilities:

• Lead brand partnerships across events, sponsorship, content, and apparel
• Build and grow strategic relationships with top-tier global brands
• Scale a high-performing business development function internationally
• Target new sectors: fashion, lifestyle, tech, sports
• Translate cultural insights into compelling commercial opportunities
• Represent the brand at senior levels with cultural fluency
• Convert early brand conversations into strategic proposals
• Collaborate across creative and delivery teams on campaign execution
• Manage CRM pipeline and forecast against revenue targets
• Monitor market trends and refine the commercial offering

Experience sought:

• Deep understanding of youth culture and the creative industry
• Strong leadership and team-scaling experience
• Commercially sharp and confident in negotiations
• Skilled at building relationships and presenting to senior stakeholders
• Organised, CRM-proficient, and calm under pressure
• Experience in music, fashion, entertainment, or lifestyle sectors
• Existing network of brand contacts preferred

Please send through your CV and showreel or portfolio [e-mail]

It’s important for you to know, we review each and every application daily, which takes a great deal of time. Therefore, only suitable applicants will be contacted.

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Created on 08/05/2025 by JR United Kingdom