VM Manager - Styling

dunhill; Greater London; On-site; GBP 40,000 - 64,000; Full time

Job summary

Dunhill is seeking an In‑House Stylist to shape and maintain the brand’s styling identity across ecommerce, marketing, training and VM. You will collaborate with VM, design and marketing teams to develop collection stories and ensure styling consistency across global touchpoints.

You will contribute to showroom setups, mannequin styling guidelines, and training materials, driving elevated retail experiences aligned with the Dunhill heritage and seasonal narratives.

Qualifications

• Experience styling fashion brands.
• Ability to create outfits from collection narratives.
• Experience in showroom presentations and product styling.

Responsibilities

• Lead styling for ecommerce shoots and product looks.
• Develop styling guidelines for campaigns and showroom shoots.
• Create training materials and videos on styling standards.
• Collaborate with VM, marketing and design teams to reflect brand aesthetics.
• Dress mannequin looks and prep showroom environments for best-practice sessions.

Skills

Styling

E-commerce styling

Visual merchandising

Collaboration

Job description

Overview

The In‑House Stylist plays a key role in shaping the Dunhill styling identity across multiple touchpoints, including E‑commerce, Marketing, Training, and Visual Merchandising. Working closely with the VM team and cross‑functional partners, the stylist ensures that all product styling reflects the Dunhill brand, British heritage, and seasonal collection narratives. The role contributes to showroom presentations, mannequin styling guidelines, and training materials, helping to maintain a consistent and elevated retail experience globally.

General

• Report directly to the Visual Merchandising Director.
• Work collaboratively across E‑commerce, Marketing, Training, and VM to ensure consistent styling across all brand platforms.
• Participate in collection styling sessions and showroom preparations.
• Contribute styling insights, notes, and inspiration to help guide mannequin looks and retail styling best practices.

Ecommerce

• Support the Creative Services team with product styling for all E‑commerce shoots, including product laydowns and ready‑to‑wear looks on models.
• Pull and build complete outfits based on the seasonal buy and key collection looks.
• Support all off‑cycle shoots with styling preparation and execution.
• Ensure styling reflects the collection narrative and aligns with the brand’s visual direction.

Training

• Develop 360 styling and collection training modules in both printed and video formats.
• Create styling videos that outline the do’s and don’ts of British styling in the context of the Dunhill brand.
• Lead in‑store styling sessions across regions to support retail teams.
• Provide guidance on how to build complete looks using key products from each collection.

Marketing

• Support styling needs for off‑calendar marketing shoots, including lookbooks, made‑to‑measure shoots, and gifting catalogues.
• Collaborate with the marketing and creative teams to ensure all styling reflects the brand’s aesthetic and collection vision.

Visual Merchandising

• Support all collection showroom activities in London and Milan.
• Focus on ready‑to‑wear styling and presentation for showroom environments.
• Work closely with Simon and the Design teams to select and build key looks for presentation.
• Dress and style all mannequin looks for Best Practice sessions at Bourdon House.
• Dress and photograph mannequin looks for inclusion in VM directives.
• Create clear styling guidelines and look direction for VM directives to support global retail teams.