Volunteer Marketing & Engagement Lead – Oversee Strategy & Guide a Volunteer Marketing Team for[...]

RE(YOU)S CIC™; Coventry; Remote; GBP 20,000 - 30,000; Part time

Job summary

An established industry player is seeking a passionate Marketing & Engagement Lead to drive strategy and guide a team of volunteers for a resource-sharing platform. This role offers the opportunity to enhance community engagement and showcase the value of membership. You will develop marketing strategies, coordinate volunteer efforts, and ensure impactful messaging. With a commitment to social impact, you'll help create opportunities for students and early-career volunteers to gain real-world marketing experience. Join us in making a difference while enjoying the flexibility of a remote role that values your creativity and input.

Benefits

Flexible Working Hours

Remote Work

Creative Input Opportunities

Qualifications

• 3+ years experience in marketing and communications.
• Strong ability to lead and coordinate volunteer efforts.

Responsibilities

• Oversee marketing strategies to drive membership growth.
• Support volunteers in executing marketing campaigns.

Skills

Marketing Strategy

Team Coordination

Digital Marketing

Communication Skills

Community Engagement

Education

Bachelor's Degree in Marketing or Related Field

Tools

Social Media Platforms

Digital Marketing Tools

Website Management Tools

Job description

Volunteer Marketing & Engagement Lead – Oversee Strategy & Guide a Volunteer Marketing Team for a Resource-Sharing Platform | RE(YOU)S CIC

Join to apply for the Volunteer Marketing & Engagement Lead – Oversee Strategy & Guide a Volunteer Marketing Team for a Resource-Sharing Platform | RE(YOU)S CIC role at RE(YOU)S CIC

Volunteer Marketing & Engagement Lead – Oversee Strategy & Guide a Volunteer Marketing Team for a Resource-Sharing Platform | RE(YOU)S CIC

2 weeks ago Be among the first 25 applicants

Join to apply for the Volunteer Marketing & Engagement Lead – Oversee Strategy & Guide a Volunteer Marketing Team for a Resource-Sharing Platform | RE(YOU)S CIC role at RE(YOU)S CIC

We seek a Marketing & Engagement Lead to drive strategy, guide volunteers, and enhance messaging to increase membership.

What difference will you make?

Your expertise will shape RE(YOU)S’ presence among businesses, communities, and students, showcasing membership's value as a vital resource. With your help, we will increase membership sign-ups and resource-sharing participation. Engage businesses, individuals, and student groups to connect with essential resources. Shift perceptions, showing businesses the benefits of sharing surplus and informing communities about accessing resources. Strengthen RE(YOU)S’ digital presence, ensuring accessibility and action-oriented messaging. Create opportunities for students and early-career volunteers to gain marketing and outreach experience. Support volunteers in gaining experience and exploring career paths through guidance and real-world learning.

Impact on Volunteers, Including Students

• Develop professional skills in a structured environment.
• Gain real-world marketing experience.
• Expose volunteers to various paths in social enterprise and business engagement.
• Encourage creativity and ownership, helping build portfolios and confidence.
• Create collaborative experiences for future employment or entrepreneurship.

Impact on the Community & Businesses

• Expand access to essential resources for individuals and families.
• Foster community by sharing valuable resources among businesses, students, and community members.
• Raise awareness of opportunities that improve access to services.
• Promote resource-sharing to benefit all.

Your contribution will help RE(YOU)S grow, enhance participation, and normalize resource-sharing as essential while providing student volunteers with vital career experience.

What are we looking for?

We’re looking for a strategic marketing lead to drive engagement, oversee marketing efforts, and support a team of volunteers. The ideal candidate will have experience in marketing, communications, and team coordination, with a passion for social impact, community-driven initiatives, and non-profit engagement.

Essential Skills & Experience

• At least three years of experience in marketing, communications, or digital engagement
• Ability to lead and coordinate marketing activities across multiple volunteers
• Strong communication and messaging skills to engage diverse audiences
• Experience with social media, website content, and digital marketing tools
• Understanding of community outreach, audience engagement, and behaviour change
• Ability to manage multiple projects and collaborate with teams across a non-profit environment

Desirable Skills (Not Essential)

• Experience in non-profits, social enterprises, or purpose-led organisations
• Familiarity with graphic design or website management tools
• Knowledge of marketing analytics and impact measurement

Personal Qualities

• Passionate about social impact, with a commitment to resource-sharing and community engagement
• Supportive leader comfortable mentoring volunteers and students
• Engaged communicator who enjoys connecting with businesses and communities
• Flexible and proactive, able to manage time effectively in a remote, voluntary role

What will you be doing?

The Marketing & Engagement Lead oversees marketing at RE(YOU)S, ensuring alignment in digital content, outreach, and engagement strategies to drive membership growth. They work with volunteers to support campaigns that promote membership and resource-sharing.

Key Responsibilities

• Develop and oversee marketing strategies aligned with RE(YOU)S' goals.
• Coordinate volunteer marketing efforts and ensure messaging consistency.
• Support volunteers, including web content, copywriting, videography, and PR coordination.
• Guide campaigns for membership growth and collaborate with the PR and Events Coordinator.

Key Deliverables

• Boost sign-ups through strategic marketing.
• Maintain consistency and impact across engagements.
• Guide volunteers in executing campaigns.

Collaboration

Partner with PR & Events Coordinator, Website & Digital Content Coordinator, Copywriting & Content Coordinator, Community Outreach & Partnership Coordinator, and Fundraising & Sponsorship Coordinator.

This voluntary role requires 6-8 hours per week, offers flexibility, is remote, and encourages creative input. Volunteers have clear objectives while shaping marketing and engagement strategies, welcoming new ideas to expand the team.