Visual Merchandising Manager

Burberry; City of Westminster; On-site; GBP 70,000 - 110,000; Full time

Job summary

Burberry is seeking a Central Visual Merchandising Manager to provide clear VM direction across regions, translating seasonal narratives into compelling retail experiences.

You will partner with Central Merchandising, Styling, Architecture and Regional VM Teams to ensure creative and commercial goals are delivered, while maintaining luxury positioning and global consistency. Strong leadership and collaboration are essential to drive innovative styling and visuals across all markets.

Qualifications

• 5+ years of visual merchandising experience in a luxury/brand environment.
• Proven ability to lead independently in a fast-paced, creative setting.
• Strong communication and collaboration across regions and functions.

Responsibilities

• Create and evolve a distinctive global visual merchandising language with styling at its core.
• Champion a styling-led approach to visual merchandising and curate elevated product presentations.
• Partner with merchandising teams to align visual strategies with commercial priorities.
• Collaborate with design to translate the brand's creative vision into displays.
• Develop visual merchandising concepts and guidelines balancing art and commercial impact.
• Work with architecture and activations teams to deliver immersive retail experiences.
• Coach regional VM teams to raise execution standards and foster creativity.

Skills

Visual Merchandising

Leadership

Cross-functional

Creative direction

Strategic thinking

Education

Degree in fashion/merchandising

Tools

Adobe Creative Suite

MS Office

Job description

Reporting to the Senior Visual Merchandising Manager, the Central Visual Merchandising Manager will provide clear and concise visual merchandising direction to the regions through their knowledge of styling, global VM guidelines, assortment and visual merchandising practices. This role partners closely with Central Merchandising, Styling, Architecture, Retail Excellence and the Regional VM Teams. Ensuring creative and commercial goals are delivered and executed.,

• Create and evolve a distinctive global visual merchandising language with styling at its core, translating seasonal narratives, creative concepts and collection stories into compelling retail experiences.
• Champion a styling-led approach to visual merchandising, curating elevated product presentations that celebrate craftsmanship, silhouette, colour, proportion and fashion authority.
• Partner closely with merchandising teams to ensure visual strategies support key commercial priorities while maintaining a strong creative point of view and luxury positioning.
• Collaborate with design to interpret the brand's creative vision, ensuring all displays embody the intended aesthetic, styling direction and cultural relevance of each collection.
• Develop inspiring visual merchandising concepts and styling guidelines that balance artistic expression with commercial impact, creating a consistent yet locally relevant customer experience worldwide.
• Work cross-functionally with architecture and activations teams to shape innovative fixtures, bespoke props and immersive retail experiences that bring campaigns, collections and brand stories to life.
• Act as a creative styling authority for regional visual merchandising and retail teams, providing coaching, feedback and inspiration to elevate execution standards and foster a culture of creativity and collaboration.
• Drive excellence in luxury product presentation, styling and visual storytelling across all markets, ensuring global consistency while encouraging creative interpretation.
• Support the conceptualisation and visualisation of windows, pop-ups and special projects through compelling renders, styling direction and innovative storytelling.
• Continuously monitor emerging fashion, cultural and luxury retail trends, translating insights into fresh visual merchandising and styling approaches that keep the brand at the forefront of contemporary luxury.
• Deliver visual merchandising guidance for regional VM's and global Retail Teams
• Demonstrate understanding of full strategic vision - demonstrate agility and flexibility to achieve required solutions
• Support on visualisation of renders for windows and pop up team
• 5+ years experience working within in a Visual Merchandising role, experience in guidelines or supporting guideline development ideal
• Proven experience working independently and creatively / innovatively in a fast-paced environment.
• Analytical and detailed oriented, with clear understanding of Merchandising and Business requirements
• Experience working in a brand with large assortments - knowledge of Merchandising beneficial
• Microsoft Office required, Adobe beneficial
• Proactive problem-solving attitude
• Working within a highly effective team to provide consistent industry leading work
• Strong awareness of luxury industry trends and a passion for the fashion industry
• Excellent communication skills, highly organised and able to prioritise multiple tasks in a reactive cross-functional environment
• At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today. We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.