Volunteer Marketing Specialist (B2B Focus) | Two Generations CIC

Two Generations Limited; London; On-site; GBP 100,000 - 125,000; Full time

Job summary

An innovative social enterprise is seeking a Volunteer Marketing Specialist to help bridge the gap between generations through a unique homeshare program. In this role, you'll craft compelling marketing strategies that raise awareness of our corporate offerings, engage partners, and drive growth. You'll work closely with the Head of Marketing to enhance website content, create engaging emails, and manage social media posts. This is a fantastic opportunity to make a real difference in the community while building valuable relationships and enhancing the well-being of families. If you're creative, tech-savvy, and passionate about marketing, we want to hear from you!

Qualifications

• 3+ years of marketing experience, especially in B2B and corporate sectors.
• Excellent communication skills for crafting corporate messages.

Responsibilities

• Develop and execute marketing strategies for corporate offerings.
• Support marketing and communications strategy with content creation.

Skills

LinkedIn Marketing

Direct Marketing

Event/Webinar Organisation

Written Communication

Verbal Communication

Relationship Building

Marketing Tools Proficiency

Tools

WordPress

HubSpot

Email Marketing Software

Job description

Volunteer Marketing Specialist (B2B Focus) | Two Generations CIC

Join to apply for the Volunteer Marketing Specialist (B2B Focus) role at Two Generations.

What difference will you make?
Every Homeshare in place will mean that someone's life is transformed. For example, a chronically lonely person who's despairing finally having some company; an unpaid carer for a partner with health issues finally being able to leave the house and take a break; an anxious person feeling much more relaxed because they know there's someone else in the house at night; and their children feeling reassured because they live far away. An elderly person is able to remain in their home of 50 years rather than go to a care home.

What are we looking for?

1. Experience: 3 years+ of experience in marketing, ideally within B2B and within the corporate sector.
2. Skills: Experience in LinkedIn marketing, direct marketing, and event/webinar organisation.
3. Communication: Excellent written and verbal communication skills, with an ability to craft compelling messages for a corporate audience.
4. Relationship Building: Experience in building and managing relationships with corporate partners, media, and other stakeholders.
5. Tech-Savvy: Proficient in using marketing tools and platforms such as LinkedIn, email marketing software, WordPress, and HubSpot.

What will you be doing?
Two Generations is a pioneering social enterprise dedicated to bridging the gap between generations through our innovative homeshare program. We pair older adults who have a spare room with younger people who need affordable housing, creating mutually beneficial living arrangements. Our model not only addresses the housing crisis but also combats loneliness and fosters intergenerational connections, providing companionship, support, and a sense of community to both parties. In addition to our core homeshare service, we are launching an exciting new initiative—a corporate employee benefit programme designed for companies that want to support their employees who are concerned about their older parents and have caregiving responsibilities. Through this programme, employees can access our homeshare service, which offers companionship and overnight support to their parents. This not only enhances the well-being of the employees by reducing the stress of caregiving but also ensures their loved ones are well-supported at home. We are seeking a dynamic and creative Marketing Specialist to work with the Head of Marketing and support with the marketing and communications strategy for the corporate offering with focus on website content and email creation, including blogs and social media posts. The ideal candidate will be responsible for helping to develop and execute marketing strategies that will raise the profile of this offer, engage corporate partners, and drive business growth.

Seniority level

Not Applicable

Employment type

Job function

Marketing and Information Technology

Industries

Individual and Family Services